JP5525982B2 - Verification system and method - Google Patents

Description

  The present invention relates to a verification system and method, and more particularly to a technique for verifying the validity of the number of times (the number of inductions) guided to a website from software or the like installed in a computer.

Patent Document 1 is given as a publicly known document describing a technique related to the present invention.
In Patent Document 1, a specific identification number is assigned to an accessor in order to aggregate the access status of a website, and accesses having the same identification number are aggregated from an access log, and a series of page access transitions of the accessor A technique for grasping the access status such as the status is disclosed.

Japanese Patent Laid-Open No. 2005-189942

  A so-called portal site or e-commerce site places a link in an application software program installed on a personal computer for attracting customers, and the vendor of the computer or application obtains affiliate revenue in return for the link placement. , Conventionally known.

  Affiliates such as those described above are usually determined according to the number of times a user browses those sites by following links arranged, the purchase amount purchased at those sites, and the like. In the present specification, the number of times of browsing, the amount of purchase, and the like, which are factors determining the affiliate amount, are hereinafter referred to as “the number of inductions”.

  The number of inducements is reported to the vendor from the servicer of the portal site or e-commerce site, but the vendor has no way of verifying the correctness of the report, and has had no choice but to look back on the report.

  In order to verify the legitimacy of the report from the servicer, the vendor also obtains the usage count for each service of each user (for example, Patent Document 1), and collates the total value with the report from the servicer. Is also possible. However, in this case, since the privacy information of the user is obtained, strict management is required. Therefore, there is a risk of increasing management costs.

  In view of the above circumstances, an object of the present invention is to provide a verification system and method that can automatically determine a servicer that reports a value that deviates more than the actual number of inductions over a long period of time.

  To achieve the above object, the present invention provides, as a first aspect, a verification system in which a plurality of terminals and a server are communicably connected, and each of the plurality of terminals is provided by a plurality of servicers. The number of guidance storage means for storing the number of guidance that is the usage information using the service to be performed, the service is grouped according to a predetermined grouping rule, the number of guidance is totaled for each group, and the summation result is transmitted to the server Transmitting means, and the server includes summing means for summing up the aggregation results transmitted from the terminals, means for receiving a report of the number of guidance for each service from the plurality of servicers, and the predetermined A calculating means for calculating the number of leads for each group from the reported number of leads for each service according to a grouping rule; A verification unit for verifying a result and a calculation result by the calculation unit, and a guidance number error large storage unit for marking and storing a service belonging to a group having a large induction number error based on the verification result. A verification system is provided as a feature.

  In order to achieve the above object, according to a second aspect of the present invention, there is provided a method for verifying a system in which a plurality of terminals and a server are connected so as to communicate with each other. Stores the number of inductions that are usage information using the services provided by each servicer, groups the services according to a predetermined grouping rule, aggregates the induction numbers for each group, and sends the aggregation results to the server The server sums up the aggregation results transmitted from each terminal, receives a report of the number of guidance for each service from the plurality of servicers, and reports the report according to the predetermined grouping rule. Calculate the number of leads for each group from the number of leads for each service, collate the summation result by the summation and the calculation result by the computation, And performing a process of error induced number of based on fruit is stored marked to services belonging to a large group, there is provided a verification method.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to provide the verification system and method which can determine efficiently the servicer which reports the value which deviated from the actual induction | guidance | derivation largely over a long term.

It is a figure which shows schematic structure of the whole embodiment by this invention. It is a figure which shows the example of a screen display of the launcher of this embodiment. It is a block diagram which shows the function structure of this embodiment. It is a timing chart which shows the flow of processing of this embodiment.

FIG. 1 shows a schematic configuration of the entire embodiment.
As shown in FIG. 1, the entire system including the guidance number verification system 1 (illustrated in FIG. 3) according to the present embodiment includes a plurality of terminals 100, a server 200, and a plurality of terminals via a network such as the Internet. Servicer-side servers 300 (hereinafter simply referred to as “servicer 300”) are connected to be communicable with each other.

  The terminals 100 exist on the order of several thousand to several hundred thousand units, and each has launcher software (hereinafter referred to as “launcher 122”) provided by a vendor managing the server 200 installed.

  The launcher 122 is arranged in a desktop environment with a link for starting application software and the like, and assists the user in starting the application software to increase the speed. Some of these links start a browser with a URI (Uniform Resource Indicator) as an argument.

FIG. 2 shows a screen display example of the launcher of this embodiment.
FIG. 2 shows a screen example in which a cursor 121 and a launcher 122 are drawn on a desktop screen 120 generated by a certain terminal 100. The launcher 122 provides a link 124 to a service provided by the servicer 300. In addition, a search input field 123 may be provided to provide a user with a quick access function to the search engine.

  The user is guided to a service provided by the servicer 300 by guidance means 101 (described later with reference to FIG. 3) using the link 124 and the search input field 123 as an interface. Each terminal 100 holds the number of guidance of each service, but the servicer 300 can also grasp the number of guidance to its service for each user by access analysis or the like.

  The servicer 300 reports to the server 200 the total number of guidance ascertained at the end of the month or at the end of the fiscal year. In the present embodiment, at least one of the purposes is to determine the servicer 300 that reports the total number of inductions too much or reports a value that is significantly different from the actual value due to a mistake.

FIG. 3 shows a functional configuration of the present embodiment.
The guidance number verification system 1 according to the present embodiment illustrated in FIG. 3 includes each block included in the terminal 100 and each block included in the server 200. Each of these blocks is a functional block configured by a software program that executes predetermined information processing using a general-purpose computer.

  The terminal 100 includes a guidance unit 101, a guidance number storage unit 102, a service grouping unit 103, and a guidance number calculation transmission unit 104 for each service group for each terminal.

  The guiding unit 101 is a unit that attempts to guide the user to the service provided by the servicer 300 using the link 124 or the search input field 123.

  The guidance number storage unit 102 measures the number of times that the guidance unit 101 has actually succeeded in guiding the service (the number of guidances). The action itself to be measured, such as opening a website or executing purchase, can be arbitrarily set according to the content to be verified. The guidance number storage means 102 is on the terminal 100, and the stored information (the value of the guidance number, the purchase amount, etc.) itself is not reported to the server 200 as it is.

  The service grouping means 103 is means for classifying each service into several groups at a predetermined timing. That is, the service grouping unit 103 uniquely determines which service group each service belongs to using a value related to time such as month or quarter.

  Also, a rule (grouping rule) for uniquely determining which service group each service belongs to is changed at a predetermined timing. This timing is the same for all terminals 100. For example, in all terminals 100, it is preferable to change a service and a service group to form different services at regular or predetermined timings by drawing a table using a value related to time and a service ID as a key. .

  Then, the service grouping means 103 outputs service grouping information (services belonging to each service group).

  Based on the service grouping information output by the service grouping unit 103, the number-of-guides calculation transmission unit 104 for each service group calculates a value obtained by tabulating the number of service guidances belonging to each service group. The specific processing of the aggregation is typically addition, but is not limited to this. Further, the totaling rule for this totaling is the same for all terminals 100.

In the present embodiment, the aggregation rules for aggregation are summed up as the number of induced services belonging to the group. In the following explanation, it is assumed that they are added together.
The specific value for each individual service is added up for each service group by the processing by the guidance number calculation transmission means 104 for each service group, and the specific value for each individual service becomes unknown.

  Then, the guidance number calculation transmission unit 104 for each service group transmits the calculation result for each service group to the server 200.

  The server 200 includes a guidance number calculation unit 201 for each service group, a guidance number reception unit 202 for each service, a guidance number calculation unit 203 for each service group, a service grouping unit 204, a matching unit 205, and a guidance number. Large error storage means 206 and fraud determination means 207 are provided.

  The number-of-guides calculation unit 201 for each service group receives a calculated value that is added for each service group at each terminal and the specific value for each individual service is unknown from a large number of terminals 100. Then, the received calculated values are added together. Then, the calculated value for each service group of all the terminals 100 is calculated.

  On the other hand, the guidance number reception unit 202 for each service also receives the number of guidance for each service that receives a report from the servicer 300.

  The service grouping unit 204 performs the same processing as the service grouping unit 103 on the terminal 100 side. That is, the service grouping unit 103 uniquely determines which service group each service belongs to using a value related to time such as month or quarter. Then, the service grouping means 103 outputs service grouping information (services belonging to each service group).

  Also, a rule for uniquely determining which service group each service belongs to is changed at a predetermined timing. This timing is the same as that of all the terminals 100 in the server 200 as well.

  Based on the service grouping information output by the service grouping unit 204, the number-of-guides calculation unit 203 for each service group adds the number of inductions for each service received by the number-of-guides reception unit 202 for each service. Then, a calculated value for each service group based on reports from all the servicers 300 is calculated.

  The collation unit 205 collates the calculated values of the guidance number calculation units 201 and 203 for each service group. Ideally, the two calculated values will be the same, but in practice there is usually an error. However, among the plurality of servicers 300, there is a possibility that there is a servicer that reports a value greatly deviating from the total value of the actual number of inductions for some reason.

  In this case, the calculated value of the number of guidance for the service group including the servicer (the value calculated by the number-of-guidance calculation means 203 for each service group) greatly deviates from the calculated value based on information from the terminal 100 side. The collation type means 205 marks all of the services included in the service group with such a large error in the calculated value as being suspected of fraud, and stores them in the induced number error large storage means 206.

  In this way, if the guidance number verification system 1 is operated for a considerable period of time, the servicer who has reported the value of the guidance number greatly deviating from the actual value over a long period of time is marked with a suspicion of misrepresentation. Many are attached.

  The misrepresentation determining means 207 determines a service suspected of being misrepresented with respect to a service to which a certain number or a certain ratio of suspected misrepresentation marks are added by the matching means 205.

FIG. 4 shows a processing flow of the present embodiment.
First, at a predetermined timing, a rule (grouping rule) for uniquely determining which service group each service belongs to is determined and changed (step S101). This grouping rule is the same for all terminals and servers.

  On the other hand, each servicer 300 reports the number of individual service guidance to the server 200 (step S102). The number of inductions may be determined arbitrarily, such as once a month or once a week. There is no problem even if the order and synchronization of grouping rules are changed.

  Each terminal 100 individually groups services according to the updated grouping rules (step S103), and totals the number of guidance for each group (step S104). The aggregation / calculation result is transmitted to the server 200 (step S105).

  The server 200 receives the aggregation / calculation results transmitted from each terminal 100 (step S106), adds up the aggregation / calculation results received by all the terminals 100, and aggregates the number of inductions for each group (step S107). ).

  On the other hand, the server 200 also performs grouping (step S108) and tabulates the number of individual service guidances reported from each servicer 300 (step S109). What is tabulated individually is the number of guidance for each group based on the number of guidance reported from the servicer 300.

  Next, the counting result of step S107 is collated with the counting result of step S109 (step S110). As a result of the collation, a service belonging to a group having a large error (for example, a service having a difference of a predetermined value or more) is marked with a suspicion of fraud and stored (step S111).

  Steps S101 to S111 are repeated several times to several tens of times. Depending on the frequency of grouping rule update / synchronization and the frequency of reporting the number of inducements from the servicer 300, there is a suspicion of misrepresentation for services that have been processed for a period of several months and are often marked as suspected. It is determined as a service (spoof determination: step S112).

  According to this embodiment described above, it is possible to efficiently determine a servicer that reports a value that deviates more than the actual number of inductions over a long period of time. On the other hand, the usage information of each service of the user is transmitted to the server 200 after being changed to information that cannot be specified by an individual through grouping and counting by a grouping rule and a totaling rule without special intention. The server does not have privacy information.

  The vendor side having the server 200 usually obtains the authority to enter the audit on the servicer side, but according to the present embodiment, the servicer that automatically reports a value that deviates more than the actual number of leads over a long period of time can be automatically determined. If possible, servicers entering the audit can be narrowed down in advance, and the audit cost can be reduced.

DESCRIPTION OF SYMBOLS 1 Guide number verification system 100 Terminal 101 Guide means 102 Guide number storage means 103 Service grouping means 104 Guide number calculation transmission means for each service group 120 Desktop screen 121 Cursor 122 Launcher 123 Search input field 124 Link 200 Server 201, 203 Service group Guidance number calculation means for each service 202 Guidance number reception means for each service 204 Grouping means for services 205 Verification means 206 Guiding number error large storage means 207 Misrepresentation judgment means

Claims (4)

A verification system in which a plurality of terminals and a server are communicably connected,
The plurality of terminals are each
Guidance number storage means for storing a guidance number that is usage information using services provided by each of a plurality of servicers;
Transmission means for grouping the services according to a predetermined grouping rule, totaling the number of inductions for each group, and transmitting the totalization result to the server,
The server
Summing means for summing up the counting results transmitted from each terminal;
Means for receiving reports of the number of leads for each service from the plurality of servicers;
Calculating means for calculating the number of leads for each group from the reported number of leads for each service according to the predetermined grouping rule;
Collation means for collating the summation result by the summation means and the calculation result by the calculation means;
A verification number error large storage means for marking and storing a service belonging to a group having a large induction number error on the basis of the result of verification;   The verification system according to claim 1, wherein the predetermined grouping rule is updated at a predetermined timing.   3. The verification according to claim 2, wherein the server performs the matching and marking according to the updated predetermined grouping rule for each update, and determines a service with a large number of the marks. system. A method for verifying a system in which a plurality of terminals and a server are communicably connected,
In each of the plurality of terminals,
Stores the number of leads, which is usage information using services provided by multiple servicers,
Group the services according to predetermined grouping rules;
Count the number of leads for each group,
Perform processing to send the counting results to the server,
At the server,
Add the total results sent from each terminal,
Receiving a report of the number of leads for each service from the plurality of servicers;
Calculating the number of leads for each group from the reported number of leads for each service according to the predetermined grouping rules;
Collating the summation result by the summation and the calculation result by the calculation,
A verification method, characterized in that a process of marking and storing a service belonging to a group having a large number of induced errors is performed based on a result of matching.

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