JP5928744B2 - Advertising system using calendar - Google Patents

Description

The present invention relates to an advertisement system using a calendar. More specifically, the present invention relates to an advertising system that provides advertisements, company information, event information, and the like through a calendar.

  The original function of the calendar is to display the month and day of the year, but in addition to that, the calendar also has a design effect that delights the eyes with artistic paintings and photographs. In addition, a calendar distributed by a company has an advertisement function by describing a company name, a store location, a product advertisement, and the like on the calendar.

  However, in the advertisement function based on the calendar, the advertisement content does not change throughout the year, so the function as an advertisement is limited. In addition, since the advertising space is restricted by the space of the calendar, it is impossible to display a large amount of information. Furthermore, even if there are store relocations, address changes, new product sales, etc., it is impossible to reflect them on the calendar.

  Therefore, in patent document 1, what attached the IC tag to the calendar is proposed. In the calendar disclosed in Patent Document 1, an IC tag is pasted on a monthly sheet of the calendar. A specific URL (Uniform Resource Locator) is recorded on the IC tag. When a general user brings a mobile terminal such as a mobile phone close to the IC tag, the URL recorded on the IC tag is read by the mobile terminal. The mobile terminal is connected to the URL through the Internet network, and the home page of the access destination company is displayed on the mobile terminal.

According to the advertising system using a calendar as in Patent Document 1, the advertising space is not restricted by the calendar space, and the information to be transmitted to the user is changed by regularly updating the contents of the homepage. Can do. In addition, in the advertising / advertisement system disclosed in Patent Document 1, when a store is relocated, an address is changed, or a new product is sold, the homepage of the access destination is updated to the latest information to change the store of the destination. It is possible to inform general users of the later address and new products.

However, in the advertising and advertising system such as Patent Document 1, since the URL recorded in the IC tag cannot be rewritten after the calendar distribution, the portable terminal can always access only the same homepage with the same URL, and the access destination The content displayed on the mobile terminal cannot be changed unless the homepage content is rewritten. Therefore, in the advertisement system disclosed in Patent Document 1, it is possible to appropriately change fixed information such as store relocation and address change, but frequently change various information, for example, every few hours. It is not possible to change the access destination URL or change the content every few hours.

JP 2005-297352 A

The present invention has been made in view of the technical problems as described above, and an object of the present invention is to provide information related to advertisements to an electronic terminal such as a mobile phone that communicates with an electronic tag provided on a calendar. In the advertising system, the advertisement function of the calendar is to be further improved. In particular, display information related to advertisements can be changed based on time data such as time of day, day of the week, and date.

Advertising system using the calendar according to the present invention, there is provided a advertising system that includes an electronic tag provided on the calendar, and the management server that calendar manufacturer to manage, and the agency terminal of the calendar distributor In the electronic tag, a first URL as a connection destination in the management server and a tag code determined for each calendar received by the calendar agency are written by the agency terminal. In the server, a calendar sales agent, a calendar orderer contracted by the calendar sales agent, a calendar ordered by the calendar agent, and a plurality of second URLs as destinations corresponding to the tag codes are registered. , the agency terminal includes a calendar ordering party to the management server by connecting to the management server, Karen Over agency and is made possible registration and calendar orders, when the mobile terminal is connected to the first URL in the management server reads the tag code and the first URL, the management server Is characterized in that the connection destination of the portable terminal is switched to one of the plurality of second URLs based on the tag code .

According to the advertising / advertisement system using the calendar of the present invention, it is possible to centrally manage the connection destinations of electronic tags on the same site (first URL) for all calendars, and from there, the electronic tags (tags) of each calendar You can move to different sites depending on the code. Further, even if it is desired to change the content displayed on the mobile terminal through the calendar, there is no need to recreate or change the content of the site. In other words, the site displayed on the mobile terminal can be changed by simply changing the destination to any of the plurality of second URL sites . Therefore, the content displayed on the portable terminal through the electronic tag of the calendar can be easily changed, and the advertisement function of the calendar can be further enhanced.

In an embodiment of the advertising system using a calendar according to the present invention, the management server is set with a maximum number of orderers that limits the number of calendar orderers that can be registered by a calendar sales agency through the agency terminal. It is characterized by that.
Another embodiment of the advertising system using the calendar according to the present invention is the calendar server for each calendar orderer that the calendar sales agent can write in the electronic tag of the calendar using the agency terminal. The maximum number of writing is set.
In another embodiment of the advertising system using a calendar according to the present invention, a plurality of the second URLs can be changed by a calendar sales agent or client (calendar orderer) who has accessed the management server. ing. According to such an embodiment, the convenience is improved.

In still another embodiment of the advertisement system using a calendar according to the present invention, a plurality of the second URLs registered in the management server are registered , and at least one of the second URLs includes the second URL. Time data for switching the connection destination to the second URL is set. The time data includes a period, time, and day of the week. According to this embodiment, since the destination site (second URL) can be changed every period, every day of the week, and every hour, information that changes periodically, such as entertainment information and service information, is carried around. It can be displayed on the terminal and the advertising function of the calendar becomes more versatile.

In still another embodiment of the advertisement system using a calendar according to the present invention, at least one of the plurality of second URLs registered in the management server switches the connection destination to the second URL. The number of connections is set so that According to such an embodiment, when the number of times of connection to the first URL reaches a certain number of times, it can be switched to the specific second URL, and the unexpectedness of the advertisement is increased.

Another embodiment of the advertising system using the calendar according to the present invention is characterized in that a magnetic sheet is provided on the calendar behind the tag. According to this embodiment, even when the calendar is hung on a metal wall surface or the like, it is possible to prevent radio waves from being absorbed by the metal wall surface or the like so that the mobile terminal cannot communicate with the electronic tag.

Yet another embodiment of the advertising / advertisement system using the calendar according to the present invention is characterized in that the electronic tag is provided in a binding frame of the calendar. According to this embodiment, in the case of, for example, a wall-mounted calendar made up of a plurality of calendar papers, it is not necessary to provide an electronic tag for each calendar paper, so the number of electronic tags is minimized and the cost is reduced. Can be cheap.

  In particular, the electronic tag is preferably provided inside a binding frame of the calendar. If the electronic tag is provided on the surface of the calendar or the binding frame, the electronic tag may be peeled off or damaged when the calendar is sealed in a case or the like or transported. If the electronic tag is provided inside the binding frame, the electronic tag is protected by the binding frame, so that the electronic tag is unlikely to be peeled off or damaged.

Yet another embodiment of the advertising / advertisement system using the calendar according to the present invention is characterized in that the electronic tag is provided in a holder for holding calendar paper. According to such an embodiment, in the case of, for example, a desktop calendar in which a plurality of calendar papers are attached to a holder, it is not necessary to provide an electronic tag for each calendar paper, so the number of electronic tags is minimized. Cost can be reduced.

Yet another embodiment of the advertising / advertisement system using the calendar according to the present invention is characterized in that it has a function of displaying the frequency accessed from the electronic tag for each region. According to this embodiment, since the usage status of the electronic tag can be displayed for each region, it can be utilized in a sales strategy.

Yet another embodiment of the advertising / advertisement system using the calendar according to the present invention is characterized in that it has a function of displaying the frequency accessed from the electronic tag at regular intervals. According to such an embodiment, since the usage status of the electronic tag at regular intervals can be displayed, it can be utilized in a sales strategy.

  The means for solving the above-described problems in the present invention has a feature in which the above-described constituent elements are appropriately combined, and the present invention enables many variations by combining such constituent elements. .

FIG. 1 is a front view showing a calendar according to an embodiment of the present invention. FIG. 2A is a diagram showing the attachment position of the electronic tag in the calendar of FIG. FIG. 2B is a diagram showing the attachment position of the magnetic sheet in the calendar of FIG. FIG. 3A is a diagram showing different attachment positions of the electronic tag in the calendar of FIG. FIG. 3B is a diagram showing different attachment positions of the magnetic sheet in the calendar of FIG. FIG. 4 is a schematic overall view illustrating an advertising system according to an embodiment of the present invention. FIG. 5 is a diagram showing a relationship between a calendar sales agent and clients grouped under a calendar manufacturer. FIG. 6 is a diagram showing a sales agency management screen. FIG. 7 shows a client registration screen. FIG. 8 is a diagram showing a client list screen. FIG. 9 shows a client management screen. FIG. 10 shows an advertisement management screen. FIG. 11 is a diagram showing a display screen of GPS statistics. FIG. 12 is a diagram showing a display screen of client statistics. FIG. 13 is a diagram showing a calendar management screen. FIG. 14 shows a setting information screen. FIG. 15 is a diagram for explaining processing for newly registering a calendar sales agent. FIG. 16 is a diagram illustrating processing for newly registering a client. FIG. 17 is a diagram for explaining processing from calendar ordering to calendar delivery by a client. FIG. 18 is a diagram illustrating processing for registering or changing the time schedule of the destination URL. FIG. 19A is a diagram illustrating a state in which an application for writing a tag URL in the agency terminal is activated. FIG. 19B is a diagram showing a state in which a calendar can be selected at the agency terminal. FIG. 20A is a diagram showing a state where a part of the calendar management screen is displayed on the agency terminal. FIG. 20B is a diagram illustrating a state in which a part of the setting information screen is displayed on the agency terminal. FIG. 21 is a diagram showing an agency terminal ready to write a tag URL. FIG. 22 is a diagram illustrating a portable terminal that communicates with an electronic tag provided on a calendar. FIG. 23 is a schematic diagram for explaining how to move the connection site of the mobile terminal. FIG. 24 is a diagram illustrating different processing methods from calendar ordering by the client to calendar delivery. FIG. 25 is a diagram for explaining a different processing method for registering or changing the time schedule of the destination URL. FIG. 26 is a perspective view showing a calendar according to another embodiment of the present invention.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. However, the present invention is not limited to the following embodiments, and various design changes can be made without departing from the gist of the present invention.

[Calendar configuration]
Hereinafter, an embodiment of the present invention will be described. First, a calendar provided with an electronic tag will be described. FIG. 1 is a front view showing a calendar 11 according to an embodiment of the present invention. FIG. 2A and FIG. 2B are diagrams showing the attachment position of the electronic tag 18. 3A and 3B are diagrams showing different attachment positions of the electronic tag 18.

  The calendar 11 shown in FIG. 1 is formed by bundling a plurality of calendar sheets 12 to form a calendar booklet 13 (including a cover and a mount in some cases), and binding the upper end of the calendar booklet 13 with a binding frame 14. . Each calendar paper 12 may have any form as long as a calendar is printed. For example, in the calendar 11 shown in FIG. 1, a calendar is printed in units of two months under a decoration area 12a for printing a decorative photograph or design on each calendar paper 12. Further, when the calendar manufacturer is shipped, a margin 15 for additional printing is provided in the lower part of each calendar paper 12 and other places. At the center of the binding frame 14 and the upper end portion of the calendar booklet 13, there is a hanging hole 16 for hooking the calendar 11 on a nail or hook.

  As the material of the binding frame 14, paper such as cardboard or biodegradable synthetic paper is used. Other materials may be used, but paper is preferred for separation and disposal. The binding frame 14 is folded in two so that the upper end portion of the calendar booklet 13 is sandwiched from the front and back sides, and the inner surface is bonded to the upper end portion of the calendar booklet 13 with an adhesive 17. An electronic tag 18 is provided on the binding frame portion of the calendar 11. Further, a magnetic sheet 19 such as a ferrite sheet is provided behind the electronic tag 18 of the calendar 11. For example, as shown in FIG. 2 (A), an electronic tag 18 is attached to the upper end of the front or back surface of the calendar paper 12, and the surface of the calendar paper 12 behind the electronic tag 18 as shown in FIG. 2 (B). Or the magnetic sheet 19 is stuck on the upper end part of the back surface. Alternatively, as shown in FIGS. 3A and 3B, an electronic tag 18 and a magnetic sheet 19 may be attached to the inner surface of the binding frame 14 with the fold line of the binding frame 14 interposed therebetween. If the electronic tag 18 and the magnetic sheet 19 are provided inside the binding frame 14 as shown in FIGS. 2 and 3, the electronic tag 18 and the magnetic sheet are used when the calendar 11 is enclosed in the case or when the calendar 11 is transported. There is no possibility that 19 is peeled off from the calendar 11 or is damaged, and the calendar 11 can be easily handled. The calendar manufacturer ships the calendar 11 with nothing written on the electronic tag 18.

  The calendar sales agent purchases the calendar 11 from the calendar manufacturer, receives the order from the company, and prints the company name, company address, telephone number, etc. in the margin 15. The calendar sales agent may print a company name or URL on the binding frame 14. In addition, in the place where the electronic tag 18 of the binding frame 14 is pasted, a URL is written so that the position of the electronic tag 18 can be understood, or a mark of the electronic tag 18 (for example, an N mark or logo of an NFC tag described later). Etc.) or a guide explaining how to use it is desirable. Furthermore, a URL (first URL) indicating a specific position in the management server (to be described later) and a calendar type (or contract) are assigned to the electronic tag 18 by the calendar sales agent 32. A tag code (identification code) is written. The calendar 11 printed with the company name and the like written on the electronic tag 18 is distributed from the company to general users such as customers.

[About electronic tags]
The electronic tag 18 attached to the calendar 11 uses RFID (Radio Frequency Identification) technology that reads and writes data in an IC chip from a short distance in a non-contact manner using radio. The electronic tag includes an IC tag, an RF tag, a wireless tag, and the like. In this embodiment, an IC tag is used as the electronic tag 18, and it is particularly preferable to use an NFC tag. The NFC tag is an IC tag using a short-range wireless communication technology based on the NFC (Near Field Communication) standard. In NFC, the communication distance between a portable terminal (model equipped with an NFC reader) and the NFC tag is limited to about 10 cm, but data can be transferred between the NFC tag and the portable terminal by simply holding the portable terminal over the NFC tag. Communication can be performed.

  In such an electronic tag 18, if there is a metal material such as an iron plate behind the calendar, the communication distance between the portable terminal and the electronic tag may be shortened or a communication error may occur. Therefore, in the calendar 11, the magnetic sheet 19 is pasted behind the electronic tag 18 to prevent the communication distance between the portable terminal and the electronic tag 18 from being shortened or causing a communication error.

[Composition of advertising system]
Next, an advertisement system according to an embodiment of the present invention will be described. FIG. 4 is a schematic overall view showing components of the advertisement system. In FIG. 4, the symbol IN indicates the Internet network. Reference numeral 21 denotes a mobile terminal (model equipped with an electronic tag reader) such as a mobile phone owned by a general user. Reference numeral 22 denotes a server (hereinafter referred to as a management server) managed by the calendar manufacturer. Reference numeral 23 denotes a portable terminal or a computer (hereinafter referred to as an agency terminal) of a calendar sales agency. Reference numeral 24 denotes a home page (hereinafter referred to as a client server) of a homepage of a company (hereinafter, also referred to as a client) contracted with a calendar sales agent, corporate information, event information, product information, and other client information. However, it is not necessarily the server owned by the client.) The portable terminal 21, the management server 22, the agency terminal 23, and the client server 24 are connected to each other through the Internet network IN.

  FIG. 5 is a diagram showing the relationship between the calendar sales agent 32 and the client 33 grouped under the calendar manufacturer 31. The calendar manufacturer 31 manages each calendar sales agent 32. Each calendar sales agency 32 manages each client 33 as a customer. Further, the electronic tag 18 of the calendar 11 distributed by each client 33 includes a common URL indicating a site position in the management server, that is, a first URL (hereinafter referred to as tag URL), and each type of calendar. Are written with different tag codes.

  6 to 14 are diagrams showing each screen of the management site constructed in the management server 22. FIG. 6 shows a sales agent management screen 41 displayed on the display of the management server 22 of the calendar manufacturer 31. The sales agent management screen 41 is a screen for the calendar manufacturer 31 to manage the calendar sales agent 32. The sales agent management screen 41 shows a display / input unit 42 that displays a list of calendar sales agent names and email addresses of sales agent managers. In the display / input unit 42, the maximum number of clients that can be contracted by each calendar sales agent 32 is also set. The calendar sales agent 32 cannot contract with more clients than the maximum number of clients, and in order to increase the number of clients, it is necessary to report to the calendar manufacturer 31 to increase the maximum number of clients.

  In order to newly register the calendar sales agent 32 and add it to the display / input unit 42, the user can press the “New” button 43 to enter the line, enter the name of the calendar sales agent, the email address of the sales agent manager, Enter and register the maximum number of clients. The calendar manufacturer 31 has the authority to newly register the calendar sales agent 32, and a login ID and password are required to open the sales agent management screen 41. When the new registration of the calendar sales agent is completed, the “new” button 43 in the row changes to an “edit” button 44 and a “delete” button 45. When the registered item in the display / input unit 42 is changed or modified, the registered item can be changed or modified by pressing the “edit” button 44. In order to delete the registered calendar sales agent 32, the “delete” button 45 is pressed to delete the entire line. When the calendar sales agent 32 is registered in the sales agent management screen 41 in this way, the calendar sales agent 32 can use this system.

  When the “new client registration” 46 on the sales agency management screen 41 is clicked, a client registration screen 49 shown in FIG. 7 is opened. When the calendar manufacturer 31 fills in each item on the client registration screen 49 and presses the “Register and continue” button 50 or the “Register” button 51, the login ID and password are registered in the email address of the registered client. Sent.

  When the “client list” 47 on the sales agency management screen 41 is clicked, a client list screen 52 as shown in FIG. 8 is opened and a list of all clients is displayed.

  When the “data output” 48 on the sales agency management screen 41 is clicked, the registered contents of the calendar sales agency 32, the client 33 or the calendar 11 are displayed in excel or the like.

  FIG. 9 shows a client management screen 61 displayed on the agency terminal 23 by accessing the management server 22. The client management screen 61 is a screen for the calendar sales agent 32 to manage the client 33. In order for the calendar sales agency 32 to open the client management screen 61, it is necessary to access a predetermined URL and input the email address and password of the calendar sales agency 32. The client management screen 61 shows a display / input unit 62 that displays a list of client names, client email addresses, and the like.

  When the “new client registration” 69 on the client management screen 61 is clicked, the same client registration screen 49 as when the “new client registration” 46 is clicked on the sales agency management screen 41 (see FIG. 6) is opened. When the calendar sales agent 32 fills in each item on the client registration screen 49 and presses the “Register and continue” button 50 or the “Register” button 51, the login ID and e-mail address of the registered client are entered. A password is sent. The client 33 that has received the login ID and password can set the destination URL on the calendar management screen 81 and the setting information screen 91, which will be described later, and can use the display of GPS statistics.

  After registering the client 33 in the “new client registration” 69 of the client management screen 61 (or “new client registration” 46 of the sales agency management screen 41), the client name is displayed in the client name column of the client management screen 61. Is entered, the client's email address is displayed in the client email address pull-down menu. Furthermore, when a quantity is entered in the maximum number of calendars field and the “new” button 63 is pressed, client registration is completed.

  Further, when changing or correcting the registered items in the display / input unit 62, the “edit” button 64 is pressed. When the “delete” button 65 is pressed, the registered items of the client 33 in the row are deleted.

  The maximum number of calendars is the number (maximum number) of calendars that the calendar sales agent 32 can write in the electronic tag 18 for the client 33. Even if the calendar sales agent 32 tries to write more than the maximum number in the calendar of the client 33, the calendar sales agent 32 cannot write. For the number registered in the display column 66 of the maximum number of calendars, a fee (billing) to be paid from the calendar sales agent 32 to the calendar manufacturer 31 is generated.

  Further, in order to increase the value in the display column 66 for the maximum number of calendars, the calendar sales agent 32 writes the desired maximum number of calendars in the display column 66 for the maximum number of calendars and presses an “add” button 67. . When the “add” button 67 is pressed, a charge (billing) according to the number of calendars that can be written (the increase in the maximum number of calendars) is generated.

  FIG. 13 is a diagram showing a calendar management screen 81. When the “calendar management” 68 on the client management screen 61 (see FIG. 9) is clicked, the calendar management screen 81 of the client is opened. The calendar management screen 81 is a screen for registering information to be displayed on the mobile terminal 21 of the general user through the electronic tag 18 of the calendar 11. The display unit 82 of the calendar management screen 81 displays the calendar name 83 of the calendar 11 ordered by the client 33, the destination URL 84 (second URL), and the number of issued calendars 11 (the number of issued copies). Yes.

  When registering for the first time, only the titles are displayed on the display unit 82. Therefore, when the destination URL or the like is registered for the first time, the “new addition” button 88 on the calendar management screen 81 is pressed. When the “add new” button 88 is pressed, a setting information screen 91 as shown in FIG. 14 is opened. The destination URL and its time schedule are registered on this setting information screen 91. When an “add” button 98 is pressed on the setting information screen 91, an input line appears on the display / input unit 92. Therefore, the destination URL 93, URL name 94, time schedule 95 (time data), touch count 96, etc. of the display / input unit 92 are input. The destination URL 93 is a place where a second URL for moving from the tag URL written in the electronic tag 18, that is, a destination URL 93 is set. In the time schedule 95, a date and time or a period can be input, or a check can be made on the day of the week. When the time schedule 95 is registered, the display of the portable terminal 21 is moved to the movement destination URL 93 (screen transition) only on the date / time or period registered therein or on the day of the week when it is checked. If the number of touches 96 is set, the display of the mobile terminal 21 is moved to the destination URL only when the number of touches on the electronic tag 18 of the mobile terminal 21 reaches the set number. (Screen transition). Note that when there is nothing corresponding to the registered time and the number of touches when accessing the management server 22, the destination URL 93 in which neither the time nor the number of touches is set is the destination.

  When the “add” button 98 is pressed, more input lines are added to the display / input unit 92, so that a complicated setting of the destination URL is possible. When a “delete” button 97 is pressed, the set line is deleted.

  The electronic tag 18 of the calendar 11 is linked to the calendar management screen 81 and the setting information screen 91 of the calendar 11 through the tag code written therein. Therefore, when the management server 22 is accessed by the first URL (tag URL) written in the electronic tag 18, the management server 22 reads the tag code, refers to the corresponding setting information screen 91, and accesses the management server 22. The date / time and the number of touches of the time are compared with the time schedule 95 and the number of touches 96 registered in the display / input unit 92, and the connection destination of the mobile terminal 21 is switched to the destination URL 53 according to the date / time and the number of touches at that time. .

  When the setting on the setting information screen 91 is completed and the “Save” button 99 is pressed, the setting information screen 91 is closed and the screen returns to the calendar management screen 81. In addition, a one-line input field is created on the display unit 82, and the destination URL registered on the setting information screen 91 is displayed in the destination URL 84 field. Enter a name. At the same time, an “edit” button 86 is displayed on the display unit 82, and when the “edit” button 86 is pressed, the setting information screen 91 is opened, so that the “add new” button 88 on the calendar management screen 81 is not displayed. When the “delete” button 87 on the calendar management screen 81 is pressed, the registered contents are deleted. The setting on the setting information screen 91 may be performed by the calendar sales agent 32 or the client 33.

[Operation method of information management system]
Next, an operation method of the information management system will be described. The calendar sales agency 32 is registered by the procedure shown in FIG. When registering a new calendar sales agency 32, as shown in FIG. 15, a registration application is submitted from the calendar sales agency 32, for example, in writing (step S1). The calendar manufacturer 31 that receives the registration application from the calendar sales agent 32 performs a registration process for the new calendar sales agent 32 in the management server 22 (step S2). That is, the administrator of the calendar manufacturer 31 opens the sales agency management screen 41 of FIG. When the calendar sales agency 32 is newly registered, the calendar sales agency 32 is reflected on the sales agency management screen 41. When the registration of the calendar sales agent 32 is completed, a registration information mail is transmitted from the calendar manufacturer 31 (management server 22) to the new calendar sales agent 32 (step S3). When the registered mail is transmitted to the calendar sales agency 32, the mail address becomes the agency ID of the calendar sales agency 32.

  The client 33 is registered by the procedure shown in FIG. As shown in FIG. 16, when a registration application is issued from the client 33 to the calendar sales agent 32, for example, in writing (step S4), a client addition application is submitted from the calendar sales agent 32 to the calendar manufacturer 31, for example, in writing. (Step S5). The calendar manufacturer 31 that has received the client addition application from the calendar sales agent 32 performs a setting process for the number of clients in the management server 22 (step S6). The client number setting process is a process of changing the number of clients that can be registered on the client management screen 61 of FIG. 9 (in the case of registering one new client, the number of clients is increased by one). When the number of clients is changed in this way, the calendar sales agency 32 inputs the agency ID, opens the client management screen 61 of FIG. 9, and performs registration processing of the client 33 (step S7). That is, the administrator of the calendar sales agent 32 opens the client management screen 61, clicks "new client registration" 69, and registers the new client 33 on the opened client registration screen 49 (FIG. 7). When the client 33 is newly registered, the client information is reflected on the display / input unit 62 of the client management screen 61. When the registration of the client 33 is completed, a registration information mail is transmitted from the calendar sales agency 32 to the new client 33 (step S8). When the registered mail is transmitted to the client 33, the mail address becomes the client ID of the client 33.

  Thereafter, when a calendar order is received from the registered client 33, the calendar is produced according to the flow shown in FIG. 17, and the calendar is delivered to the client 33. First, the calendar 11 is ordered from the client 33 to the calendar sales agent 32 (step S9). Upon receiving the calendar order, the calendar sales agency 32 inputs the agency ID and logs in to the client management screen 61 of FIG. 9 (step S10). Further, the calendar sales agent 32 selects the client 33 on the client management screen 61 and presses “calendar management” 68 to open a calendar management screen 81 as shown in FIG. Then, on the calendar management screen 81, necessary items such as an ordered calendar name and quantity are registered (step S11), and a destination URL is set (step S12). When the calendar is registered in this way, the calendar sales agency 32 requests the calendar manufacturer 31 to produce a calendar (step S13). Upon receiving the calendar production request, the calendar manufacturer 31 produces a calendar with an electronic tag, or ships a calendar of the product number produced in advance to the calendar sales agent 32 (step S14). Upon receiving the calendar, the calendar sales agent 32 prints the company name on the margin of the calendar and the binding frame, and assigns a predetermined tag URL to the electronic tag provided on the calendar for each type of calendar. The written tag code is written (step S15). The tag URL and the tag code can be written using the agency terminal 23.

  19 to 21 are diagrams for explaining a method for writing a tag URL and a tag code. An application (electronic tag reader) for writing a tag URL and a tag code in the electronic tag 18 is installed in a mobile phone (smart phone) which is the agency terminal 23. FIG. 19A shows a state in which this application is activated. When the e-mail address and password of the calendar sales agent 32 are entered on the screen of FIG. 19A and the login button 101 is pressed, a screen for selecting the type of calendar appears as shown in FIG. 19B. Here, when the type of calendar is selected by pressing the selection button 102, the screen is switched to the screen of FIG. A part of the calendar management screen 81 of FIG. 13 is displayed on the screen of FIG. Further, when the forward button 103 on this screen is touched, a screen as shown in FIG. 20B is displayed. On the screen of FIG. 20B, the same registration contents as the setting information screen 91 of FIG. 14 are displayed. When the registered content on this screen is confirmed and “Tag issue” 104 is touched, the screen is switched to the screen shown in FIG. If the “Lock electronic tag after writing” check box 105 is checked, rewriting is prohibited after the tag URL is written to the electronic tag 18. Now that writing is ready, the agency terminal 23 is held over the electronic tag 18 and the tag URL and tag code are written one after another. The calendar in which the tag URL and the tag code are thus written in the electronic tag is delivered to the client 33 (step S16). Further, this calendar is distributed from the client 33 to general users.

  In addition, the management server 22 can register or change the time schedule of the site movement destination according to the procedure shown in FIG. When registering or changing the time schedule, a time schedule registration or change application is submitted from the client 33 to the calendar sales agent 32, for example, in writing (step S17). Upon receiving the time schedule registration or change application, the calendar sales agency 32 logs in to the calendar management screen 81 of FIG. 13 (step S18). Then, a calendar registered in the calendar management screen 81 is selected to open a setting information screen 91 as shown in FIG. On the setting information screen 91, the URL of the destination site can be set, and the day of the week, the period, the time, etc., to be moved can be set or changed for each destination site (step S19). Similarly, the number of touches for moving the site can be set or changed on the setting information screen 91.

When the setting on the calendar supply side is completed in the management server 22 in this way, a predetermined site can be displayed on the mobile terminal 21 of the general user. That is, as shown in FIG. 22, simply by holding the portable terminal 21 over the electronic tag 18 of the calendar 11, the tag URL and the tag code written in the electronic tag 18 are read by the portable terminal 21. The mobile terminal 21 that has read the tag URL and the tag code is connected to a site in the management server 22 by the tag code, as indicated by R1 in FIG. When the tag URL is accessed, the management server 22 searches the time schedule and the like by the tag code, and moves the connection destination of the portable terminal 21 to the destination URL set in the setting information screen 91 of FIG. Screen transition), and leads to one of the sites in the client server 24 as indicated by R2 in FIG. As a result, the site of the destination URL is displayed on the mobile terminal 21. In addition, since the destination URL is set to move to a different site every time on the setting information screen 91, different sites (or different in the same site depending on the time the portable terminal 21 is held over the electronic tag 18). Screen) is displayed on the portable terminal 21. Therefore, for example, if the client is a restaurant, lunch menu guidance is displayed on the mobile terminal 21 from 11 am to 2 pm, and dinner menu guidance is displayed on the mobile terminal 21 from 5 pm to the closing time. The display can be changed so that the normal store guidance is displayed at other times. Further, when there is an exhibition for a certain period, it is also possible to display the exhibition guide on the portable terminal 21 only for the period until the exhibition ends. Therefore, according to the advertisement system using the calendar 11, the site and content displayed on the mobile terminal 21 of the general user can be changed according to time and time, and the usefulness as an advertisement means is improved. To do.

  Note that it takes about several seconds to switch the portable terminal 21 from the first URL (tag URL) to the second URL (movement destination URL). Therefore, it is preferable to display an advertisement on the mobile terminal 21 until the first URL is switched to the second URL. This advertisement can be set on the advertisement management screen 107 in FIG. The advertisement management screen 107 can be opened by clicking “advertisement management” in the client management screen 61 (FIG. 9) or the calendar management screen 81 (FIG. 13). In the advertisement management screen, the URL of the place where the advertisement is placed and the advertisement display time (timeout) can be set.

  In the case of a QR code (two-dimensional bar code) (registered trademark), since it is necessary to start up reading software in a mobile terminal and optically read the QR code with a camera, it takes time and effort. On the other hand, with an electronic tag, it is only necessary to bring the portable terminal close to the electronic tag, so that the URL can be easily read with one touch. In addition, QR code (registered trademark) may be difficult to focus on depending on the print quality and dirt, and is unusable. On the other hand, since the URL can be read electromagnetically in the electronic tag, there is no problem even if the surface of the calendar is dirty.

  Further, when “GPS statistics display” is clicked on the client management screen 61 of FIG. 9 or the calendar management screen 81 of FIG. 13, GPS statistics as shown in FIG. 11 are displayed. This is a system in which GPS information is collected by the management server 22 using the GPS function of the mobile terminal 21 and the number of accesses (frequency) accessed by the electronic tag of the selected calendar is displayed in a circle size for each region. It is. Therefore, from this, it is possible to know the number of accesses from the calendar and in which area it is accessed frequently (and thus the distribution of the distribution area of the calendar).

  Further, when “display time analysis” is clicked on the client management screen 61 of FIG. 9 or the calendar management screen 81 shown in FIG. 13, a time analysis table as shown in FIG. 12 is displayed. This is a time-series display of the number of accesses accessed by the electronic tag. By clicking a radio button, the display method can display statistics in units of hours, units of days, units of weeks, or units of months. Therefore, it is possible to know at what time or time zone the number of accesses from the calendar is large.

[Different procedures from calendar order to calendar delivery]
In the process of FIG. 17, the procedure from calendar ordering to calendar delivery has been described. Here, the calendar sales agent 32 logs in, registers the calendar on the calendar management screen 81, and sets the destination URL. However, this procedure may be performed in the client 33. This case will be described with reference to FIG.

  As shown in FIG. 24, the client 33 who wants to place an order inputs the client ID and logs in to the calendar management screen 81 in FIG. 13 (step S21). Further, the client 33 registers the type (calendar name) of the calendar to be ordered on the calendar management screen 81 (step S22) and sets the destination URL (step S23). When the registration of the calendar is completed in this way, the client 33 orders the calendar from the calendar sales agent 32 (step S24). The calendar sales agent 32 that has received an order for the calendar from the client 33 further requests the calendar manufacturer 31 to produce a calendar (step S25). Upon receiving the calendar production request, the calendar manufacturer 31 produces a calendar with an electronic tag, or ships a calendar produced in advance to the calendar sales agent 32 (step S26). Upon receiving the calendar, the calendar sales agent 32 prints the company name and the like on the blank space and binding frame of the calendar, and writes the tag URL and tag code in the electronic tag provided on the calendar (step S27). The tag URL is written using the agency terminal 23. The calendar in which the tag URL is written in the electronic tag is delivered to the client 33 (step S28). Further, this calendar is distributed from the client 33 to general users.

[Different procedures for registering / changing time schedules]
In the processing of FIG. 14, the procedure for registering or changing the time schedule on the setting information screen 91 has been described. Here, the calendar sales agent 32 logs in and registers the time schedule on the setting information screen 91. However, this procedure may be performed in the client 33. This case will be described with reference to FIG.

  As shown in FIG. 25, the client 33 who intends to register the time schedule inputs the client ID and logs in to the setting information screen 91 in FIG. 14 (step S29). Then, the client 33 sets a destination URL on the setting information screen 91 and sets or changes a day of the week, a period, a time, and the like on which movement is performed for each destination site (step S30). If the time schedule management can be performed by the client 33 in this way, the processing is simplified.

[Different types of calendars]
Further, the calendar is not limited to the wall-mounted calendar 11 as shown in FIG. 1, but may be a desktop calendar. FIG. 26 shows an example of a desktop calendar 111. In the calendar 111, a plurality of calendar sheets 113 are bound to a holder 112 that can be set on a flat surface. A calendar 114 is printed on each calendar paper 113. In such a form, a plurality of electronic tags 115 in which different tag codes are written may be stuck on each calendar paper 113, or one electronic tag 116 may be stuck on the holder 112.

11, 111 Calendar 18, 115, 116 Electronic tag 21 Mobile terminal 22 Management server 23 Agency terminal 24 Client server 31 Calendar manufacturer 32 Calendar sales agency 33 Client 41 Sales agency management screen 61 Client management screen 81 Calendar management screen 91 Setting information screen IN Internet network

Claims (13)

An advertising system comprising an electronic tag provided on a calendar, a management server managed by a calendar manufacturer, and an agency terminal of a calendar sales agent ,
In the electronic tag, a first URL to be a connection destination in the management server by the agency terminal and a tag code determined for each calendar ordered by the calendar agency are written,
The management server includes a calendar sales agent, a calendar orderer contracted by the calendar sales agent, a calendar ordered by the calendar agent, and a plurality of second URLs as destinations corresponding to the tag codes. Registered,
The agency terminal is able to register the calendar orderer and the calendar ordered by the calendar agency by connecting to the management server,
When the portable terminal is connected to the first URL in the first URL and the said reading the tag code management server, the management server the portable terminal connect to a plurality of on the basis of the tag code An advertisement system using a calendar, which is switched to any one of the second URLs. The calendar according to claim 1, wherein the management server is set with a maximum number of orderers that limits the number of calendar orderers that can be registered by a calendar sales agency through the agency terminal. Promotional advertising system. The maximum number of writing for each calendar orderer that can be written in the electronic tag of the calendar by the calendar sales agent using the agency terminal is set in the management server. An advertising system using the calendar described in 2. 2. The advertisement system using a calendar according to claim 1, wherein a plurality of the second URLs can be changed by a calendar sales agent or a client accessing the management server . The time data for switching the connection destination to the second URL is set in at least one of the plurality of second URLs registered in the management server. 1. An advertising system using the calendar described in 1. 6. The advertisement system using a calendar according to claim 5 , wherein the time data is a period, a time, or a day of the week. The number of connections for switching the connection destination of the second URL is set in at least one of the plurality of second URLs registered in the management server. 1. An advertising system using the calendar described in 1. The advertising system using a calendar according to claim 1, wherein a magnetic sheet is provided on the calendar behind the tag. The advertising system using a calendar according to claim 1, wherein the electronic tag is provided in a binding frame of the calendar. The advertising system using a calendar according to claim 9 , wherein the electronic tag is provided inside a binding frame of the calendar. The advertisement system using a calendar according to claim 1, wherein the electronic tag is provided on a holder that holds calendar paper. The advertising system using a calendar according to claim 1, comprising a function of displaying the frequency accessed from the electronic tag for each region. The advertisement system using a calendar according to claim 1, comprising a function of displaying the frequency accessed from the electronic tag at regular intervals.