JP6176966B2 - Information providing apparatus, system, method, and program - Google Patents

Description

The present invention relates to an information providing apparatus, system, method, and program, and more particularly, to an information providing apparatus, system, method, and program that use a watermark and allow a terminal to cooperate with a store sales system.

In recent years, in addition to terrestrial digital broadcasting, the spread of BS digital broadcasting and CS-specific channel broadcasting, and the emergence of new broadcasting services are expected to further diversify broadcasting services.
Patent Document 1 states that “a mobile terminal 60 possessed by a TV viewer reads a QR code (registered trademark) displayed on a TV screen together with a TV CM, and responds to an address included in the QR code (registered trademark). The broadcast station server 20 transfers the access to the advertiser server 30 based on the CM identification information included in the access. (Omitted) ... Distributes privilege information for giving a privilege to the viewer to the mobile terminal 60 "(summary).

JP 2011-101307 A

Conventionally, there has been a demand for understanding how media such as TV commercials, store visits, and purchases are linked, but there is no method for measuring precisely.
For example, it is possible that a viewer who listens to a keyword like a secret word on TV goes to the store, says the secret word, and receives a service. Even if you are not watching, it may be possible to receive services.
Conventionally, terminals such as portable terminals and personal computers have not been able to easily cooperate with store sales systems such as cash register terminals. For this reason, it is not always easy to mechanically acquire the media contact (content contact) of the terminal or the like and the purchase record of the product, to grasp it strictly, or to measure the media effect. . Conventionally, there has been no system for mechanically validating benefits such as coupons for media contacts in cooperation with terminals.

In view of the above, it is an object of the present invention to provide a privilege in cooperation with a terminal and a store sales system using watermark information included in broadcast audio or reproduced audio.
In addition, the present invention uses the watermark information included in the broadcast audio or the reproduced audio to link the terminal and the store sales system, to make media contact (content contact) of the terminal and purchase results of products by the store sales system, For other purposes.

According to the first solution of the present invention,
An information providing device,
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code representing content identification information or privilege identification information, a privilege code table storing privilege information,
A display unit;
A processing unit;
With
The processor is
Input the broadcast time or the audio | voice which reproduced | regenerated the broadcast data or the recording signal in which the watermark data including the broadcast time of content or the embedding time of watermark data and content identification information were embedded, The said watermark data was detected,
Referring to the link table, the privilege identification information is obtained based on the content identification information,
Refer to the privilege information table, acquire privilege information according to the privilege identification information,
Generate a code representing the content identification information or privilege identification information,
An information providing apparatus is provided, wherein the code and the privilege information are stored in the privilege code table and displayed on a display unit.

According to the second solution of the present invention,
An information providing system,
An information providing device;
With sales equipment,
The information providing apparatus includes:
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code representing content identification information or privilege identification information, a privilege code table storing privilege information,
A display unit;
A processing unit;
With
The processor is
Input the broadcast time or the audio | voice which reproduced | regenerated the broadcast data or the recording signal in which the watermark data including the broadcast time of content or the embedding time of watermark data and content identification information was embedded, and the said watermark data was detected,
Referring to the link table, the privilege identification information is obtained based on the content identification information,
Refer to the privilege information table, acquire privilege information according to the privilege identification information,
Generate a code representing the content identification information or privilege identification information,
Storing the code and the privilege information in the privilege code table;

The sales device is:
A privilege table that stores product codes and content identification information or privilege identification information in association with each other,
With a sales processing department,
The processing unit of the terminal presents the code selected from the privilege code table and privilege information on the display unit,
The sales processing unit
Read the code presented by the terminal, obtain content identification information or privilege identification information,
When it is determined that a product having a product code corresponding to the content identification information or the privilege identification information is purchased with reference to the privilege table, a determination result indicating that the privilege is provided is displayed on the display unit. An information providing system is provided.

According to the third solution of the present invention,
An information providing system,
An information providing device;
With sales equipment,
The information providing apparatus includes:
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code representing content identification information or privilege identification information, a privilege code table storing privilege information,
A display unit;
A processing unit;
With
The processor is
Input the broadcast time or the audio | voice which reproduced | regenerated the broadcast data or the recording signal in which the watermark data including the broadcast time of content or the embedding time of watermark data and content identification information was embedded, and the said watermark data was detected,
Referring to the link table, the privilege identification information is obtained based on the content identification information,
Refer to the privilege information table, acquire privilege information according to the privilege identification information,
Generate a code representing the content identification information or privilege identification information,
Storing the code and the privilege information in the privilege code table;

The sales device is:
A privilege table that stores product codes, content identification information or privilege identification information, and privilege processing information correspondingly,
A sales system having a sales processing unit;
The processing unit of the terminal presents the code selected from the privilege code table and privilege information on the display unit,
The sales processing unit
Read the code presented by the terminal, obtain content identification information or privilege identification information,
An information providing system that refers to the privilege table and executes a privilege providing process according to the privilege processing information when it is determined that a product having a product code corresponding to the content identification information or the privilege identification information is purchased. Provided.

According to the fourth solution of the present invention,
An information providing method in an information providing apparatus,
The information providing apparatus includes:
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code representing content identification information or privilege identification information, a privilege code table storing privilege information,
A display unit;
A processing unit;
With
The processor is
Input the broadcast time or the audio | voice which reproduced | regenerated the broadcast data or the recording signal in which the watermark data including the broadcast time of content or the embedding time of watermark data and content identification information were embedded, The said watermark data was detected,
Referring to the link table, the privilege identification information is obtained based on the content identification information,
Refer to the privilege information table, acquire privilege information according to the privilege identification information,
Generate a code representing the content identification information or privilege identification information,
An information providing method is provided in which the code and the privilege information are stored in the privilege code table and displayed on a display unit.

According to the fifth solution of the present invention,
An information providing program in an information providing device,
The information providing apparatus includes:
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code representing content identification information or privilege identification information, a privilege code table storing privilege information,
A display unit;
A processing unit;
With
The processing unit inputs the broadcast time of the content or the embedded time of the watermark data and the audio reproduced from the broadcast signal or the recording signal embedded with the watermark data including the content identification information, and detects the watermark data;
The processing unit refers to the link table and obtains privilege identification information based on content identification information;
The processing unit refers to the privilege information table and acquires privilege information according to the privilege identification information;
The processing unit generates a code representing the content identification information or privilege identification information;
An information providing program is provided for causing the computer to execute a procedure in which the processing unit stores the code and the privilege information in the privilege code table and causes the display unit to display the code and the privilege information.

According to the present invention, a privilege can be provided in cooperation with a terminal and a store sales system using watermark information included in broadcast audio or reproduced audio.
In addition, according to the present invention, using the watermark information included in the broadcast audio or the playback audio, the terminal and the store sales system are linked, and the media contact (content contact) of the terminal and the purchase results of the product by the store sales system Can be associated.

It is a block diagram of an information provision system. 1 is a configuration diagram of a broadcasting station 1. FIG. 2 is a configuration diagram of a receiver / recording / reproducing device 2. FIG. 3 is a configuration diagram of a terminal 3. FIG. It is a block diagram of the link server 4. FIG. It is explanatory drawing about a watermark data table. It is explanatory drawing about a link table. This is the format of the watermark data payload. It is a block diagram of a store sales system. It is a block diagram of a log collection server. It is explanatory drawing about a coupon information table. It is explanatory drawing about a coupon code table. It is explanatory drawing about a coupon table. It is explanatory drawing about a coupon log table. It is a link table acquisition sequence. It is a flowchart about an information provision process. It is explanatory drawing about a coupon information table. It is explanatory drawing about a coupon display screen. It is a coupon information acquisition sequence. It is a cash register terminal process flowchart. It is explanatory drawing about a watermark data table. It is a block diagram of the reproducing | regenerating apparatus 2a. It is explanatory drawing about a coupon table.

A. First embodiment

1. System / Device

FIG. 1 is a configuration diagram of an information providing system.
The information providing system includes a broadcasting station 1, a receiver / recording / reproducing device 2, a terminal 3, a link server 4, a Web server 5, and a store sales system 10. The broadcasting station 1 transmits a broadcast wave or the like to the receiver / recording / reproducing device 2. The receiver / recording / reproducing device 2 receives, for example, a broadcast wave from the broadcasting station 1 and reproduces the broadcast content. For example, the terminal 3 receives broadcast audio reproduced by the receiver / recording / reproducing device 2 and executes display of codes including various information or coupon information, guidance to various information, or various processing. The link server 4 transmits link data and the like as will be described later to the terminal 3. The Web server 5 provides information to the terminal 3 when the terminal 3 accesses various types of information such as a home page by using a URL or the like. The store sales system 10 can use a cash register terminal such as a POS (point-of-sale information management) having a scanner. The store sales system 10 reads information from the terminal 3 with a scanner or the like, or inputs various data, and performs various processes such as a product purchase process and a discount process.

FIG. 2 is a configuration diagram of the broadcasting station 1.
The broadcast station 1 refers to, for example, an apparatus, system, institution, organization, or entity that broadcasts, distributes, and reports materials / contents to a large number of unspecified recipients on a television, a personal computer, a radio, a portable device, and the like. The present invention can also be applied to broadcasting stations that broadcast and distribute various contents and materials such as televisions, personal computers, radios, and mobile devices. “Broadcast” can include various broadcasts such as television broadcast, radio broadcast, terrestrial / satellite broadcast, cable broadcast, outdoor broadcast, outdoor advertisement, in-house broadcast, and in-store broadcast. The broadcasting station 1 includes a watermark superimposing unit 11. The watermark superimposing unit 11 superimposes watermark data on a broadcast signal / broadcast wave as will be described later.

FIG. 3 is a configuration diagram of the receiver / recording / reproducing device 2.
The receiver / recording / reproducing device 2 is a receiver (receiver) that receives and reproduces broadcast content or a recording / reproducing device that records and reproduces broadcast content. Note that the receiver / recording / reproducing device 2 may be a reproducing device that reproduces a DVD, Blu-ray, or the like. The receiver / recording / reproducing device 2 may be a device having both functions of a receiver (receiver) and a reproducing device, or may further have a recording function. The receiver / recording / reproducing device 2 includes an audio reproducing unit 21. The receiver / recording / reproducing device 2 has a speaker and emits sound, such as a television, a personal computer, an indoor or outdoor broadcasting system, a one-segment terminal, a smartphone, a set-top box, a telephone, a guidance system, a toy, a playground equipment, and the like. An apparatus can be used.

FIG. 4 is a configuration diagram of the terminal 3.
The terminal 3 includes a processing unit (CPU) 31, an internal clock 32, an audio IF unit 33, a storage unit 34, a communication unit 35, a display unit 36, and an input unit 37. The accumulation unit 34 includes a watermark data table 6, a link table 7, a coupon information table 110, and a coupon code table 140 (details of each table will be described later). As the terminal 3, for example, various terminals such as a mobile terminal (portable terminal), a smartphone, a personal computer, and a tablet can be used.

FIG. 5 is a configuration diagram of the link server 4.
The link server 4 includes a communication unit 41, a processing unit 42, and a link server storage unit 43. The link server storage unit 43 includes a link table 8. The format of the link table 8 is the same as that of the link table 7.

FIG. 9 is a configuration diagram of the store sales system 10.
The store sales system 10 includes a processing unit 101, a scanner unit 102, a coupon table 120, a coupon log table 130, and a display unit 103. The store sales system 10 can use various devices such as a POS and a cash register, for example.

FIG. 6 is an explanatory diagram of the watermark data table 6 in the storage unit 34 of the terminal 3.
The watermark data table 6 stores a content ID 61 that is identification information of broadcast content, a broadcast time 62 of broadcast content, and a detection time 63 that is a time when the terminal 3 receives (detects) the broadcast content.

FIG. 7 is an explanatory diagram of the link table 7 in the storage unit 34 of the terminal 3 and the link table 8 in the link server storage unit 43.
The link tables 7 and 8 store coupon URLs 72 and 82 and coupon IDs 74 and 84 for the content IDs 71 and 81, respectively.

FIG. 8 shows a format of a payload (watermark payload) 9 of watermark data included in the watermarked broadcast audio.
The watermark payload 9 includes broadcast content identification information (content identification information such as a content ID) 91 and a broadcast time 92 of the content. The content ID 91 and the broadcast time 92 correspond to the content ID 61 and the broadcast time 62 of the watermark data table 6, respectively.

FIG. 10 is a coupon information table 110 in the storage unit 34 of the terminal 3.
The coupon information table 110 stores a coupon URL 111, a coupon ID 112, and coupon information (content) 113 correspondingly. The coupon information (contents) 113 includes, for example, privilege contents such as “10% discount on the product 1” and “provided the product A free of charge”. The coupon information table 110 may include a plurality of entries.

FIG. 11 is a coupon code table 140 in the storage unit 34 of the terminal 3.
The coupon code table 140 stores a coupon number (No.) 141, a two-dimensional code 142, and coupon information (content) 143 correspondingly. The coupon code table 140 can include a plurality of entries.

FIG. 12 shows a coupon table 120 in the store sales system 10.
The coupon table 120 stores a product code 121, a content ID 122, and a coupon ID 123 correspondingly.

FIG. 13 is a coupon log table 130 in the store sales system 10.
The coupon log table 130 stores a scan time (product purchase time) 131, a user ID 132, a product code 133, a detection time 134, a content ID 135, a coupon URL 136, and a coupon ID 137 correspondingly. The coupon log table 130 may further include privilege processing information such as a price / discount rate and / or points as purchase performance information to be accumulated.

2. Action

FIG. 14 shows a link table acquisition sequence.
First, a coupon URL 82 and a coupon ID 84 are set in advance for the content ID 81 in the link table 8 of the link server 4 (S101). The link table 8 may be set by a maintenance person or the like, or may be set in advance by default or the like.
When an application is activated in the terminal 3 by an operation by the user or automatically at a predetermined timing / period, etc. (S102), the processing unit 31 requests the link server 4 to acquire an information on the link table 8 Is transmitted (S103). When the link server 4 receives the information acquisition request for the link table 8 from the terminal 3 (S104), the processing unit 42 creates a response including the information of the link table 8 in the link server storage unit 43 and sends it to the terminal 3 (S105). When the terminal 3 receives a response including the information of the link table 8 from the link server 4, the processing unit 31 stores the information in the link table 7 in the storage unit 34 (S107). The link server 4 may automatically transmit the information of the link table 8 to the terminal 3 at a predetermined timing, period, or time without request from the terminal 3.

FIG. 15 is a flowchart of the information providing process.
In the terminal 3, when the processing is started, the processing unit 31 receives the broadcast audio with watermark from the receiver / recording / reproducing device 2 by the audio IF unit 33 (S301). The processing unit 31 detects watermark data from the received broadcast audio, and stores the content ID 91 and the broadcast time 92 included in the watermark payload 9 in the content ID 61 and the broadcast time 62 of the watermark data table 6 in the storage unit 34, respectively. To do. The processing unit 31 obtains the detection time (or sound collection time) of the watermarked broadcast sound by the internal clock 32, and stores the obtained time in the detection time 63 of the watermark data table 6 (S303). The processing unit 31 can repeatedly execute the processes of steps S301 and S303 at regular time intervals or when detecting a predetermined timing / period / time or a watermark payload 9 set in advance.
The processing unit 31 refers to the link table 7, acquires the coupon URL and / or coupon ID corresponding to the content ID detected in step S303, and obtains coupon information based on the coupon URL and / or coupon ID (S305). Coupon information can be obtained by any of the following processes.
(I) The processing unit 31 stores the coupon information table 110 in advance by a coupon information acquisition sequence (see FIG. 18 and its description) described later, or by a manual or the like. At this time, the terminal 3 may store one or a plurality of coupon information in the coupon information table 110 in the terminal 3 in advance. The processing unit 31 refers to the previously set coupon information table 110 and obtains coupon information (content) 113 based on the coupon URL 111 and / or the coupon ID 112.
(Ii) The processing unit 31 acquires the coupon information by accessing the Web server 5 at the timing of step S305 and the like according to a later-described coupon information acquisition sequence (see FIG. 18 and the description thereof), and coupon information (content) 113. Ask for.
Next, the processing unit 31 refers to the watermark data table 6 and generates a two-dimensional code from the information stored therein (S307). The information included in the two-dimensional code can be, for example, a content ID, a detection time, and a user ID. Furthermore, you may include broadcast time, coupon URL, and / or coupon ID. The user ID can be input or stored in advance or at an appropriate timing as registration information in the terminal 3. The processing unit 31 stores the generated two-dimensional code and the coupon information acquired by referring to the coupon information table 110 in the coupon code table 140 (S309). In addition, the process part 31 can determine a coupon number suitably sequentially. The processing unit 31 can select an appropriate coupon from the coupon code table 140 and display it on the display unit 36 at the time of product purchase in the store sales system 10 (S309).
FIG. 17 is an explanatory diagram of a coupon display screen. As illustrated, the processing unit 31 can display the corresponding two-dimensional code and coupon information (contents) on the display unit 36 at step S309 or at an appropriate time thereafter. The display layout can be set appropriately.

FIG. 18 is a coupon information acquisition sequence.
When an application is started in the terminal 3 by an operation by the user or automatically at a predetermined timing / period, etc. (S201), the processing unit 31 transmits a coupon information acquisition request to the Web server 5. (S203). When receiving the coupon information acquisition request from the terminal 3 (S205), the Web server 5 creates a response including the coupon information and transmits it to the terminal 3 (S207). Data included in the coupon information is, for example, a coupon URL, a coupon ID, coupon information (content), and the like. When the terminal 3 receives a response including coupon information from the Web server 5, the processing unit 31 stores the coupon information in the coupon information table 110 in the storage unit 34 (S209).

FIG. 19 is a flowchart of the cashier terminal process.
The store sales system 10 executes normal product purchase processing. That is, the processing unit 101 reads the product code from the code attached to the product to be purchased by the scanner unit 102, and performs processing such as purchasing and accounting at the cash register.
The product purchaser requests a privilege using the coupon using the terminal 3. At this time, the processing unit 31 refers to the coupon code table 140 and displays a list representing coupon information (contents) on the display unit 36 at an appropriate timing before, after, or during the product purchase process, or by a user instruction, For the coupon selected by the user, the two-dimensional code and coupon information (contents) are displayed on the display unit 36 (S501).
The processing unit 101 of the store sales system 10 reads the two-dimensional code displayed on the terminal 3 by the scanner unit 102 (S401). The processing unit 101 detects the content ID from the two-dimensional code read by the scanner unit 102 (S403).
After the product purchase process or the like, the processing unit 101 refers to the coupon table 120 and determines whether the detected content ID matches the content ID 122 stored corresponding to the product code 121 of the purchased product. (S405). If the processing unit 101 determines that the detected content ID matches the content ID 122, the processing unit 101 displays on the display unit 103 that the coupon is applied (S408). The operator of the cash register terminal sees this, and can provide the privilege by manually inputting the privilege of the coupon information (contents) displayed on the display unit 36 of the terminal 3 as appropriate (S409). Here, for example, it can be assumed that the content (media) such as CM is touched. On the other hand, if the processing unit 101 determines that the detected content ID does not match the content ID 122, the processing unit 101 displays on the display unit 103 that the coupon is not applied (S406). The operator of the cash register terminal sees this and does not provide the privilege (S407). Here, it can be assumed that, for example, broadcast audio is not received, or content (media) such as CM is not touched.
After step S409, the processing unit 101 accumulates information including the scan time, user ID, product code, broadcast audio detection time, content ID, coupon URL, and coupon ID in the coupon log table 130 as purchase record information (S411). ). Here, in the coupon log table 130, privilege processing information such as a price / discount rate and / or points as purchase history information to be accumulated may be input manually or automatically. As a result, the processing unit 101 can accumulate data associated with the user ID.
The processing unit 101 reads a log from the coupon log table 130, transmits it to the log collection server 105 and stores it in the storage unit 106, displays it on the display unit 103, or outputs it to an appropriate interface (output unit). it can.

3. Modified example

Instead of generating a two-dimensional code from various information, the processing unit 31 generates, for example, character information, another code read by a scanner, or a code read wirelessly or by wire, and the scanner unit 102 reads the code. May be.
Moreover, when generating a two-dimensional code in step 307, coupon ID74 may be used instead of content ID71. In this case, in step S405, the processing unit 101 can refer to the coupon table 120 and determine whether the coupon ID matches the stored coupon ID.
Further, the processing unit 101 transmits the log accumulated in the coupon log table 130 to a predetermined log collection server at a preset timing, period, or time, and stores the log in the storage unit of the log collection server And may be displayed on the display unit or output to the output unit.
The processing unit 31 may display the content ID and / or the coupon URL and / or the coupon ID on the display unit 36 or output the content ID and / or the coupon ID to an appropriate output unit.
Note that times such as broadcast time, detection time, and scan time may be dates.
In the above-described embodiment, the “coupon” is particularly described as an example. However, the present invention or the embodiment can be applied to various “privileges” without being limited thereto. In that case, the “coupon URL” and / or “coupon ID” may be “privilege identification information”. The “coupon information table” may be a “privilege information table”.

B. Second embodiment

FIG. 20 is an explanatory diagram of the watermark data table.
The watermark data table 6 ′ uses an embedding time in which the watermark data is embedded or embedded by a preset rule / procedure or the like instead of the broadcast time of the watermark data table 6 shown in FIG.
Thus, in the first embodiment, instead of the broadcast time 92, the time (embedding time) 62 ′ at which the watermark data is embedded may be used.

FIG. 21 is a configuration diagram of the regenerator 2a.
In the first embodiment, for example, the broadcasting station 1 broadcasts content that has been created in advance with watermark data. On the other hand, the reproduction of the broadcast data with watermark data is not the combination of the broadcasting station 1 and the receiver / recording / reproducing device 2, but the content with watermark data is carried into the reproducing device 2a as shown in FIG. A recording signal of the playback content may be played back by 2a1. At this time, the watermark data table may use the broadcast time 62 as shown in FIG. 6, or may use the embedding time 62 ′ as shown in FIG.

C. Third Embodiment First, as a premise, the coupon information table 110 ′ and the coupon table 120 ′ will be described.
FIG. 16 shows a coupon information table 110 ′ in the storage unit 34 of the terminal 3.
The coupon information table 110 ′ stores a coupon URL 111 ′, a coupon ID 112 ′, and coupon information (content) 113 ′ correspondingly. In this example, two entries are stored, and as coupon information (content) 113 ′, the coupon URL “URL1” and the coupon ID “C-ID1” are “10% discount on the product 1”, and the coupon URL “URL2” is stored. And “5% discount on product 1” is stored for coupon ID “C-ID2”.
FIG. 22 is an explanatory diagram of the coupon table 120 ′.
The coupon table 120 ′ stores the merchandise code 121 ′, the content ID 122 ′, the coupon ID 123 ′, the privilege processing information such as the regular price 124 and the discount rate 125 ′, and the points 126 ′.
As in this example, privilege processing information (such as coupon information (content) 113 ′) for the coupon URL and coupon ID in the coupon information table 110 ′, and privilege processing for the coupon table 120 ′ (price 124 and discount rate 125 ′), etc. ) Is stored in advance correspondingly.

The flowchart of the information providing process in the third embodiment is the same as that in FIG. 19, but the process in step S409 in FIG. 19 is particularly different. In the third embodiment, in step S409 of FIG. 19, the processing unit 101 refers to the coupon table 120 ′ and is preset in correspondence with the product code and the content ID (or coupon URL / coupon ID). Privilege processing information such as the regular price 124 and the discount rate 125 ′ is obtained, and privilege provision processing is performed so that the privilege processing information is applied (for example, discount rate is discounted with respect to the regular price). Note that the processing unit 101 may change the discount rate of benefit provision or determine whether or not the discount is available based on the difference between the scan time and the detection time, for example. For example, if the difference between the scan time and the detection time is within 24 hours, the discount rate can be 20%, and if it is 24 hours or more, the discount rate can be 10%, or no discount can be set. Moreover, the process part 101 may provide privilege, such as adding a point instead of a goods discount, or combining.

D. Effects of the embodiment

According to this embodiment, a terminal such as a smartphone can reliably capture the actual state of media contact of the terminal by using voice recognition. In addition, since a terminal such as a smartphone is coupled to the store sales system, the terminal can display a code such as a two-dimensional code including various information. The store sales system reads the code such as the two-dimensional code and associates it with the purchased product, thereby making it possible to reliably and simply associate media contact → visit to store → purchase.
According to the present embodiment, the store sales system accumulates purchase record information, thereby enabling record-based counting. By registering purchase record information linked with user information, it is possible to strictly grasp the actual state of media contact and purchase record.
In addition, according to the present embodiment, discount processing can be performed mechanically, and a mechanism for reliably connecting to product discounts can be provided to media contacts.

An information providing apparatus, system, method, and program according to the present invention include an information providing program for causing a computer to execute each procedure, a computer-readable recording medium storing the information providing program, and an internal memory of the computer including the information providing program Can be provided by a computer such as a server or the like including a program product that can be loaded on the computer.

DESCRIPTION OF SYMBOLS 1 Broadcasting station 2 Receiver / recording / reproducing apparatus 3 Terminal 4 Link server 5 Server 6 Watermark data table 7 Link table 8 Link table 9 Watermark payload 2a Player 2a1 Audio reproducing part 6 'Watermark data tables 7', 8 'Link table 10 Store sales system 11 Watermark superimposing unit 21 Audio reproduction unit 31 Processing unit (CPU)
32 Internal clock 33 Audio IF unit 34 Storage unit 35 Communication unit 36 Display unit 37 Input unit 41 Communication unit 42 Processing unit 43 Link server storage unit 61 Content ID
62 Broadcast time 63 Detection time 71 Content ID
72 Reference data 91 Content ID
92 broadcast time 101 processing unit 102 scanner unit 103 display unit 105 log collection server 106 storage unit 110 coupon information table 120 coupon table 130 coupon log table

Claims (10)

An information providing system,
An information providing device;
Sales equipment ;
Bei to give a,
The information providing apparatus includes:
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code including at least content identification information or privilege identification information; a privilege code table storing privilege information;
A display unit;
A processing unit;
With
The processor is
Input the broadcast time or the audio | voice which reproduced | regenerated the broadcast data or the recording signal in which the watermark data including the broadcast time of content or the embedding time of watermark data and content identification information was embedded, and the said watermark data was detected,
Referring to the link table, the privilege identification information is obtained based on the content identification information,
Refer to the privilege information table, acquire privilege information according to the privilege identification information,
Generating a code including the content identification information or privilege identification information , the broadcast time or the embedded time, and the detection time of the sound from which the broadcast signal or the recording signal is reproduced ;
Storing the code and the privilege information in the privilege code table;

The sales device is:
A privilege table that stores a product code, content identification information or privilege identification information, and a discount rate for providing benefits,
Sales processing department
Bei to give a,

The processing unit of the information providing device presents the code selected from the privilege code table and privilege information to the display unit,

The sales processing unit
Read-the code the information provision device is presented,
When it is determined that a product having a product code corresponding to the content identification information or the privilege identification information is purchased with reference to the privilege table, the discount rate for providing the privilege is changed according to the difference between the product purchase time and the detection time. And / or execute a privilege providing process for determining whether or not a discount is possible,
An information providing system characterized by that.
The information providing system according to claim 1,
The processing unit receives the link data from a link server that stores link data including privilege identification information for content identification information at an acquisition request or at a preset timing, period, or time, and the link data information providing system and to store the phosphorus Kute Buru a.
In the information provision system according to claim 1 or 2,
A web server that stores in advance privilege information set in advance for the privilege identification information;
Wherein the processing unit, accesses the web server in accordance with the privilege identification information, said acquiring the privilege information from the web server, the information providing system and to store the privilege information table.
The information providing system according to any one of claims 1 to 3,
The information providing system , wherein the code is a two-dimensional code, a code read by another scanner, or a code read wirelessly or by wire.
In the information provision system of Claim 1 ,
Further comprising goods buy time, product code, the broadcast time or embedding time, a privilege log table that corresponds to store the content identification information,
The sales processing unit stores a product purchase time, a product code, a broadcast time or embedding time, and content identification information as a log corresponding to the privilege log table when providing the privilege. system.
In the information provision system of Claim 5 ,
The information processing system, wherein the sales processing unit reads a log from the privilege log table and displays the log on a display unit of the sales apparatus or outputs the log to an output unit.
In the information provision system according to claim 5 or 6 ,
The sales processing unit transmits a log read from the privilege log table to a log collection server at a preset timing, period, or time, stores the log in a storage unit of the log collection server, and displays on the display unit An information providing system characterized by displaying or outputting to an output unit.
In the information provision system in any one of Claims 1 thru | or 7 ,
A broadcast station that embeds watermark data including broadcast time and content identification information in a broadcast signal, and broadcasts the broadcast signal;
A receiver that receives a broadcast signal from the broadcast station and reproduces sound;
An information provision system further equipped.
In the information provision system in any one of Claims 1 thru | or 7 ,
A player for embedding watermark data including embedding time and content identification information in a recording signal, and reproducing the recording signal;
A receiver that receives a recording signal from the player and reproduces sound;
An information provision system further equipped.
An information providing method in an information providing system ,
The information providing system includes:
An information providing device;
Sales equipment;
With
The information providing apparatus includes:
A link table for storing link data including privilege identification information for content identification information;
A privilege information table for storing privilege information representing the content of the privilege with respect to the privilege identification information;
A code including at least content identification information or privilege identification information; a privilege code table storing privilege information;
A display unit;
A processing unit;
With
The processor is
Input the broadcast time or the audio | voice which reproduced | regenerated the broadcast data or the recording signal in which the watermark data including the broadcast time of content or the embedding time of watermark data and content identification information was embedded, and the said watermark data was detected,
Referring to the link table, the privilege identification information is obtained based on the content identification information,
Refer to the privilege information table, acquire privilege information according to the privilege identification information,
Generating a code including the content identification information or privilege identification information, the broadcast time or the embedded time, and the detection time of the sound from which the broadcast signal or the recording signal is reproduced;
Storing the code and the privilege information in the privilege code table;

The sales device is:
A privilege table that stores a product code, content identification information or privilege identification information, and a discount rate for providing benefits,
Sales processing department
With

The processing unit of the information providing device presents the code selected from the privilege code table and privilege information to the display unit,

The sales processing unit
Read the code presented by the information providing device,
When it is determined that a product having a product code corresponding to the content identification information or the privilege identification information is purchased with reference to the privilege table, the discount rate for providing the privilege is changed according to the difference between the product purchase time and the detection time. And / or execute a privilege providing process for determining whether or not a discount is possible,
An information providing method characterized by the above.

Images