JP6505982B2 - Advertisement information delivery apparatus, advertisement information delivery program, and advertisement information delivery method - Google Patents

Description

  The present invention relates to an advertisement information distribution apparatus, an advertisement information distribution program, and an advertisement information distribution method.

  When a phone number associated with each advertister is posted along with ad information on the web page of the ad provision site and the user who saw it calls the advertiser, the advertisment is based on the establishment of the call A scheme has been proposed to generate a fee charge. In addition, one method of this advertising method is called a pay-per-call method, and there is, for example, one described in Patent Document 1.

JP 2005-115945 A

  In recent years, a large number of advertisement providing sites also exist. When posting advertisement information of a company on many advertisement providing sites, if assigning different telephone numbers to each site and posting, it is necessary to prepare many telephone numbers for one advertiser. Furthermore, advertisement information of a plurality of commercial items (objects of advertisements such as products and services) may be posted on one advertisement provision site. If different telephone numbers are assigned to each of the plurality of items, it is necessary to prepare more telephone numbers. Since different advertisers need to prepare different telephone numbers, the number of telephone numbers required is enormous.

  Thus, in order to assign different telephone numbers to a large number of advertisement providing sites and commercial items, it is necessary to use a telephone number with a large number of digits. However, as the number of digits in the telephone number increases, the number of mistakes made by users who make a phone call increases, and the number of users who give up on a call increases from annoyance, leading to a decline in advertising effectiveness. Depending on the specifications of the call reception system, the number of digits that can be assigned to the advertisement information is limited, and it may not be possible to increase the number of digits indiscriminately.

  In addition, since the number of advertisement providing sites where advertisers post advertisement information and the types of products handled may vary, the number of phone numbers for each advertiser (or for each advertisement providing site) may be increased. It is necessary to secure Then, even if the number of digits of the telephone number is increased, the telephone number resource is exhausted immediately, and the number of digits of the telephone number must be further increased to cope with securing the number of telephone numbers for each advertiser. .

  On the other hand, from the viewpoint of advertising effectiveness, it is more preferable if additional advertising information can be provided to the user who has made a call in contact with the advertising information. If the user visits a store, etc., the advertisement effect can be further improved if the advertisement information can be provided again.

  The present invention has been made in view of the above-described circumstances, and re-identification of identification information is performed by dynamically assigning identification information associated with a call destination in an Pay Per Call method. An advertisement information distribution apparatus and an advertisement information distribution program for enabling utilization and preventing utilization resources of identification information and preventing exhaustion and enabling advertisement information distribution with higher advertisement effect to a user who is in contact with advertisement information And providing an advertisement information distribution method as an example problem.

  In order to solve the above problems, an advertisement information distribution device as an exemplary aspect of the present invention places identification information associated with an advertiser explicitly or implicitly on an advertisement medium with the first advertisement information. Publication means, call reception means for receiving a call addressed to a call destination number (transmission destination number) based on identification information, call connection means for connecting a call to a callee telephone device, and Call origination number acquiring means for acquiring a call origination number (transmission origin number) via the Internet or a telephone network, advertisement information distribution means for delivering second advertisement information to the call origin number, an advertiser, and Reassociation means for disassociating the identification information and associating the advertiser with another advertiser different from the advertiser and the identification information.

  Since the second advertisement information is distributed to the acquired call source number, the user who owns the telephone device associated with the call source number is higher in advertisement than in the case where only the first advertisement information is in contact. You can get the effect. Since the second advertisement information is distributed to the call source number automatically acquired based on the call, the second advertisement information can be distributed easily and at an appropriate timing without delay.

  In addition, since the association between the advertiser and the identification information is disassociated and the advertiser is associated with another different advertiser and the identification information, one identification information can be used by a plurality of advertisers, and the identification information is re-created. As utilization is possible, effective utilization of the resource of identification information and prevention of exhaustion can be achieved. If the association changing means automatically cancels the association between the advertiser and the identification information and associates another advertiser different from the advertiser with the identification information, the movement of the advertiser and the identification information is performed. Assignment can be made automatically.

  Here, as an example of the advertisement medium, a web page of the Internet, an advertisement magazine such as free paper or the like, a newspaper, a broadcast medium such as a television or a radio can be applied. Of course, the advertiser may post the first advertisement information on a plurality of advertising media, and in that case, may post different identification information for each advertising media. At that time, the plurality of pieces of identification information are associated with the advertiser, and it is determined based on which identification information a call is made from a user who is in contact with the advertisement medium, depending on which identification information is used. You may be able to

  Also, implicit posting means, for example, that the second advertisement information or identification information is not posted in a manner that can be directly viewed on the web page, and the second advertisement information or identification information is linked to a banner or text. The second advertisement information and the identification information are pop-up displayed when the mouse is rolled on.

  The identification information is typically a multi-digit identification number, which forms part of the call-destination number or is used by being added to the call-destination number. For example, when the identification information is "ABCDEFGH" (A to G are numbers), the destination number may be "0066-ABCD-EFGH". In addition, when the call number is "0066-1234-5678" and the identification information "ABCDEFGH" is subsequently input as the additional number, the call is connected to the advertiser's telephone device. It may be done.

  If the callee number is associated with the telephone number of the advertiser's telephone device and the call addressed to the callee number is connected to the advertiser's telephone device, the callee is The number does not necessarily have to be the same as the telephone number of the advertiser's telephone device.

  When the advertisement information distribution device further includes a distribution availability determination means for determining the availability of distribution of the second advertisement information to the call source number, and the advertisement information distribution means determines that the distribution availability determination means is distribution available. The second advertisement information may be distributed to the call source number only.

  Based on the acquired call source number, it is determined whether or not the second advertisement information addressed to the call origin number can be delivered, so the second advertisement information is automatically delivered to the call origin number to be delivered, It is possible to realize the process separation that the second advertisement information is not distributed to the call source number that should not be distributed. Since the second advertisement information is not distributed to the call source number that should not be distributed, useless advertisement distribution can be reduced. By distributing the second advertisement information only to the call origination number to be distributed, it is possible to achieve advertisement distribution with high distribution efficiency as a result. It is preferable that the advertisement information distribution device has, in advance, a call source number to be distributed and a call source number not to be distributed as a list.

  The delivery availability determination means may determine that delivery is possible only when the call source number is a mobile phone number.

  If the call source number is a mobile phone number, the second advertisement information can be reliably delivered to the mobile phone device using the short message service (SMS). On the other hand, in the case where the call source number is not a mobile phone number, for example, a fixed phone number starting from an area code or an IP phone number starting from 050, the advertisement delivery addressed to the call source number does not reach the telephone device. there is a possibility. In such a case, by disabling the second advertisement information, useless advertisement delivery can be reduced.

  The advertisement information distribution apparatus further includes call source number input means for receiving the input of the call source number without passing through the Internet or the telephone network, and the advertisement information distribution means is received by the call source number input means. The third advertisement information may be distributed to the call origination number.

  That the input of the call source number is accepted by the call source number input means without passing through the Internet or the telephone network is, for example, manually input at a terminal in the store based on the mobile phone number heard from the visiting customer. Alternatively, the call source number may be accepted. Also, for example, by performing near-field wireless communication such as bluetooth communication (registered trademark), Felica communication (registered trademark), infrared communication, and the like between a mobile phone device possessed by a visiting customer and a terminal in the store, The terminal in the store may receive the call source number of the mobile phone device.

  An advertisement information distribution program according to another exemplary aspect of the present invention is an identification information publishing means, an identification information publishing means for posting a computer, explicitly or implicitly, identification information associated with an advertiser together with first advertisement information. A call acceptance means for receiving a call addressed to a call number based on information, a call connection means for connecting a call to a call destination telephone device, a call source number of a call via the Internet or a telephone network Means for acquiring the call source number, advertisement information distribution means for delivering the second advertisement information to the call origin number, and releasing the association between the advertiser and the identification information, and identifying with the advertiser different from the advertiser. It functions as an association changing means for associating information with information.

According to still another exemplary aspect of the present invention, the advertisement information delivery method includes computer-implemented steps for placing identification information associated with an advertiser with the first advertisement information, either explicitly or implicitly on the advertisement medium. Identification information posting process, a call acceptance process for receiving a call addressed to a call number based on the identification information, a call connection process for connecting a call to a call destination telephone device, and a call of call The association between the caller and the identification information is canceled: the call origination number acquisition process of acquiring the original number via the Internet or telephone network, the advertisement information distribution process of delivering the second advertisement information to the call origination number, and the advertiser Further, the object of the present invention or other features of the present invention will be clarified by the preferred embodiments described below with reference to the accompanying drawings. And It will

  According to the present invention, identification information can be reused by dynamically assigning identification information associated with a call destination (destination) in a Pay Per Call system, and resources of the identification information can be used. Effective use and prevention of exhaustion. In addition, by enabling advertisement information distribution with higher advertisement effect to the user in contact with the advertisement information, high advertisement effect can be obtained.

BRIEF DESCRIPTION OF THE DRAWINGS It is a schematic block diagram which shows the whole structure of the advertisement information delivery system which concerns on embodiment. It is a block diagram which shows the outline of an internal structure of an information management server. It is a data structure figure which shows the outline of the data structure of an identification information database. It is a flowchart explaining the whole operation | movement of an advertisement information delivery system.

  Hereinafter, the advertisement information distribution device 1 according to the embodiment will be described with reference to the drawings. In the present specification, a server means a server computer, and a site (a web site, an Internet site is also almost synonymous) means a collection of web pages virtually constructed in the server. A web page is a virtual information provision medium that can be identified by a URL and on which various types of information such as text information and image information are posted. In this case, "posting on a web site" is used synonymously with "posting on a web page", and "browsing a web site" is used synonymously with "browsing a web page".

  FIG. 1 is a schematic configuration view showing an entire configuration of an advertisement information distribution system S including an information management server 1 as the advertisement information distribution apparatus. The information management server 1 is connected to the advertiser terminal 3, the advertisement providing server 5, and the user terminal 6 so as to be able to transmit and receive information via the Internet W. The advertiser and the user each have an advertiser telephone (callee's telephone equipment) 7 and a user telephone (caller's telephone equipment) 8, which are connected via the telephone network N to the information management server 1 It is connected to the.

  In FIG. 1, the information management server 1 constitutes an advertisement information distribution apparatus as one server, but the function as the advertisement information distribution apparatus (identification information publishing means M1, call acceptance means M2, which will be described later, Distributed to multiple computers by M3), call source number acquisition means M4, advertisement information distribution means M5, association change means M6, distribution availability judgment means M7, and call source number input means M8. Of course you may do it.

  For example, a call management server (not shown) separate from the information management server 1 may be connected to the telephone network N and disposed, and the call management server may be a part of the means as an advertisement information distribution device (for example, It may be configured to have a call receiving unit M2, a call connection unit M3, a call source number acquisition unit M4 and the like. Further, the advertiser terminal 3 may function as the call source number input means M8. Whether each means as the advertisement information distribution apparatus is realized by one server computer or by cooperation of a plurality of server computers is a matter that can be appropriately changed in design.

<Information Management Server 1>
The information management server 1 is a server computer that constitutes a main part of the advertisement information distribution system S, and is connected to the advertiser terminal 3, the advertisement providing server 5, and the user terminal 6 via the Internet W. When the information management server 1 and the call management server are configured separately, the information management server 1 is connected to the call management server via the Internet W or without the Internet W. Is preferred.

  FIG. 2 is a block diagram showing an outline of an internal configuration of the information management server 1. The information management server 1 internally includes an arithmetic processing unit (CPU) 15 and a storage unit (memory) 16. In the memory 16, an advertisement information distribution program P is stored. In the embodiment, the advertisement information distribution program P includes an information management server 1, an identification information publishing unit M1, a call reception unit M2, a call connection unit M3, a call source number acquisition unit M4, an advertisement information distribution unit M5, It functions as an association changing means M6 and a distribution availability judgment means M7. In addition, the advertisement information distribution program P causes the advertiser terminal 3 to function as the call source number input means M8.

  In the memory 16, an identification information database D is also stored. FIG. 3 is a data structure diagram showing an outline of the data structure of the identification information database D. As shown in FIG. The identification information database D is constructed by mutually associating the information of the advertiser A, the advertisement information 10, the identification information 11, and the telephone number 13 of the advertiser telephone 7.

  The advertisement information 10 includes first advertisement information 10a, second advertisement information 10b, and third advertisement information 10c. The first advertisement information 10 a is advertisement information provided together with the identification information 11 on the site page (advertisement medium) 12 a of the advertisement providing server 5 together with the identification information. The second advertisement information 10b is advertisement information distributed to the user telephone 8 based on the fact that the call source number is acquired by the call source number acquiring means M4. The third advertisement information 10c is advertisement information distributed to the user telephone 8 based on the fact that the call source number has been input by the call source number input means M8.

  The identification information 11 is information for identifying the telephone device (the advertiser telephone 7) of the associated advertiser A. When the user U makes a call based on the identification information 11, the call is connected to the advertiser's telephone 7.

  The identification information posting means M1 has a function of posting the identification information 11 associated with the advertiser A on the site page 12a together with the first advertisement information 10a. The identification information 11 and the first advertisement information 10 a are transmitted from the information management server 1 to the advertisement providing server 5 via the Internet W. The first advertisement information 10 a and the identification information 11 published on the site page 12 a are browsed by the user accessing the site page 12 a by the user terminal 6.

  The call receiving unit M2 has a function of receiving a call from the user U based on the identification information 11. The user U uses the user telephone 8 to make a call to the callee number. The call destination number is a number associated with the advertiser phone 7 of the advertiser A and does not necessarily have to be the phone number 13 of the advertiser phone 7 itself. In the embodiment, the phone number of the advertiser phone 7 Another telephone number associated with 13. The callee number includes identification information 11 in a part thereof.

  The call connection means M3 has a function of connecting a call addressed to the call destination number to the advertiser telephone 7. The call addressed to the call destination number is connected to the advertiser telephone 7 based on the fact that the call destination number partially including the identification information 11 is associated with the telephone number 13 of the advertiser telephone 7.

  The call origination number acquisition means M4 has a function of acquiring the call origination number 14 via the Internet W or the telephone network N based on the call addressed to the call destination number from the user telephone 8. The call origination number 14 is generally a telephone number of the user telephone 8 and is also called a caller number. When the user's telephone set 8 is a portable telephone, a smartphone or the like and is a telephone device to which a portable telephone number is assigned, the call source number 14 is the portable telephone number of the user U.

  In the case where the above call is a call from a fixed telephone or a mobile telephone via a telephone network N (so-called ordinary telephone call), the call origination number acquiring means M4 via the telephone network N The call origination number 14 is acquired. If the above call is a so-called internet phone (IP phone starting from 050, a phone using VoIP, a phone using SNS (Social Network Service) application or a call function of a messenger app, etc.), the call The original number acquisition means M4 acquires the call origination number 14 via the Internet W. In that case, the call source number 14 may not be a telephone number but a registration ID of the user U's call application.

  The advertisement information distribution means M5 has a function of distributing the second advertisement information 10b to the call source number 14 acquired by the call source number acquisition means M4. Since the call origination number 14 is associated with the user telephone 8, the second advertisement information 10 b is distributed to the user telephone 8. The user U who has made a call based on the identification information 11 will be in contact with (see or hear) the second advertisement information 10 b distributed to the user telephone 8. The advertisement information distribution means M5 has a function of distributing the third advertisement information 10c to the input call source number 14 based on the input of the call source number 14 by the call source number input means M8. . Since the call origination number 14 is associated with the user telephone 8, the third advertisement information 10 c is distributed to the user telephone 8. The user U who has made a call based on the identification information 11 will be in contact with (see or hear) the third advertisement information 10 c distributed to the user telephone 8.

  The delivery availability determination means M7 has a function of determining whether delivery of the second advertisement information 10b to the call source number 14 is possible. That is, in accordance with the contents of the acquired call source number 14, it is determined whether the second advertisement information 10b addressed to the call source number 14 is to be delivered (delivery enabled) or not (delivery not possible). When the distribution availability determining means M7 determines that distribution is possible, the advertisement information distribution means M5 distributes the second advertisement information 10b addressed to the call source number 14. When the distribution availability determining means M7 determines that distribution is not possible, the advertisement information distribution means M5 does not execute distribution of the second advertisement information 10b addressed to the call origination number 14.

  For example, in the present embodiment, the delivery availability determination unit M7 determines that delivery is possible only when the call source number 14 is a mobile phone number, and determines delivery non-delivery if it is other than that (not a mobile phone number). Of course, the call source number 14 is a registered ID in the call application of the user U, and the second advertisement information 10b can be distributed to the registered ID by Internet mail (E-mail) or short message (SMS). In this case, the distribution availability determination means M7 may also determine the distribution availability even when the call source number 14 is the registration ID of the call application in addition to the mobile telephone number.

  The association changing means M6 is a function of disassociating a specific advertiser and identification information associated with the specific advertiser, and associating the released identification information with the specific advertiser and another advertiser different from the specific advertiser. Have. For example, in FIG. 3, an advertiser A1 and identification information 11a are associated. The association changing means M6 cancels the association between the advertiser A1 and the identification information 11a, and associates the advertiser A1 with a different advertiser A2 and the identification information 11a.

  Since the identification information 11a which is no longer used as the identification information 11 of the advertiser A1 can be reused as the identification information 11 of the new advertiser A2, the reuse of the identification information and thus the call destination number and the effective utilization of resources can be realized. Can be

  If the association between the advertiser A1 and the identification information 11a can not be released, the advertiser A1 cancels the advertisement information distribution service, and even if the distribution of the advertisement information is stopped and the advertiser A is no longer, the identification information 11a can not be reused as identification information of other advertisers A2. Then, it is necessary to generate new identification information 11 each time the advertiser A newly arises, and it is necessary to prepare a great number of types and types of identification information 11.

  However, if it is possible to associate the identification information 11a, which was once used as the identification information 11 of the advertiser A1, with the new advertiser A2, the reuse (recycling) of the identification information 11 becomes possible. The number of generations can be reduced. Here, the information management server 1 can automatically execute the generation of the identification information 11 and the association with the advertiser A, and the association release and the new association with the advertiser A. Further, the cancellation of the association between the advertiser A1 and the identification information 11a and the new association between the new advertiser A2 and the identification information 11a may be performed when the predetermined conditions are satisfied. .

  For example, “when the call based on the identification information 11a is not performed for a predetermined period, or when the number of times of distribution of the first advertisement information 10a reaches a predetermined number, it is executed when the predetermined condition is satisfied. If the association between the identification information 11a and the advertiser A is not performed. In addition, “the association between the identification information 11a and the advertiser A2 is performed when a certain period of time has elapsed after the association between the identification information 11a and the advertiser A1 is released” may be performed.

<Advertiser terminal 3>
The advertiser terminal 3 is a computer terminal owned or managed by the advertiser A. The advertiser terminal 3 internally includes an arithmetic processing unit (CPU) and a storage unit (memory), and may have, for example, the function of a cashier terminal for money receipt. The advertiser terminal 3 has at least one of a keyboard as an input device and a near field communication unit such as a Felica port. The advertiser terminal 3 functions as the call source number input means M8 by the advertisement information distribution program P.

  The call source number input means M8 has a function of receiving the input of the call source number 14 without passing through the Internet W or the telephone network N. For example, when the user U visits the shop of the advertiser A and transmits the telephone number 14 of his own user telephone 8, the clerk keyboard-inputs the telephone number 14 to the advertiser terminal 3 to enter the call origination number The telephone number 14 of the user telephone 8 may be accepted by means M8. In addition, the user U holds his own user telephone 8 and visits the shop of the advertiser A, communicates with the Felica port of the advertiser terminal 3 based on the short distance wireless communication function of the user telephone 8, and The telephone number 14 of the user telephone 8 may be accepted by the call source number input means M8 by transmitting the telephone number 14 of. In either case, the input acceptance of the call source number by the advertiser terminal 3 is performed without passing through the Internet W or the telephone network N.

  The accepted telephone number 14 is transmitted to the information management server 1 via the Internet W. Therefore, the information management server 1 also functions as part of the call source number input means M8. The advertisement information distribution means M5 of the information management server 1 distributes the third advertisement information 10c to the user telephone 8 corresponding to the telephone number 14.

<Advertising server 5>
The advertisement providing server 5 is a server computer connected to the Internet W, and publishes the site page 12 a as an advertising medium on the Internet W. The first advertisement information 10a and the identification information 11 distributed from the information management server 1 are explicitly or implicitly posted on the site page 12a.

<User terminal 6>
The user terminal 6 is a computer terminal owned or managed by the user U and connectable to the Internet W, and is capable of browsing the site page 12a. By designating the URL specifying the site page 12a, the first advertisement information 10a and the identification information 11 are displayed on the display screen of the user terminal 6 together with the insertion information of the site page 12a.

<Advertiser phone 7>
The advertiser telephone 7 is a telephone device owned or managed by the advertiser A. The advertiser telephone 7 is associated with the telephone number 13 of the advertiser telephone, and a call addressed to the telephone number 13 is received by the advertiser telephone 7. The call addressed to the call destination number based on the identification information 11 is also linked to the telephone number 13 via the call reception means M2 and the call connection means M3 of the information management server 1, and the advertiser phone 7 It is supposed to receive an incoming call.

<User telephone 8>
The user telephone 8 is a telephone device owned or managed by the user U. The user telephone 8 is associated with the call source number 14, and can transmit its own telephone number 14 to the information management server 1 based on the caller ID notification function. In addition, if the user telephone 8 is a mobile telephone or a smart phone and can receive short messages (SMS) and Internet mail (e-mail) addressed to the call origin number 14 or the registered ID of the call application, the information management The second advertisement information 10b and the third advertisement information 10c distributed by the advertisement information distribution means M5 of the server 1 are received.

  Although the user terminal 6 and the user telephone 8 may be separate devices, the user telephone 8 is a mobile telephone, a smart phone or a tablet terminal, and in addition to the function as a telephone, it has an internet connection function. When it is provided, the user terminal 6 and the user telephone 8 may be an integral device.

  Subsequently, the overall operation of the advertisement information distribution system S will be described with reference to FIG. FIG. 4 is a flowchart of the entire operation of the advertisement information distribution system S. The information distribution server 1 (identification information publishing means M1) transmits the identification information 11a associated with the advertiser A1 and the first advertisement information 10a to the advertisement providing server 5 (S1). The advertisement providing server 5 posts the identification information 11a and the first advertisement information 10a on the site page 12a (S2). The user U accesses the site page 12a at the user terminal 6 and browses the identification information 11a and the first advertisement information 10a. When the user U makes a call to the call destination number based on the identification information 11 by the user telephone 8, the call is received by the information management server 1 (the call receiving means M2) (S3). The information management server 1 (call connection means M3) connects the call to the advertiser telephone 7 corresponding to the telephone number 13 (S4). At the same time, the call source number 14 of the user telephone 8 is obtained by the information management server 1 (call source number obtaining means M4) (S5).

  The information management server 1 (distribution availability determination means M7) determines the availability of distribution of the second advertisement information 10b to the acquired call source number 14 (S6). If it is determined that the delivery is not possible, the second advertisement information 10b is not delivered (S7). On the other hand, when it is determined that the distribution is possible, the information management server 1 (the advertisement information distribution means M5) distributes the second advertisement information 10b to the user telephone 8 corresponding to the call source number 14 (S8). The second advertisement information 10b is distributed by short message (SMS) or the like.

  When the user U visits the shop of the advertiser A1 and the call originator number 14 is inputted to the advertiser terminal 3 (call origination number input means M8) (S9), the inputted call origin number 14 Is transmitted to the information management server 1 (call source number input means M8), and the information management server 1 (advertising information distribution means M5) is directed to the user telephone 8 corresponding to the call source number 14 and the third advertisement information 10c is distributed (S10). The third advertisement information 10c is distributed by short message (SMS) or the like.

  Note that when a certain period of time elapses after the identification information 11a is not used as identification information of the advertiser A1, the information management server 1 (association changing means M6) cancels the association between the identification information 11a and the advertiser A1, Association of the identification information 11a with the advertiser A2 is performed.

  As mentioned above, although the preferable embodiment of this invention was described, this invention is not limited to these, A various deformation | transformation and change are possible within the range of the summary.

  For example, advertising media may be magazines, newspapers, televisions, radios, etc. as well as Internet sites. In the case where the identification information 11 and the first advertisement information 10a are posted on the advertising medium, the specific advertiser A1 and the plurality of identification information 11 are associated, and different identification information 11 is posted for each advertising medium It may be Depending on which identification information 11 the call addressed to the advertiser's telephone 7 has been made, it is possible to grasp which advertisement medium the call from the user in contact with. Moreover, even if it is the same advertisement medium, you may change the identification information 11 published according to publication date or publication time. Depending on which identification information 11 the call to the advertiser's telephone 7 is made, it can be grasped when the call from the user who contacted the advertisement medium.

  There is no step (S6) of determining whether the second advertisement information 10b can be delivered to the acquired call source number 14 (S6), and the second advertisement information 10b is delivered to all the acquired call origin numbers 14 by SMS or the like. May be In addition, the following variations can be considered as a pattern of a process of distributing the second advertisement information 10b and the third advertisement information 10c by SMS or the like.

<Pattern 1>
After the step of (S5) or (S6), the user U side confirms presence or absence of a request for distribution of the second advertisement information 10b, and distributes the second advertisement information 10b only to the user U who desires distribution. The second advertisement information 10b is not distributed to the user U who does not want distribution. In this case, even if processing for confirming presence / absence of distribution request is made to user U using an IVR (voice response service) or the like during a call session addressed to the advertiser's telephone 7 from the user's telephone 8 is executed. Good.

  Before or after the call between the user U and the advertiser A, or after the end of the call, by the IVR during the call session to the user U, "If the advertisement information may be sent, the number 1 is unnecessary. If the user U pushes the number “1” on the user telephone 8, the signal is sent to the information management server 1 through the telephone line N. The second advertisement information 10b may be sent to the user telephone 8 and distributed.

<Pattern 2>
After the step of (S5) or (S6), the advertiser A side confirms the intention of the delivery of the second advertisement information 10b to the user U, and only to the user U the advertiser A wishes to deliver The second advertisement information 10b is distributed, and the second advertisement information 10b is not distributed to the user U who does not want distribution. In this case, even if a process of confirming with the advertiser A whether or not distribution is desired is performed using the IVR (voice response service) or the like during a call session addressed to the advertiser phone 7 from the user phone 8. Good.

  Before or after the call between the user U and the advertiser A or after the IVR during the call session to the advertiser A “When sending advertisement information to the user currently on the call, the number 1 An announcement such as “Please push the number 2 if unnecessary” flows, and when the advertiser A pushes the number “1” on the advertising telephone 7, the signal is an information management server via the telephone line N. 1 and the second advertisement information 10 b may be distributed to the user telephone 8.

<Pattern 3>
The second advertisement information 10b and the third advertisement information 10c are distributed to the user telephone 8 of the user U based on a distribution command signal (not shown) from the advertiser terminal 3 (or the advertisement providing server 5) It may be a configuration. In this case, the telephone number 14 of the user's telephone of the user U has already been acquired by the call origination number acquisition means M4 or the call origination number input means M8, and the advertiser terminal 3 (or the advertisement providing server 5) It is stored inside. Advertiser A (or a manager of the advertisement providing server 5) should deliver advertisement information 10b and 10c by operating an advertisement delivery application (not shown) etc. on the advertiser terminal 3 (or advertisement providing server 5). The user telephone is selected, and a distribution command signal including information specifying the selected user telephone is transmitted to the information management server 1 via the Internet W. The information management server 1 distributes the second advertisement information 10b and / or the third advertisement information 10c to the user's telephone set selected based on the distribution command signal.

A, A1, A2 ... Advertiser, D ... Identification information database, M1 ... Identification information publication means, M2 ... Call acceptance means, M3 ... Call connection means, M4 ... Call source number acquisition means, M5 ... Advertising information distribution Means, M6: Association changing means, M7: Delivery availability determination means, M8: Call source number input means, N: Telephone network, P: Advertising information delivery program, S: Advertising information delivery system, U: User, W ... Internet, 1 ... Information management server (advertising information distribution device), 3 ... Advertiser terminal, 5 ... Advertisement provision server, 6 ... User terminal, 7 ... Advertiser telephone (calling destination telephone equipment), 8 ... User Telephone (calling source telephone device) 10: Advertising information 10a: First advertising information 10b: Second advertising information 10c: Third advertising information 11, 11a Identification information (part of call number) , 1 2a: Site page of advertisement providing site (advertising medium), 13: Telephone number of advertiser's telephone, 14: Telephone number of user's telephone (calling source number), 15: CPU (computing unit, computer), 16: ... Storage device (memory)

Claims (6)

An identification information posting means for posting identification information associated with the advertiser together with the first advertisement information on the advertising medium;
Call receiving means for receiving a call addressed to a call number based on the identification information;
Call connection means for connecting the call to a call destination telephone device;
Call origination number acquisition means for acquiring a call origination number of the call;
Confirmation means for confirming with a user whether or not distribution is desired using an IVR (voice response service) during the call session;
The confirmation means confirms that the user of the call origination number desires the delivery by the confirmation means , and the delivery origination signal including the information specifying the call origin number selected by the advertiser. Advertisement information distribution means for distributing the second advertisement information or the third advertisement information to the number;
An advertisement information distribution device comprising: association changing means for disassociating the advertiser and the identification information and associating the advertiser with another advertiser different from the advertiser. The apparatus further comprises a delivery availability determination means for determining based on the call source number that has obtained the delivery availability,
The advertisement information distribution device according to claim 1, wherein the advertisement information distribution means distributes the second advertisement information to the call source number when the distribution possibility judgment means judges that the distribution is possible.   3. The advertisement information distribution device according to claim 2, wherein said distribution availability determination means determines that distribution is possible if the call source number is a mobile phone number.   The advertisement information distribution device according to any one of claims 1 to 3, wherein the advertisement information distribution means distributes different advertisements according to an acquisition route of the call source number. Computer,
Identification information publishing means for posting identification information associated with an advertiser together with first advertisement information on an advertising medium,
Call receiving means for receiving a call addressed to a call destination number based on the identification information;
Call connection means for connecting the call to a call destination telephone device;
Call origination number acquisition means for acquiring a call origination number of the call;
Confirmation means for confirming with a user whether or not distribution is desired using an IVR (voice response service) during the call session;
The confirmation means confirms that the user of the call origination number desires the delivery by the confirmation means , and the delivery origination signal including the information specifying the call origin number selected by the advertiser. Advertisement information distribution means for distributing the second advertisement information or the third advertisement information to the number;
An advertisement information distribution program which functions as association changing means for disassociating the advertiser and the identification information and associating the advertiser with another advertiser different from the advertiser. Each process executed by the computer is
An identification information posting step of posting identification information associated with the advertiser together with the first advertisement information on the advertisement medium;
A call receiving step of receiving a call addressed to a call destination number based on the identification information;
A call connection step of connecting the call to a call destination telephone device;
A call origination number acquisition step of acquiring a call origination number of the call;
Confirmation means for confirming with a user whether or not distribution is desired using an IVR (voice response service) during the call session;
The confirmation means confirms that the user of the call origination number desires the delivery by the confirmation means , and the delivery origination signal including the information specifying the call origin number selected by the advertiser. Advertisement information distribution means for distributing the second advertisement information or the third advertisement information to the number;
An advertisement information distribution method comprising: changing an association between the advertiser and the identification information and associating the identification information with another advertiser different from the advertiser.

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