JP6931502B2 - Campaign management system - Google Patents

Description

The present invention is a campaign conducted for sampling of products and services sold by companies, advertising activities, sales promotion activities, etc., and is obtained at the time of distribution of products, promotional products, etc., or purchase of products, etc. It relates to a campaign management system suitable for use in exchange for purchase benefits such as prizes and discounts, and for managing campaigns carried out by distributing a campaign code that can be used to purchase a specific product such as a limited product.

In recent years, for the purpose of sampling and sales promotion of products and services, a campaign has been carried out in which a campaign code that can be exchanged for a specific product or the like is distributed at a store or the like. In addition, by using the distributed campaign code for the purpose of advertising products and improving the number of customers in stores, there are also campaigns in which specific products such as limited products and premier products can be purchased. In addition, there is also a campaign in which such a campaign is announced via media such as a TV program, a TV commercial, or a magazine, and an application for the campaign is made using a broadcast receiving device of a viewer.

Further, in this case, the campaign code is also distributed to the destination such as the E-mail address of the mobile information terminal registered in advance by the viewer who applies for the campaign. In addition, through such campaigns utilizing TV broadcasting and the Internet, an attempt is made to give viewers such as TV programs and commercials an incentive to visit a specific store and increase the ability to attract customers to a specific store. (On Air to On line to Off line) is also considered.

Then, in order to collect information about the distributed products such as the products distributed in this campaign, a cash register that can be connected to the network and a POS system that collectively manages the inventory and sales of products at multiple stores are used. It has been known.

If the POS system is used for a campaign using such a campaign code, the distribution quantity of products, information on the store where the product was exchanged for the campaign code, information on the date and time when the product was exchanged, etc. are collectively collected. Since it can be collected and processed, the information can be easily managed. In addition, since the information on the redeemed campaign code and the distributed product can be easily associated, the information on the actual distribution of the redeemed product and the information on the advertising activity by the campaign are collected as continuous information. However, it becomes easy to use for analysis.

Japanese Unexamined Patent Publication No. 2004-13470

However, since the conventional POS system is large and expensive, there is a problem that it is difficult to introduce it unless the store has a certain size or more. In addition, when the campaign is announced through TV programs, commercials, etc., and the application for participation in the campaign is made using the broadcast receiving device of the viewer, the receiving device of the viewer who applied for the participation is specified. Since it is necessary to create broadcast content that includes a mechanism for doing so, there is a problem that the creator of the broadcast content that announces the campaign or the like is burdened.

In addition, in order to send the campaign code to the E-mail, etc. of the viewer's mobile information terminal, etc., the viewer who applies for participation must be informed in advance of the destination information to which the campaign code will be sent. It is necessary to have them registered, and further, it is necessary to associate the registered destination information with the identification information of the broadcast receiving device for identifying the broadcast receiving device to which the viewer has applied for participation. For this reason, it is necessary to build a complicated system for associating the pre-registered destination information with the identification information that identifies the broadcast receiving device that the viewer has applied for, and the campaign management that manages the campaign. There was also a problem that the burden on people and others would increase. Further, there is a problem that some viewers do not participate in the campaign because they dislike the trouble of registering the destination information such as the E-mail address in advance.

Furthermore, some participants may not be able to receive the products even though they have received the campaign code, or the number of distributed campaign codes is small compared to the number of products for distribution prepared in advance. We have also built a system to adjust the number of campaign code acquirers who acquire the campaign code to be issued according to the number of products actually distributed in order to prevent a large amount of product inventory for the product from being left over. There was also the problem that it was necessary to do so.

The present invention has been made to solve the above problems, and an object of the present invention is to provide a campaign management system capable of adjusting the number of campaign code acquirers with a simple configuration.

In order to achieve the above object, the present invention provides the following means.
The campaign management system for the campaign of the present invention is a campaign management system that manages a campaign using a campaign code that can be used in exchange for a distributed product or to obtain benefits at the time of purchasing a product, and participates in the campaign. The desired participants are the access code management unit that issues and manages the access code required when applying for participation in the campaign, and the access code acquirer who has acquired the access code. It has at least a campaign code issuing unit that issues different and unique campaign codes to at least a part of those who have applied, and a regulatory unit that controls the number of campaign code acquirers who acquire the campaign code. , The regulation unit controls at least one of the access code management unit and the campaign code issuing unit based on the expected number of access code acquirers obtained in advance, and acquires the access code. The feature is that the number of campaign code acquirers who have acquired the campaign code is controlled within a predetermined numerical range.

According to the campaign management system of the present invention, the regulatory unit controls at least one of the access code management unit and the campaign code management unit based on the expected number of access code acquirers obtained in advance. Control the number of campaign code acquirers. Specifically, the regulation department controls the number of access code acquirers who are applicants for participation in the campaign by controlling the access code management department, and controls the campaign code management department to become access code acquirers. Control the number of campaign codes to be issued. Alternatively, the regulatory unit controls at least one of the number of access code acquirers and the number of campaign code issuances by controlling both the access code management unit and the campaign code management unit.

In the above invention, the access code management unit includes at least an access code issuing unit that issues the access code and a display management unit that displays the issued access code on a video display device that is viewed by the access code acquirer. The control unit controls the display management unit and displays the access code based on the access code display time information determined based on the expected number of access code acquirers, thereby displaying the access code. It is preferable to control the number of acquirers.

By doing so, the regulation unit controls the display management unit, and the display time when the access code is displayed on the video display device is controlled. Since the access code is a code required for applying for a campaign, the regulatory department controls the number of campaign code acquirers by controlling the display time of the access code displayed on the video display device.

In the above invention, it is preferable that the display management unit displays the access code on the video display device as image information that can be read by the mobile information terminal of the access code acquirer.

By doing so, the access code is displayed as image information that can be read by the mobile information terminal of the access code acquirer, for example, a QR code (registered trademark) which is a two-dimensional bar code. Those who wish to participate in the campaign acquire this image information from their mobile information terminal and perform application procedures for the campaign.

In the above invention, it is preferable that the campaign code issuing unit includes a campaign code storage unit that stores the campaign code issued by the campaign code issuing unit.

In the campaign management system configured in this way, the campaign code issued by the campaign code issuing unit is sequentially stored in the campaign code storage unit.
In the above invention, the campaign code issuing unit receives a notification that the campaign code received by the campaign code acquirer has been used in exchange for the distributed product or to obtain a privilege at the time of purchasing the product. After that, it is preferable that the notified campaign code is deleted from the campaign code storage unit, or a change is made to add information that makes it impossible to use the campaign code.

In the campaign management system configured in this way, the campaign code once used is deleted from the campaign code storage unit, or information indicating that it cannot be used is added. Therefore, unauthorized use such as reuse of the issued campaign code is prevented.

The campaign management system of the present invention is composed of an access code management unit that issues and manages access codes, a campaign code issuing unit that issues campaign codes, and a regulation unit that controls the number of campaign code acquirers, and the configuration is simple. Yes, there is no need to build a complicated system for campaign management. In addition, since the campaign code issuing department issues the campaign code directly to at least some of the people who applied for the campaign, there is no need for prior registration procedures such as shipping address information by the applicants participating in the campaign. .. In addition, complicated procedures such as associating the destination information of the campaign code registered in advance with the identification information of the broadcast receiving device used when the campaign participation applicant makes an application are not required. Furthermore, since it has a regulatory unit that controls the number of campaign code acquirers who acquire the campaign code based on the expected number of access code acquirers obtained in advance, the number of campaign code acquirers. Can also be controlled within a predetermined numerical range.

It is a whole block diagram which shows one Embodiment of the campaign management system by this invention. It is a figure explaining the flow of the whole processing including the campaign management system by this invention. It is a figure explaining the process flow of the access code management unit of the campaign management system according to this invention. It is a figure explaining the process flow of the campaign code management unit of the campaign management system according to this invention.

The campaign management system 1 according to the embodiment of the present invention will be described with reference to FIGS. 1 to 4. In the present embodiment, the campaign management system 1 according to the present invention is used for product sampling in which a product maker distributes a product sample in order to collect information such as product sales trends and information on the consumer group of the product. The explanation will be given by applying it to the example used in the campaign. In this campaign, the announcement of the campaign is made on a TV broadcast program, and at the same time as the announcement, the information (URL) of the Internet application reception site that accepts the application reception of the campaign is a QR code that can be read by a mobile information terminal. Is displayed in the broadcast program as. Viewers who wish to participate in the campaign can read the QR code on their mobile information terminal, access the application reception site, apply for the campaign, and exchange it for a product sample of the campaign at the store. Get a campaign code.

The campaign management system 1 according to the present embodiment is an access code represented by a QR code (hereinafter, the access code is also simply referred to as a "QR code") including information (URL) of an application reception site on the Internet. It is mainly composed of an access code management unit 2 that issues and manages, and a campaign code management unit 4 that mainly issues and manages campaign codes that can be exchanged for products at stores.

The access code management unit 2 is connected to a broadcasting device 6 in a broadcasting station B that broadcasts a broadcast program (hereinafter, also simply referred to as a "broadcast program") in which a campaign is announced by a dedicated line 3. The broadcasting device 6 is a known broadcasting management device that actually transmits a broadcasting signal including a broadcasting program, and broadcasts a broadcasting program including a QR code according to a display instruction signal from the access code management unit 2. The access code management unit 2 and the broadcasting device 6 may be connected via the Internet line 5 or may be connected via a LAN (not shown).

The video display device 7 is a broadcast receiving device such as a digital broadcast television that receives a broadcast signal from the broadcast device 6 and displays a broadcast program. The mobile information terminal 8 is a mobile information terminal device such as a mobile phone or a tablet operated by a participant A who watches a broadcast program and applies for participation in a campaign announced in the broadcast program. Further, the cash register 9 is a cash register installed in the store C where the campaign code and the product related to the campaign are exchanged, and the information acquisition unit 10 for reading information such as a QR code and a barcode and the Internet line 5 It has a communication unit 11 or the like that communicates with an external network such as. The campaign code management unit 4 is connected to the Internet line 5 and can communicate with the mobile information terminal 8 and the cash register 9 of the store C, respectively.

Hereinafter, each unit constituting the campaign management system 1 will be described.
<Access code management unit>
The access code management unit 2 is mainly composed of an access code issuing unit 21, a display management unit 22, and a regulation unit 23. The access code issuing unit 21 is a part that issues an access code, which is information about the URL of the campaign application receiving site, as a QR code 50 that can be read by the mobile information terminal 8 of the participating applicant A. The access code issued by the access code issuing unit 21 is not limited to the QR code, which is a two-dimensional bar code, and other known graphic codes such as bar codes and character information that can be recognized by the viewer. It may be represented by, or character information may be written and displayed together with the QR code. Further, the QR code 50 may include information other than the URL information of the application reception site.

The display management unit 22 transmits a display instruction signal instructing the transmission of the broadcast signal including the QR code 50 to the broadcasting device 6 of the broadcasting station B, and the video display device in which the participation applicant A watches the QR code 50. It is a part to be displayed on at least a part of the display part of 7. The display management unit 22 transmits the display time information T of the QR code 50 received from the regulation unit 23, which will be described later, together with the image information of the QR code 50 to the broadcasting device 6. Here, the display time information T is information regarding the time for displaying the QR code 50, which is predetermined based on the expected number of participants A who apply for participation in the campaign, and the display of the QR code 50 is displayed. It includes information such as a display start time t1 which is a start time and a display time length t2 which is the length of time when the QR code 50 is displayed. The broadcasting device 6 broadcasts a broadcast program including the received QR code 50 according to the display time information T, so that the QR code 50 is displayed on a part of the display unit of the video display device 7 for a predetermined time.

The regulation unit 23 is a part that transmits the display time information T to the display management unit 22 described above. In the present embodiment, the display time information T is determined based on the number of viewers A who are viewers who acquire the QR code 50 predicted in advance by the campaign manager who manages the campaign. The following explanation will be given after applying.

Generally, if the display time length t2, which is the length of time that the QR code 50 is displayed, is long, the broadcast program on which the campaign is announced and the QR code 50 displayed in the broadcast program are viewed. Since the number of viewers will increase, it is expected that the number of applicants A will increase. On the contrary, if the indicated time length t2 is short, the number of viewers who watch the broadcast program in which the campaign is announced and the QR code 50 displayed in the broadcast program is small, so that the participation applicant A It is expected that the number of will decrease. Further, the audience rating of the broadcast program differs depending on the time zone of the broadcast program, and it is expected that the number of viewers will differ depending on the timing when the QR code 50 is displayed in the program, in other words, the display start time t1. .. For this reason, the campaign manager can issue the number of campaign codes to be issued, that is, the number of products to be distributed, the expected audience rating and the expected number of viewers during the broadcast program time zone, and the number of applicants for similar campaigns in the past. The display time information T will be determined in consideration of such information and the like.

In addition, the regulation department 23 provides information such as the number of planned issuance of campaign codes, the expected audience rating and the expected number of viewers of broadcast programs, and the number of applicants for similar campaigns in the past, by the campaign manager and required data. It may have a function of acquiring from the stored database and calculating the display time information T. If the regulation unit 23 has such a function, it can be expected that a more appropriate display time information T can be determined based on various information.

The display time information T in this embodiment is the access code display time information within the scope of the claims. Further, the viewer who has acquired the QR code 50 and the applicant A for participation are regarded as the access code acquirers within the scope of the claims. Further, the access code management unit 2 is the access code management unit in the claims, and the regulation unit 23 is the regulation unit in the claims.
<Campaign code management unit>
The campaign code management unit 4 is mainly composed of a campaign code issuing unit 41, a campaign code storage unit 42, and a participation reception unit 43. The participation reception unit 43 is a part for displaying the application reception screen for receiving the input of necessary information from the participation applicant A on the mobile information terminal 8 of the participation applicant A on the campaign application reception site and acquiring the necessary information. , This is the part that accepts participation applications from participation applicant A.

In this embodiment, the participation reception unit 43 applies to an example of accepting all the participation applicants A who have applied for participation. For example, the participation reception unit 43 makes a broadcast program to the participation applicant A. It may have a function of requesting the input of a keyword or the like broadcast together with the QR code 50 and accepting the participation application of the participation applicant A who has input an appropriate keyword. In addition, the participation reception unit 43 has a function of accepting participation applications for the first-come-first-served number of people predetermined by the campaign manager, or has a lottery function of arbitrarily selecting a predetermined number of participation applicants A by lottery and accepting participation applications. You may do it. Furthermore, the participation applicant who broadcasts the QR code 50 on a plurality of broadcast programs and also broadcasts additional information such as keywords different for each program, and the participation reception unit 43 correctly inputs all the additional information. Only A may have a function of accepting participation applications. If the participation reception unit 43 has such a function, it is possible to control the number of participation applicants A who are accepted for participation in the campaign. In addition, information such as opinions about products that can be redeemed by the campaign code and impressions of broadcast programs, attribute information of participant A such as the email address of participant A, and other information required by the campaign organizer are provided to participant A. It may have a function to input the information and acquire the information. Furthermore, it may have a function of acquiring identification information such as the MAC address of the mobile information terminal 8 of the participant A.

The campaign code issuing unit 41 issues a unique campaign code, in other words, a unique campaign code for each participant A, to the participating applicant A who has received the participation application by the participation reception unit 43 described above. Is. Specifically, the campaign code issuing unit 41 issues a unique campaign code 60 for each participant A, which is a combination of letters and numbers, to the participation applicant A, and the mobile information terminal 8 of the participation applicant A. The issued campaign code 60 is displayed on the display screen. The campaign code 60 may be represented by a graphic such as a QR code or a bar code in which the cash register 9 can be read, and the QR code or the like may be a character that can be read by the participant A. And information consisting of a combination of numbers may be written together. Further, a code created by another known method may be used.

The campaign code storage unit 42 is a portion that stores the campaign code 60 issued by the campaign code issuing unit 41. The campaign code issuing unit 41 may have a function of referring to the campaign code storage unit 42 before issuing the campaign code 60 and preventing the issuance of duplicate campaign codes 60. Further, the campaign code storage unit 42 has a function of associating and storing the campaign code 60 issued by the campaign code issuing unit 41 and the information acquired by the participation reception unit 43 from the participation applicant A at the time of accepting the participation application. You may. If the campaign code storage unit 42 has such a function, the information stored in the campaign code storage unit 42 can be used to analyze product consumers and evaluate broadcast programs that have announced the campaign. It becomes possible to do.

The campaign code issuing unit 41 has an inquiry receiving function for receiving inquiries from the cash register 9 of the store C in which the campaign code 60 is presented, and further, exchange information for receiving a notification that the campaign code has been exchanged for a product. It also has a receiving function. Specifically, when the campaign code 60 is notified from the cash register 9 of the store C that has acquired the campaign code 60, the campaign code issuing unit 41 refers to the campaign code storage unit 42 and is notified of the campaign code. It is confirmed whether 60 is stored in the campaign code storage unit 42, and it is determined whether the notified campaign code is appropriate. Then, the campaign code issuing unit 41 notifies the cash register 9 of the result. Further, when the campaign code issuing unit 41 receives a notification from the cash register 9 of the store C that the campaign code 60 has been exchanged for a product, the campaign code issuing unit 41 transfers the notified campaign code 60 from the campaign code storage unit 42. Performs processing such as deleting or adding a flag that disables it. When the campaign code issuing unit 41 has such a function, it is possible to effectively prevent unauthorized use such as redemption of a product by an illegal campaign code or reuse of the campaign code 60 to redeem a product. The campaign code management unit 4 in the present embodiment is a campaign code issuing unit within the scope of claims.

In this embodiment, the example in which the campaign code issuing unit 41 has an inquiry receiving function from the cash register 9 and an exchange information receiving function will be described, but the campaign code issuing unit 41 has those functions. It may not be configured.

The access code management unit 2 and the campaign code management unit 4 are known computers and server devices, and are installed with each part of the hardware constituting the computer or server device such as the CPU, memory, and interface in the computer or server device. Each of the above parts is realized by the cooperation of the programs being implemented. The access code management unit 2 and the campaign code management unit 4 may be composed of unique hardware having functions corresponding to the above-mentioned parts. Further, each part of the access code management unit 2 and the campaign code management unit 4 may be realized by an independent computer or the like, and the access code management unit 2 and the campaign code management unit 4 may be realized by one computer or the like. It does not matter if it is a computer.
<Explanation of campaign management procedure>
Next, the operation of the campaign management system 1 having the above configuration will be described mainly with reference to FIG. 2 according to an actual procedure.

First, the regulation unit 23 of the access code management unit 2 transmits the display time information T acquired from the campaign manager to the display management unit 22 (S10). The display time information T includes time information such as a display start time t1 of the QR code 50 and a display time length t2.

The display management unit 22 that has received the display time information T in S10 performs the necessary processing, and then, together with the QR code 50 issued by the access code issuing unit 21, transmits the received display time information T to the broadcasting device of the broadcasting station B. It is transmitted to 6 (S11). The broadcasting device 6 broadcasts a broadcast program including the QR code 50, and displays the QR code 50 on a part of the display screen of the video display device 7 to be viewed by the participant A according to the received display time information T (S12). .. The QR code 50 may be broadcast as video information of a broadcast program and displayed on the display screen of the video display device 7, or may be displayed on the display screen of the video display device 7 through data communication of digital broadcasting or the like. good.

When the QR code 50 is displayed on the video display device 7 in S12, the participant A carries the displayed QR code 50 by a known information acquisition function such as a camera function of his / her own mobile information terminal 8. The information terminal 8 is made to acquire (S13). When the mobile information terminal 8 acquires the QR code 50, it accesses the campaign application reception site and displays the application reception screen on the display screen. In addition, the participation applicant A acquires the character information displayed on the video display device 7 together with the QR code 50, and inputs the acquired information to other information terminals such as a computer connected to the Internet line for the campaign. You may access the application reception site of.

Participation applicant A inputs necessary information according to the application reception screen and applies for participation in the campaign (S20). The application reception site described above does not require input of information of the participation applicant A, and may perform a process of accepting the participation application only by the participation applicant A accessing the participation application site. When an application for participation in the campaign is made in S20, the campaign code issuing unit 41 of the campaign code management unit 4 issues the campaign code 60 (S21). The issued campaign code 60 is displayed on the display screen of the mobile information terminal 8.

When the campaign code 60 is issued in S21 and displayed on the mobile information terminal 8, the participant A stores the campaign code 60 in the mobile information terminal 8 by a known storage function of the mobile information terminal 8. Participant applicant A may print the campaign code 60 by using the printing function of the mobile information terminal 8 or the printing function of a computer connected to the Internet, or the campaign code 60 may be printed by another known method. You may memorize it. In addition, the displayed character information or the like may be written down and recorded.

Participant applicant A visits store C in order to exchange the acquired campaign code 60 for a product, presents the campaign code 60 stored in the mobile information terminal 8, and registers the campaign in the cash register 9 of store C. The code 60 is acquired (S22). Specifically, a store clerk or the like operating the cash register 9 reads the campaign code 60 using an information acquisition unit 10 such as a barcode reader, or uses the presented campaign code 60 as the numeric keypad of the cash register 9. The cash register 9 is made to acquire the campaign code 60 by inputting using it. The cash register 9 that has acquired the campaign code 60 makes an inquiry to the campaign code management unit 4 via the communication unit 11 to see if the acquired campaign code 60 can be exchanged for a product (S30). When the cash register 9 of the store C acquires the campaign code 60, the clerk of the store C who operates the cash register 9 operates the information acquisition unit 10 and the like, and the mobile information terminal 8 of the participant A. It is also possible to acquire the unique information such as the MAC address of the participant and the information of the IC card possessed by the participant A.

The campaign code issuing unit 41 of the campaign code management unit 4 inquired in S30 refers to the campaign code storage unit 42, confirms whether the inquired campaign code 60 can be exchanged for a product, and confirms that the inquired campaign code 60 can be exchanged for a product. The result is transmitted to the cache register 9 (S31). When the cash register 9 receives a notification in S31 that it can be exchanged for a product, the cash register 9 displays that fact and performs a process of delivering the predetermined product to the applicant A (S32). When the notification in S31 that the product cannot be exchanged is received, the cash register 9 displays that the product cannot be exchanged.

Hereinafter, the operations of the access code management unit 2 and the campaign code management unit 4 will be described mainly with reference to FIGS. 3 and 4.
<Explanation of the operation of access code management unit 2>
The regulation unit 23 of the access code management unit 2 acquires the display time information T predetermined by the campaign manager (S100).

The regulation unit 23 transmits the display time information T acquired in S100 to the display management unit 22 (S110). When the display time information T is transmitted to the display management unit 22 in S110, the access code issuing unit 21 converts the information regarding the URL of the campaign application reception site into the QR code 50 (S120). The QR code 50 may be converted in advance by the access code issuing unit 21 or other parts.

The display management unit 22 performs necessary processing on the received display time information T and the QR code 50, and then transmits the received display time information T and the QR code 50 to the broadcasting device 6 as a display instruction signal (S130). The broadcasting device 6 that has received the information from the display management unit 22 broadcasts the broadcast program according to the display time information T, and displays the QR code 50 on the video display device 7.
<Explanation of the operation of campaign code management unit 4>
When there is a participation application from the participation applicant A, the participation reception unit 43 displays the application reception screen on the mobile information terminal 8 of the participation applicant A, acquires the necessary information from the participation applicant A, and obtains the necessary information from the participation applicant A. Accepts applications for participation in the campaign (S200). When the participation reception unit 43 accepts the participation application in S200, the campaign code issuing unit 41 issues a campaign code 60 unique to the participation applicant A whose participation application has been accepted (S210).

When the campaign code 60 is issued in S210, the campaign code storage unit 42 stores the issued campaign code 60 (S220). At this time, the campaign code storage unit 42 may store the information regarding the participation applicant A acquired by the participation reception unit 43 in S200 in association with the information.

When the participation applicant A visits the store C to exchange the acquired campaign code 60 for the product and causes the cash register 9 of the store C to acquire the campaign code 60, the cash register 9 causes the campaign code management unit 4 to acquire the campaign code 60. Make an inquiry about the acquired campaign code 60. When the campaign code issuing unit 41 receives an inquiry from the cash register 9, it accepts the inquiry (S230), and refers to the campaign code storage unit 42 to determine whether the inquired campaign code 60 can be used. Do (S240).

When it is determined in the determination by S240 that the inquired campaign code 60 can be used, the campaign code issuing unit 41 exchanges the inquired cash register 9 for the product. Notify that it is possible (S250). The campaign code issuing unit 41 receives a notification that the campaign code 60 has been exchanged for a product from the cash register 9 that has notified that the product can be exchanged for the product after the notification of S250. A process of deleting the 60 from the campaign code storage unit 42 or adding information indicating that the campaign code 60 cannot be used is performed (S260).

If it is determined that the campaign code 60 cannot be used as a result of the determination by S240, the campaign code issuing unit 41 may exchange the campaign code 60 for a product for the cash register 9 that has received the inquiry. Notify that it cannot be done (S270).

According to the campaign management system 1 having the above configuration, the system is composed of the access code management unit 2 and the campaign code management unit 4, and the configuration is simple and it is not necessary to construct a complicated system. .. In addition, since the campaign code issuing unit 41 issues the campaign code 60 directly to the participation applicant A, when the participation applicant A performs the advance registration procedure such as the destination information and the participation applicant A performs the application procedure. It is not necessary to create special broadcast content for identifying the operated video display device 7, and it is possible to provide a system with less burden on the campaign manager and the broadcast content creator of the broadcast program. In addition, since the pre-registration procedure such as the destination information of the campaign code by the participation applicant A is not required, it can be expected that the number of viewers who do not participate in the campaign due to the trouble of pre-registration can be reduced. Further, it is not necessary to construct a system for associating the identification information that identifies the video display device 7 to be viewed by the participation applicant A with the destination information of the campaign code of the participation applicant A. Furthermore, since the campaign code issuing unit 41 issues a unique campaign code 60 for each participant A, for example, the e-mail address of the participation applicant A obtained when the participation reception unit 43 accepts the participation application, etc. Attribute information, unique information of the mobile terminal 8 acquired by the cash register 9 of the store C to which the campaign code 60 is presented, information such as the IC card of the participant applicant A, and participants acquired by other means. It becomes easy to associate the information about A with the campaign code 60. Therefore, it becomes easy to construct a more detailed information database of participant A or the like by using the campaign code 60.

Further, the campaign management system 1 has a regulation unit 23 that controls the number of participation applicants A who actually apply for participation in the campaign based on the expected number of access code acquirers who acquire the QR code 50. Therefore, it is possible to control the number of participation applicants A within a predetermined range adapted to, for example, the planned number of products to be distributed. For this reason, it is possible to prevent problems such as the number of applications for participation in the campaign being larger than expected and the number of products to be distributed being insufficient, or the number of applications for participation in the campaign being small and the number of products to be distributed being surplus. Is possible.
Further, the access code management unit 2 has a display management unit 22 that controls the display of the QR code 50 on the video display device 7, and the display management unit 22 follows the display time information T from the regulation unit 23. Controls the display of the QR code 50 on the video display device 7. Therefore, by controlling the display of the QR code 50 based on the display time information T, the number of viewers who watch through the broadcast program, that is, the number of viewers who can actually obtain the QR code 50 is adjusted, and the campaign It is possible to control the number of applicants A for participation in. In addition, since the display time information T can be determined in advance based on information such as the expected number of viewers of the broadcast program and the number of applicants for participation in similar campaigns conducted in the past, the number of applicants A can be predicted. It can be expected to increase the possibility and control the number of applicants A more accurately.

Further, since the access code issuing unit 21 issues information such as the URL of the application receiving site that accepts the application for the campaign as the QR code 50 that can be read by the mobile information terminal 8, the participant A participates in the displayed QR. It is possible to access the application reception site with a simple operation of reading the code 50 with its own mobile information terminal 8. Therefore, it can be expected that the burden on the participation applicant A will be reduced and more viewers will apply for the campaign.

Further, since the campaign code storage unit 42 that stores the issued campaign code 60 is provided, it is possible to effectively prevent the issuance of duplicate campaign codes 60.
Further, when the campaign code issuing unit 41 receives a notification that the issued campaign code 60 has actually been exchanged for a product, the campaign code issuing unit 41 may delete or use the notified campaign code 60 from the campaign code storage unit 42. It has a function to add a symbol indicating that it cannot be done. Therefore, it is possible to prevent unauthorized reuse of the issued campaign code 60.

The technical scope of the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the spirit of the present invention.
For example, in the above embodiment, the campaign code issuing unit 41 applies to an example in which the participation reception unit 43 issues a campaign code to all the participation applicants A who have accepted the application, but the campaign code issuance has been described. The unit 41 may further have, for example, a lottery function, perform a lottery, and issue a campaign code to a part of the participation applicant A. Further, the campaign code issuing unit 41 may have a function such as a game and issue a campaign code to the participation applicant A who has won the game. If the lottery function and the game function are provided in this way, it becomes possible to carry out a campaign with increased gambling, and it can be expected that more viewers will apply for participation. Further, if the lottery function and the game function are controlled by the signal from the regulation unit 23 and the number of campaign codes actually issued is controlled, the number of campaign code recipients is controlled by the lottery function and the game function. Is also possible.
Furthermore, the campaign code issuing unit 41 may have a function of issuing a plurality of types of campaign codes. For example, the campaign code issuing unit 41 randomly or according to a predetermined rule, issues a winning code that can be exchanged for a product and a has record that cannot be exchanged for a product, or exchanges at a store. You may issue multiple types of campaign codes with different products. In such a case, when the information acquisition unit 10 of the cash register 9 of the store C acquires the campaign code 60 presented by the participant A, the cash register 9 determines the campaign code for the type of the acquired campaign code. The issuing unit 41 may be inquired, and the campaign code issuing unit 41 that has received the inquiry may have a function of notifying the type of the notified campaign code. If the campaign code issuing unit 41 has such a function, it will be possible to carry out a gambling campaign, and the participation applicant A who has acquired the campaign code will actually carry out the exchange procedure at the store. It is expected that more applicants A will visit the store because it is not possible to know what kind of campaign code the acquired campaign code is without the above.

In the above embodiment, the campaign code is acquired by the cash register 9 of the store and exchanged for a product or the like. For example, the campaign code acquirer installs the acquired campaign code in the store. By inputting to the multi-copy machine or other information input terminal device, it is possible to download and purchase limited products and premier products, and to obtain coupons that can be used for product discounts, etc. Further, in the above embodiment, the campaign management system 1 according to the present invention has been applied to an example in which the campaign code can be exchanged for a product, and the campaign management system 1 has been described. For example, the campaign code may be used for a campaign of a service that allows a free service to be received. In addition, the campaign management system 1 is used to manage campaigns so that by presenting the campaign code, you can receive discounts when purchasing products, and purchase benefits such as receiving additional products and services for free. May be used.

1 Campaign management system 2 Access code management unit 3 Dedicated line 4 Campaign code management unit 5 Internet line 6 Broadcasting device 7 Video display device 8 Mobile information terminal 9 Cache register 10 Information acquisition unit 11 Communication unit 21 Access code issuing unit 22 Display management unit 23 Regulatory Department 41 Campaign Code Issuing Department 42 Campaign Code Storage Department 43 Participation Reception Department 50 QR Code 60 Campaign Code A Participating Applicant B Broadcasting Station C Store T Display Time Information t1 Display Start Time t2 Display Time Length

Claims (5)

It is a campaign management system that manages campaigns using campaign codes that can be used to redeem distributed products and obtain benefits when purchasing products.
The Access Code Management Department, which issues and manages the access code required when a person who wishes to participate in the campaign applies for participation in the campaign,
A campaign code issuing unit that issues different and unique campaign codes to at least a part of the access code acquirers who have acquired the access code and who have applied for the campaign.
A regulatory department that controls the number of campaign code acquirers who acquire the campaign code,
A cash register having an information acquisition unit that individually acquires the campaign code acquired by the campaign code acquirer and information about the campaign code acquirer stored in a portion different from the campaign code.
Have at least
The regulation unit controls at least one of the access code management unit and the campaign code issuing unit based on the expected number of access code acquirers obtained in advance, and acquires the access code. The number of campaign code acquirers who have acquired the campaign code is controlled within a predetermined numerical range.
The cash register is a campaign management system characterized in that the campaign code acquired by the information acquisition unit is associated with information about the campaign code acquirer. The access code management unit
The access code issuing department that issues the access code and
It has at least a display management unit that displays the issued access code on the video display device to be viewed by the access code acquirer.
The regulatory unit controls the display management unit and displays the access code based on the access code display time information determined based on the expected number of access code acquirers, thereby displaying the access code of the access code acquirer. The campaign management system according to claim 1, wherein the number is controlled. The campaign management system according to claim 2, wherein the display management unit displays the access code on the video display device as image information that can be read by the mobile information terminal of the access code acquirer. The campaign code issuing department
The campaign management system according to any one of claims 1 to 3, further comprising a campaign code storage unit that stores a campaign code issued by the campaign code issuing unit. The campaign code issuing unit has received a notification from the cash register that the campaign code received by the campaign code acquirer has been used in exchange for the distributed product or to obtain a privilege at the time of purchasing the product. The campaign management system according to claim 4, wherein the campaign code related to the notification is later deleted from the campaign code storage unit, or a change is made to add information that makes it impossible to use the campaign code.

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