JP7121666B2 - Store-visit promotion method, store-visit promotion application program, and store-visit promotion system - Google Patents

Description

Application of Article 30, Paragraph 2 of the Patent Act a) Posting address: https://play. google. com/store/apps/details? id=jp. comps. liberty5&hl=ja Posting date: January 18, 2018 b) Posting address: https://itunes. apple. com/jp/app/id1335048338 Posting date: January 19, 2018 c) Posting address: https://play. google. com/store/apps/details? id=jp. comps. playgo&hl=en Posting date: October 1, 2018 d) Posting address: https://itunes. apple. com/jp/app/id1437766185 Date of publication: October 1, 2018

The present invention is a store visit promotion method that promotes store users to actually visit the store by providing store users with information (hereinafter referred to as "store information") related to products or services in the store (hereinafter referred to as "store information"), etc. The present invention relates to an application program for promoting store visits and a system for promoting store visits.

Each store that provides products and services provides customers with services such as point cards, coupons, and membership applications (application programs) in order to acquire and retain new customers and expand sales through store visits. In particular, membership applications are used as a platform to provide a wide variety of services such as magazines, coupons, point cards, etc., in addition to transmitting store information. Membership apps and systems that use them do not require special physical media other than the customer's mobile terminal, so they are used as flexible service deployment tools.
A method and system for providing store information to customers are described in, for example, Patent Document 1 below, and a method for sales promotion, etc., is described in Patent Document 2 below.

Japanese Patent Application Laid-Open No. 2001-351013 JP-A-2003-77067

Membership applications and systems that use them have the following aspects because they are capable of developing a wide variety of services. i.e.
b) While it is possible to develop various services, services tend to be complicated, and in many cases customers cannot master how to use the app.
b) In the so-called portal type application where multiple stores provide information in one application, store information about stores other than the one desired by the customer is also displayed, so many operations are required to obtain the information of the desired store. is required, which is cumbersome for the customer.
c) There are cases where store notifications (push notifications) are frequently received even when the app is not running, but customers who do not know how to change the settings to turn off such notifications may lead to the removal of
d) If all store information, etc. of the desired store is displayed on the screen of a mobile terminal using an app, the acquisition of information can be completed without visiting the store, so it is difficult to encourage customers to visit the store. .
e) Accumulating points and receiving services In order to use point services, financial conditions such as purchases are often imposed, but this does not necessarily encourage store visits.
F) Membership registration is required to use the app services, but it is common to require the input of personal information for registration. As a result, even if the app is installed, there are many cases where customers do not use the app because the registration process takes time and they avoid entering personal information.

The system described in Patent Document 1 above also provides store information such as products using a portable terminal, but it is difficult to say that consideration is given to the above problems such as b) and d). .
Community-based supermarkets are used by men and women of all ages. In order to provide a wide range of services to a wide range of users, including the elderly who are reluctant to use mobile devices and apps, and to encourage them to visit stores, it is desirable to resolve each of the above issues. be

The system described in Patent Document 2 mentioned above is intended to encourage customers to visit stores and purchase products. This is to inform the customer of the special benefits for the next visit. Since it is not intended to present store information regarding products and the like to customers using portable terminals, it is difficult to expect the effect of providing information.

In view of the above problems, the claimed invention enables a wide range of users, including the elderly, to easily obtain store information, etc. To provide a store visit promotion method and the like for effectively promoting store visits.

The store visit promotion method according to the invention provides store users (customers) with store information (information related to the products or services of the store as described above) through portable terminals so as to encourage store users (customers) to actually visit the store. a method for
・ A mobile terminal registered on the server for each store (divided by store) as a mobile terminal of a store user enters the store, and that (the mobile terminal enters the store) When detected by the server, the server transmits and displays store information of only the store to the portable terminal.
In order to detect that a registered portable terminal has entered the store, it is possible to use a beacon as described later. It is also possible to adopt a method such that the device reads the ID of each terminal and transmits it to the server.

In the store visit promotion method, the store user enters the store with the portable terminal registered in the server (and after turning on the terminal and starting the corresponding application program). Then, the shop information of the shop can be received and the information can be viewed on the screen of the portable terminal. Since only the store information of the entered store is displayed on the screen of the terminal and the information of other stores is not displayed, the information of the store can be immediately obtained without troublesome operations. If the shop information of the shop can be viewed in the shop where the user has entered, the shop user can quickly obtain bargain information, etc., of goods, etc., without walking around looking at the whole shop. On the store side, it becomes possible to omit detailed bargain displays and catchphrases at each place such as the product sales floor.
In addition, since store users can know such store information on a portable terminal only after coming to the store, the above method has the effect of encouraging store users to actually come to the store. .

Regarding the above-mentioned method of promoting store visits,
・ When it is detected that the portable terminal has entered the store, the server displays the store information of the store and a visit button for the store user to enter that they have come to the store. The current value of store visit points that are added according to the number of inputs (the number of points at that time), and the information on the benefits that the store user can obtain when the store visit points exceed a certain amount are attached to the portable terminal. send and display
・Furthermore, when the above server receives that the store visit button has been entered, it adds store visit points for each store user (in other words, for each mobile terminal) on the condition that it is the first input of the day. It is preferable to store and transmit the current value of the point to the portable terminal for display.

By doing so, it is expected that a store user who enters the store will want to see the store information and press the visit button. A store visit button is displayed, and when the button is pressed (input), store visit points are added accordingly, and information on benefits that can be obtained when the points reach a certain level or more is displayed on the mobile terminal. This is because it is displayed on the screen.
Then, when the store user actually presses the store visit point, the server adds the store visit point for each store user and displays it on the portable terminal on the condition that it is the first input of the day. In that case, since it becomes easier to receive benefits than before pressing the store visit button, the store user will want to receive additional store visit points. However, store visit points are added only when the same store user enters the store for the first time on that day, and many store visit points cannot be added in a single day. Users are more likely to visit the store on or after the next day. As a result, the above method further encourages store users to actually come to the store.

In the above method, in particular:
・ A beacon that transmits the store ID number to a mobile terminal is installed in the above store,
・ A mobile terminal registered in the server as a mobile terminal of a store user approaches the beacon and receives the store ID number from it, and the mobile terminal notifies that it has received the store ID number. It is further preferable that the server detects that the portable terminal has entered the store by transmitting the information to the server and receiving the information from the server.

In the above case, neither the store user nor the store clerk or the like needs any special operation in order to display the store information of the store on the portable terminal of the store user who has visited the store. In other words, even if the store user does not perform any troublesome operations, just by coming to the store with the portable terminal turned on, the store visit will be detected and the store information will be displayed on the portable terminal. .

again,
- It is preferable that the store user's registration as a portable terminal in the server be performed by the user ID number transmitted by the server and received by the portable terminal, not by inputting personal information.
That is, the store user is specified by the user ID number transmitted from the server to each store user's portable terminal without requesting the input of the store user's name, address, and the like.
This saves time and effort for the registration process, and is welcomed by store users who have psychological resistance to inputting personal information. As a result, it is expected that many store users will see store information on their mobile terminals and will visit the store more frequently.

especially,
- It is preferable that the above-mentioned benefits that can be obtained by store users when the number of store visit points exceeds a certain level can be received as prizes, and that the server transmits the prizes that can be received to the portable terminal and displays them.
It is extremely effective to encourage store users to visit the store by allowing them to receive prizes according to the number of store visit points. Moreover, if the prizes that can be received are displayed on the screen of the portable terminal, it is expected that the store users will want to quickly increase the store visit points and will visit the store more frequently.

A store visit promotion application program according to the invention displays store information on a store user's portable terminal in order to encourage the store user to actually come to the store,
・ A mobile terminal is registered on the server for each store with a user ID number that identifies the store user and a store ID number that identifies the store that person uses,
・ When the terminal receives the store ID number from the beacon installed in the store, it transmits the store ID number and the user ID number to the server, and both ID numbers match those registered in the server. The store information of the store transmitted by the server is received and displayed on the portable terminal.
According to such an application program, it is possible to implement the above-described method of promoting store visits by using the mobile terminal in which it is installed and the above-described beacon and server. Since only the shop information of the shop actually visited is displayed on the portable terminal, both the program itself and the service provided by it are simple and easy to use. In addition, it is possible to provide shop users with easy-to-see shop information and the like in a simple manner, and encourage shop users with portable terminals to visit the shop.

The above application program further:
・ When the store ID number is received from the beacon and the store information of the store is displayed on the portable terminal as described above, the store user inputs (presses) the store visit button and the store visit button. The current value of store visit points that are added according to the number of button inputs and the information on the benefits that the store user can obtain when the store visit points exceed a certain level are received from the server and sent to the portable terminal. It is good to display together.
According to such an application program, the above-described method is realized by displaying store information, a store visit button, and privilege information obtained by inputting the button on the portable terminal of a store user who enters the store. Then, the store user wants to press the same button, and promotes the person to visit the store.

Also, for the above application program,
・ When the store user presses the store visit button, it is transmitted to the server, and the number of store visit points that the server adds according to the number of inputs of the store visit button is received from the server, and the portable type It is more preferable to display it on the terminal.
In this way, when the store user actually presses the store visit button, the server displays the resulting store visit points on the store user's portable terminal. Depending on the input conditions, the server will add store visit points, and the result will be displayed on the portable terminal.

The store visit promotion system for implementing the above store store promotion method includes:
・ A beacon that is installed in the store and transmits the store ID number to the portable terminal of the store user;
- Having an application program for transmitting the store ID number received from the beacon and the user ID number of the user to the server, and for receiving and displaying store information of the store related to the store ID number transmitted from the server a mobile device;
・ Upon receiving the store ID number and user ID number sent from the portable terminal and confirming that both have been registered (registered on the server), the store ID is sent to the portable terminal. and a server for transmitting and displaying store information of the store associated with the number.
According to such a system, when a shop user visits the shop, the shop information of the shop can be displayed on his/her portable terminal to obtain convenience in using the shop. In addition to this point, since the store information can be obtained only after coming to the store, the user is encouraged to visit the store.

According to the store visit promotion method, store visit promotion application program, and store visit promotion system according to the invention, when a store user visits a corresponding store, information (store information) about products and services only for that store is transmitted to the user's mobile phone. displayed on the terminal screen. Therefore, store users can quickly and easily obtain bargain information, etc., at the store without having to perform troublesome operations on mobile terminals, which is favorable for providing services to a wide range of users regardless of age or gender. . In addition, since the store users can know the store information of the store only after actually coming to the store, they are encouraged to actually come to the store, and as a result, many users are encouraged to visit the store.
In particular, in addition to such store information, etc., information on the store visit button that the store user inputs when visiting the store, information on the store visit points that are added according to the input, and information on benefits that can be obtained according to the store visit points, etc. If it is displayed, it is possible to further encourage store users to visit the store.
Furthermore, if a beacon is installed in the store, and a portable terminal approaches the beacon and receives the store ID number from the beacon, the visit to the store can be detected. It is more preferable because it does not require any manipulation.
Further, in order to register the store user's portable terminal in the server, it is preferable that the input of personal information is not required, since it is likely to be adopted by many store users.

1 is a conceptual diagram showing equipment used in one form of the invention and the transmission and reception of information therebetween; FIG. FIG. 4 is a conceptual diagram showing how content is displayed on a portable terminal inside or outside a store; FIG. 4 is a conceptual diagram showing a screen display of a mobile terminal in a store or the like; Each of FIGS. 4(a) to 4(e) shows a specific example of the screen display of the mobile terminal in the store. 5(a) and 5(b) show another specific example of the screen display of the portable terminal in the store. 6(a) and 6(b) show still another specific example of the screen display of the portable terminal in the store.

One form of store visit promotion service according to the invention is shown in FIGS. 1 to 4. FIG. This service is implemented by installing an application (application program) on the portable terminal of the customer (store user) and using it.

The main features of the service are: 1) Only when the customer visits the store, one or more pieces of in-store content information related to that store are displayed on the customer's portable terminal, and 2) a visit button along with the content information. is set up and displayed on the customer's portable terminal, and by pressing it (however, this button can only be pressed once a day), the customer can earn points and store them in the server; 3) a certain number of points Customers who have accumulated will be able to exchange them for prizes at each store.

A system including the following equipment shown in Fig. 1 is used to implement the store visit promotion service.
a) Beacon A beacon is a device equipped with a short-range wireless communication function that utilizes Bluetooth Low Energy (BLE) technology. The standard conforms to the communication contents of ibeacon.
A beacon terminal transmits preset unique ID information (store ID number) called an "advertisement packet." The ID information consists of three types of identifiers: proximityUUID/major/minor.
"ibeacon" is a registered trademark of Apple Inc. (Apple Inc.), and "Bluetooth" is a registered trademark of the Bluetooth Special Interest Group (Bluetooth S.I.G. Inc.).
b) Server The server performs mobile terminal authentication, beacon confirmation, content distribution, and gift exchange processing.
c) mobile devices (smart phones owned by customers);
The OS is Android or iOS terminal. Must have Bluetooth function.
An application for promoting store visits is downloaded from a predetermined website, installed, and used on a portable terminal. The application transmits and receives data to and from the beacon and the server, and when the mobile terminal enters the store where the beacon is installed, it receives information from the server and displays it on the screen of the mobile terminal. . User registration is performed using a user ID number sent by the server, and input of personal information is not required.

To know if a mobile device is outside the store or has entered the store, the above beacon is used as follows.
One or more beacons are installed in each store. Based on the ID information received from the beacon, the mobile terminal application downloads and displays information related to the relevant store (store information content, point and prize information) from the server. FIG. 1 also shows the exchange of information at that time.
When the portable terminal enters another store, the ID information (store ID number) will be different, so the above information to be displayed will be changed.

FIG. 2 shows a display state of contents on a portable terminal of a customer when the portable terminal of the customer enters the store.
1) When the customer is outside the store, nothing is displayed on the screen of the portable terminal, or it is just a standby screen (left part of Fig. 2).
2) When a customer enters the store with a portable terminal (that is, approaches the beacon of the store), store information (contents limited to the store), etc., is displayed on the screen of the portable terminal through the above-mentioned information transfer (see Fig. 1). displayed (central part of FIG. 2).
3) After that, when the customer goes out of the store (moves away from the beacon), the screen of the portable terminal either remains blank or simply becomes a standby screen (right part of Fig. 2).

FIG. 3 shows the switching between the screen (standby screen) at the point in time 1) or 3) and the screen at the point in time 2) on the portable terminal.
When you enter the store (2) above), as shown in Fig. 3 (the right side of the arrow), enter the store information (content limited to the store) and the fact that you have visited the store. If you scroll down, you will be able to see all of the store visit buttons and the information on the prizes (gift exchange content) that customers can receive when the number of visits exceeds a certain number.

4(a) to 4(e) show screen display examples of the portable terminal in the store. FIG. 4(a) shows a standby screen, and (b) to (e) are screens when entering a store (“ABCDE store” in the illustrated example), and in-store exclusive information is displayed. .
If the customer has not yet pressed the store visit button for that day's store visit, a notice prompting the customer to press the store store button is displayed as shown in FIG. 4(b). When the store button is pressed, it means that the in-store limited information has been viewed on the portable terminal, so here this button is referred to as the "I saw it" button (see FIG. 4(d)).
FIG. 4(c) is an example of displaying information on each sales floor in the store as one of the in-store limited information. Bargain information and the like for each sales floor are displayed on the screen.
When the above store visit button ("I saw it" button) is pressed, the server adds store visit points on the condition that it is done only once a day. Here, the store visit points are called "hearts", and the screen in FIG. 4(d) shows that 4 hearts are currently accumulated and that if 15 hearts are accumulated, they can be exchanged for a prize.
When the screen is further scrolled, information about the prize is displayed as shown in FIG. 4(e). In this example, it is displayed that when 15 hearts are accumulated, the displayed prize can be received at the service counter.

The above visit points (hearts) can be obtained by pressing the visit button at each store once a day. The upper limit of points and the number of points used for exchange can be set for each store. For example, as shown in FIG. 5(a), at a pastry shop, 5 points (5 hearts) are given as a gift of a cupcake, or at a coffee shop, as shown in FIG. It is also good to present a cup of coffee as a prize.
In addition, in a plurality of stores or sales floors of large-scale stores, etc., the above-mentioned store visit points (hearts) can be used as cooperative points. In that case, it is possible to select the method of accumulating points from the following types i) or ii). That is, it is possible to select either i) to accumulate points by visiting each store, or ii) to accumulate points by visiting only one of the stores.

It is also possible to display a QR code (or bar code) for various purposes on the screen of the portable terminal in the store, as shown in FIG. is a registered trademark of DENSO WAVE INCORPORATED). Also, as in (b), a button (URL) linked to a home page or the like can be displayed. In addition, it is also possible to display a moving image on the screen, or to display a My Page including a member ID (user ID number) and the like.

In-store limited content and prize exchange content can be freely registered from the management screen (WEB page) prepared for each store. In addition, information such as the number of customers who visited the store, the number of inputs to the store button, and the history of gift exchange can be viewed.

The store visit promotion service described above has the following advantages.
- Since store information (one or more pieces of in-store limited information limited to the store currently visited) is displayed only when visiting the store, it is possible to encourage customers to visit the store.
・ It is easy to use because the content of the service is simple.
・By adding a visit button, customers can view store information as well, so information can be delivered effectively to customers.
・ Because it includes a gift exchange service that customers can use continuously, it has the effect of encouraging repeat visits.
・Since membership registration is not performed using personal information, the procedure is simple and customers will not shy away from it.

The store visit promotion service described above can also be utilized in the following manner. i.e.
・ A single app can be used for multiple stores. By transmitting different ID information (store ID numbers) from the beacons provided in each store, it is possible to display the contents of each store (that is, the store currently visited) when the customer visits the store. Also, visit points can be individually managed and set for each store, and services such as gift exchange can be provided for each store.
- In the service development of a large store or an entire shopping street, it is also possible to individually display the contents at the time of visiting each corner in the large store or each store in the shopping street. If a beacon that transmits different ID information is installed for each corner or each store, the content of the corner or store where the customer is currently located is displayed on the portable terminal.

Claims (8)

A method of providing store users with information on products or services of a store through a portable terminal in order to encourage store users to actually visit the store,
When a mobile terminal registered on the server for each store as a mobile terminal of a store user enters the store, the server detects it, and only while the mobile terminal is in the store. The server transmits and displays bargain information only for the store on the portable terminal;
When it is detected that the portable terminal has entered the store, the server displays a store visit button for the store user to input that they have come to the store along with the bargain information related only to the store, and a store visit button. The current value of store visit points, which is added according to the number of inputs, and the information on the benefits that the store user can obtain when the store visit points exceed a certain level are stored in the portable terminal registered on the server. display,
Furthermore, when the server receives that the store visit button has been input, on the condition that it is the first input of the day, store store points are added and stored for each store user, and are registered in the server. Display on the above mobile terminal that is
And, in the store, a beacon that transmits the store ID number to the portable terminal is provided,
The registration of the portable terminal with the server involves the portable terminal approaching the beacon and transmitting the store ID number received from it to the server, and the server sends the user ID number to the portable terminal. Sending a number and using only the user ID number and the store ID number received from the mobile terminal
A store visit promotion method characterized by: A portable terminal registered in the server as a portable terminal of a shop user approaches the beacon and receives the shop ID number therefrom, and the shop ID number and the user ID number are transmitted to the portable terminal. A claim characterized in that the server detects that the portable terminal has entered the store by sending and receiving the ID numbers and by matching both ID numbers with those registered in the server. Item 1. The method for promoting store visits according to item 1. 3. The store visit promotion method according to claim 1, wherein the store user is registered as a portable terminal in said server without inputting personal information. Claims 1 to 3, characterized in that when the store visit point reaches a certain level or more, the store user can receive a gift as the privilege, and the server displays the gift that can be received on the portable terminal. The method for promoting store visits according to any one of the above. An application for displaying information about products or services of a store on a portable terminal of a store user by the store visit promotion method according to any one of claims 1 to 4, in order to encourage the store user to actually visit the store. a program,
A portable terminal is registered in a server for each shop with a user ID number identifying the shop user and a shop ID number identifying the shop used by the user, and
When the portable terminal registered in the server receives the store ID number from the beacon installed in the store, it transmits the store ID number and the user ID number to the server, and both ID numbers are sent to the server. 1. An application program for promoting store visits, receiving bargain information only for that store, which is transmitted from a server when it matches information registered in a store, and displaying it on the portable terminal. When receiving the store ID number from the beacon and displaying bargain information only for that store on the portable terminal as described above,
A store visit button for store users to input that they have come to the store, the current value of store visit points that are added according to the number of times the store visit button is input, and store users can be obtained when the store visit points reach a certain level. 6. The store-visit promotion application program according to claim 5, wherein information on benefits is received from the server and displayed on the portable terminal together. When the store user presses the store visit button, it is transmitted to the server, and the number of store visit points that the server adds according to the number of times the store visit button is input is received from the server and sent to the portable terminal. 7. The store visit promotion application program according to claim 6, characterized by displaying. A store visit promotion system for implementing the store store promotion method according to claims 1 to 4,
A beacon that is provided in the store and transmits the store ID number to the portable terminal of the store user;
An application program for transmitting the store ID number received from the beacon and the user ID number of the user to the server, and for receiving and displaying information related to the store's products or services related to the store ID number transmitted from the server. a mobile terminal having
When receiving the store ID number and the user ID number transmitted from the portable terminal and confirming that both have been registered, a bargain only for the store associated with the store ID number is displayed on the portable terminal. A store visit promotion system comprising: a server that transmits and displays information;

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