JP7543795B2 - Campaign System - Google Patents

Description

This invention relates to a system for running a campaign using multi-layered labels that conceal application codes.

Campaigns using multi-layer labels have been carried out in various industries for some time. Here, a multi-layer label refers to a label in which two sheets, a lower sheet which is the lower layer and an upper sheet which is the upper layer, are peelably laminated. Multi-layer labels also include those in which the upper sheet is folded to make three or more layers, but campaigns often use two-layer labels, which are two-layer labels in which the upper sheet is not folded (for example, Patent Document 1).

Multi-layer labels are used for campaigns because they can conceal the application code, which is information that serves as proof of purchase of the product that is the subject of the campaign. Here, concealment means that the contents cannot be visually confirmed when viewed from the front of the multi-layer label. In the case of two-layer labels, if the application code required to apply for the campaign is printed on the front of the lower sheet or the back of the upper sheet, the application code required to apply for the campaign can be concealed by the upper sheet.

Although postcards have long been used to apply to campaigns, with the spread of networks, network-based campaigns have become mainstream (for example, see Patent Document 2). In network-based campaigns, it is common to use a multi-layer label to conceal the application code, which is information necessary for applying to the campaign, as well as the URL of the web server that accepts applications.

In the case of a campaign that uses a network, a consumer who purchases a campaign target product with a multi-layered label attached peels the upper sheet from the lower sheet to expose the application code required to apply for the campaign. The consumer then uses a terminal device such as a tablet computer or smartphone to access a web server that accepts applications for the campaign and enters at least the application code hidden by the upper sheet to apply for the campaign. The web server to which the application code is entered authenticates the application code, and if authentication of the application code is successful, the campaign's benefits are given to the consumer who applied for the campaign. (For example, Patent Document 2)

For companies running campaigns over the network, fraudulent applications to campaigns are a major problem when running campaigns over the network. If application codes are sequential, it is easy to spoof the application codes. For this reason, it has become common to use application codes that are difficult to guess in order to prevent spoofing of application codes. For example, it has already been proposed to encrypt the URL of the web server that accepts campaign applications and the application code that is entered into the web server. (For example, Patent Document 3)

JP 2004-85729 A JP 2002-007632 A JP 2002-318878 A

By using an application code that is difficult to guess, it is possible to prevent spoofing of the application code. When considering how to more reliably prevent fraudulent applications to a campaign, it is desirable to be able to make fraudulent applications to a campaign even if the application code, which is concealed by a multi-layer label during the manufacturing process of the multi-layer label, is illegally obtained.

The present invention aims to prevent fraudulent applications to campaigns even if the application code concealed by the multi-layer label during the manufacturing process of the multi-layer label is illegally obtained.

A first invention for solving the above-mentioned problems is a campaign system comprising: a product to which a plurality of multi-layer labels are affixed, the multi-layer labels having label codes that can be read while concealing the application codes; a web server which stores, for each of the products, application history data that is generated when a plurality of the multi-layer labels are affixed to one of the products and includes application codes concealed in each of the plurality of multi-layer labels affixed to the one of the products, and which uses the application history data to authenticate the validity of an application code group consisting of a plurality of application codes obtained from campaign applicants when an application for a campaign is accepted; and an application history management device which stores the label code corresponding to each application code, performs a process of identifying an application code that pairs with the label code read from the multi-layer label, for each of the label codes read from the plurality of multi-layer labels affixed to the one of the products, and generates the application history data to be used by the web server . In order to solve the problems of the present invention, the campaign system according to the first invention is configured such that the web server authenticates a group of application codes including application codes concealed in each of the multiple multi-layer labels affixed to one of the products as information serving as purchase proof of the product covered by the campaign. Also, in the first invention, the multi-layer label is provided with the label code in a form that can be read while concealing the application codes, and the affixing record management device generates the affixing record data using the label code.

Furthermore, a second invention is characterized in that in the campaign system described in the first invention, an RF tag for storing the label code is mounted on the multi-layer label, and when an application code is printed on the sheet of the multi-layer label on which the RF tag is mounted, the label code corresponding to the application code is written into the RF tag and a pair of the application code and the corresponding label code is generated as issuance log data, and the application record management device identifies the application code paired with the label code using the issuance log data generated by the label issuing device. In the second invention, the label code is provided on the multi-layer label using the RF tag provided on the multi-layer label.

To solve the problems of the present invention, a group of application codes, including application codes concealed in each of multiple multi-layered labels affixed to a single product, is used as information that serves as proof of purchase of a product that is the subject of a campaign.

1 is a diagram illustrating a configuration of a campaign system according to an embodiment of the present invention. 1A to 1C are diagrams illustrating a multi-layer label according to an embodiment of the present invention. FIG. 2 is a diagram illustrating the layer structure of a multi-layer label according to the embodiment. FIG. 2 is a diagram for explaining a web server. 3A to 3C are diagrams illustrating the operation of the campaign system according to the embodiment. FIG. 13 is a diagram illustrating a configuration of a campaign system according to a modified example. 13A and 13B are diagrams illustrating a multi-layer label according to a modified example. FIG. 2 is a diagram illustrating a label issuing device. FIG. 4 is a diagram illustrating the operation of the label issuing apparatus. FIG. 2 is a diagram illustrating an application record management device. 4A to 4C are diagrams illustrating the operation of the application history management device.

From here, an embodiment of the present invention will be described. This embodiment is intended to facilitate understanding of the present invention, and the present invention is not limited to this embodiment. Furthermore, unless otherwise specified, the drawings are schematic diagrams drawn to facilitate understanding of the present invention.

Figure 1 is a diagram explaining the configuration of a campaign system 1 according to this embodiment. The campaign system 1 illustrated in Figure 1 is composed of at least a product 11 to which multiple (here, two) multi-layer labels 10 (here, two-layer labels) that at least conceal an application code 102 are attached, and a web server 13 that accepts applications for the campaign.

The campaign system 1 shown in Figure 1 includes a product 11, a web server 13, and a terminal device 12 that is operated by an applicant 19 who applies for the campaign and is connected to the web server 13 via a network 14. In Figure 1, the terminal device 12 is shown as a smartphone, but the terminal device 12 may take any form as long as it has the function of displaying web pages. The terminal device 12 may be a tablet computer or a personal computer. The function of displaying web pages is generally achieved by using a web browser, but it may also be an application provided by the manufacturer of the product 11.

The product 11 to which the multi-layer label 10 is affixed is the product that is the target of the campaign. Food products are also included in the campaign target products, but considering the cost of affixing multiple multi-layer labels 10, expensive products such as cosmetics are more suitable as the product 11 to which the multi-layer label 10 is affixed.

Figure 2 is a diagram explaining the multi-layer label 10 according to this embodiment, and Figure 3 is a diagram explaining the structure of the multi-layer label 10 according to this embodiment.

As shown in FIG. 2, the multi-layer label 10 according to this embodiment is a label in which two sheets are peelably laminated. In this embodiment, the lower layer sheet is called the lower layer sheet 101, and the upper layer sheet is called the upper layer sheet 100. In FIG. 2, the multi-layer label 10 is illustrated as a two-layer label with a two-layer structure in which the upper layer sheet 100 is not folded. The multi-layer label 10 may also have a multi-layer structure of three or more layers in which the upper layer sheet 100 is folded. The area of the upper layer sheet 100 may be large enough to conceal the application code 102, and in FIG. 2, the area of the upper layer sheet 100 is approximately half the size of the area of the lower layer sheet 101.

As shown in FIG. 2, the multi-layer label 10 of this embodiment at least conceals the application code 102, which serves as proof of purchase of the product 11 that is the subject of the campaign. The application code 102 may be printed on the side of the upper layer sheet 100 that does not form the surface of the multi-layer label 10, but in this embodiment, the application code 102 is printed on the lower layer sheet 101 that overlaps with the upper layer sheet 100, and the application code 102, which is visible information, is concealed by the upper layer sheet 100, which serves as a masking sticker.

The information concealed using the upper layer sheet 100 can include information other than the application code 102. The information concealed using the upper layer sheet 100 can include the URL of a web page published by the web server 13. Information such as bonuses given in a campaign can also be printed on the upper layer sheet 100. Furthermore, when using a multi-layer label 10 with a multi-layer structure of three or more layers in which the upper layer sheet 100 is folded, a description of the product 11 can be printed on the upper layer sheet 100.

The application code 102, which serves as proof of purchase of the product 11 that is the subject of the campaign, is data that combines letters, numbers, and symbols. To prevent the application code 102 from being used as an impersonator, the application code 102 is a different random value for each multi-layer label 10. The application code 102 may be printed on the lower sheet 101 in the form of plain text, but in this embodiment, the application code 102 is printed on the lower sheet 101 in the form of a two-dimensional barcode. By printing the application code 102 on the lower sheet 101 in the form of a two-dimensional barcode, the application code 102 printed on the lower sheet 101 cannot be read visually.

As shown in FIG. 3, the layer structure of the multi-layer label 10 according to this embodiment is, from the top, an upper layer sheet 100, a first adhesive layer 10a, a release agent layer 10b, a printed layer 10c, a lower layer sheet 101, and a second adhesive layer 10d. The first adhesive layer 10a is a layer that adheres the upper layer sheet 100 and the lower layer sheet 101. The release agent layer 10b is a layer that makes it easier to peel the upper layer sheet 100 from the lower layer sheet 101. The printed layer 10c is a layer on which the application code 102 is printed. The second adhesive layer 10d is a layer for adhering the multi-layer label 10 to the product 11. The upper layer sheet 100 and the lower layer sheet 101 can be made of synthetic resin films such as polyethylene terephthalate (PET) and polypropylene (PP), or paper. The first adhesive layer 10a and the second adhesive layer 10d can be made of acrylic or rubber-based adhesives. The release agent layer 10b can be made of silicone varnish or the like.

In general, when an application for a campaign is accepted, one application code 102 concealed in one multi-layer label 10 is used as information to prove the purchase of the product 11 that is the target of the campaign. In contrast, in this embodiment, an application code group 17 consisting of application codes 102 concealed in each of multiple multi-layer labels 10 affixed to one product 11 is used as information to prove the purchase of the product 11 that is the target of the campaign. Since multiple multi-layer labels 10 are affixed to one product 11, the application code group 17 related to one product 11 includes multiple application codes 102. For example, when two multi-layer labels 10 are affixed to one product 11, the application code group 17 authenticated by the web server 13 is a pair of application codes 102 concealed in one multi-layer label 10 affixed to the product 11 and application codes 102 concealed in the other multi-layer label 10.

The application code group 17, which is made up of application codes 102 concealed in each of the multiple multi-layer labels 10 affixed to one product 11, is used as proof of purchase of the product 11 that is the subject of the campaign in order to prevent fraudulent applications to the campaign from being made even if the application codes 102 printed on the multi-layer labels 10 during the manufacturing process of the multi-layer labels 10 are fraudulently obtained.

Even if the application code 102 is leaked during the process of printing the application code 102 on the label of the multi-layer label 10, if the combination of multiple multi-layer labels 10 attached to one product 11 is randomized, the combination of application codes 102 included in the application code group 17 for one product 11 cannot be identified even if the application code 102 is leaked during the process of printing the application code 102 on the lower layer sheet 101 that constitutes the multi-layer label 10, so fraudulent applications to the campaign cannot be made.

To achieve this, in the process of attaching multiple multi-layer labels 10 to a single product 11, it is necessary to generate affixation history data 18 including the application code 102 concealed in each of the multiple multi-layer labels 10 affixed to the single product 11. In a modified example described later, one method for generating the affixation history data 18 will be described, but any method for achieving this can be used as long as it is possible to prevent the contents of the affixation history data 18 from being leaked.

Figure 4 is a diagram explaining the web server 13 that constitutes the campaign system 1. The web server 13 is equipped with general-purpose hardware such as a processor that controls the operation of the web server 13, a RAM that serves as the main memory, storage used to store data, and a network communication circuit, but the general-purpose hardware is not shown in Figure 4.

In the campaign system 1 according to this embodiment, the device that authenticates the application code group 17 that serves as proof of purchase of the product 11 that is the target of the campaign is the web server 13. The web server 13 is provided with a campaign application page 130, which is a web page configured to allow the user to enter information required to apply for the campaign in order to authenticate the application code group 17, and a database 131 that stores, for each product 11, application record data 18 that is generated when multiple multi-layer labels 10 are affixed to one product 11 and includes application codes 102 that are concealed in each of the multiple multi-layer labels 10 affixed to the single product 11.

Figure 5 is a diagram explaining the operation of the campaign system 1 according to this embodiment. An applicant 19 who applies to a campaign peels off the upper layer 100 from the lower layer 101 for each of the multiple multi-layer labels 10 attached to the product 11 purchased by the applicant 19, thereby exposing all of the application codes 102 that were concealed in the multi-layer labels 10 (S1).

Next, the applicant 19 operates the terminal device 12 to access the campaign application page 130 of the web server 13 that accepts applications for the campaign (S2). The URL of the campaign application page 130 that the web server 13 makes available to accept applications for the campaign is generally printed on the multi-layer label 10, but considering that multiple multi-layer labels 10 will be affixed to the product 11, it is also conceivable to print it on the packaging of the product 11.

The web server 13 transmits page information of the campaign application page 130 to the terminal device 12 that has accessed the campaign application page 130, and displays the campaign application page 130 on the terminal device 12 (S3). The page information of the campaign application page 130 is generally written in HTML. The campaign application page 130 displayed on the terminal device 12 has multiple entry fields for the application code 102. The number of entry fields for the application code 102 is the same as the number of multi-layer labels 10 to be affixed to one product 11. When two multi-layer labels 10 are affixed to one product 11, the number of entry fields for the application code 102 provided on the campaign application page 130 is two. The campaign application page 130 provided on the web server 13 can have an entry field for inputting application information other than the application code 102 required for applying for the campaign. This application information includes, for example, personal information (such as address, name, and age) of the applicant 19 applying for the campaign.

The applicant 19 changes the input field of the campaign application page 130 in which to input the application codes 102 that were hidden in the multi-layered labels 10, and inputs all of the application codes 102 that were hidden in the multiple multi-layered labels 10 into the input fields of the campaign application page 130 (S4). When an operation is performed to complete the input of the application codes 102, the terminal device 12 transmits to the web server 13 an application code group 17 that includes the multiple application codes 102 that the applicant 19 input into the input fields of the campaign application page 130 (S5).

The method for making the application code 102 an input field varies depending on the printing form of the application code 102. If the application code 102 is printed on the lower sheet 101 in the form of plain text, the applicant 19 uses the keyboard of the terminal device 12 to input the application code 102 into the input field. If the application code 102 is printed on the lower sheet 101 in the form of a two-dimensional barcode, the applicant 19 has the camera function of the terminal device 12 recognize the two-dimensional barcode printed on the lower sheet 101, and the camera function of the terminal device 12 automatically inputs the application code 102 read from the two-dimensional barcode into the input field.

The web server 13 authenticates the validity of the application code group 17 sent by the terminal device 12 by searching the database 131 for application record data 18 that matches the application code group 17 sent by the terminal device 12 (S6). The web server 13 determines that it has successfully authenticated the application code group 17, which serves as proof of purchase of the product 11 that is the subject of the campaign, only when it is able to search the database 131 for application record data 18 that matches the application code group 17 sent by the terminal device 12.

The web server 13 branches the process based on the authentication result of the application code group 17 received from the terminal device 12 (S7). If it determines that the authentication of the application code group 17 was successful, it executes the process of accepting the campaign application (S8) and ends the procedure in FIG. 5. If the web server 13 determines that the authentication of the application code group 17 was unsuccessful, it ends the procedure in FIG. 5 without executing the process of accepting the campaign application. The present invention does not prescribe the process of accepting a campaign application, but the process of accepting a campaign application is generally a process of registering application information for the campaign in the web server 13.

In this way, the web server 13 according to this embodiment authenticates the values and combinations of the application codes 102 concealed in each of the multiple multi-layer labels 10 affixed to one product 11. Even if the application codes 102 printed on the multi-layer labels 10 are illegally obtained during the manufacturing process of the multi-layer labels 10, the combination of the multiple multi-layer labels 10 affixed to one product is not known during the manufacturing process of the multi-layer labels 10, so illegal applications to the campaign are prevented.

A modified example will be described. As described above, in the campaign system 1 according to this embodiment, when multiple multi-layer labels 10 are affixed to one product 11, it is necessary to generate affixation record data 18 including the application code 102 concealed by each of the multiple multi-layer labels 10 affixed to the single product 11. The application code 102 is visible information printed on one sheet constituting the multi-layer label 10. Since the application code 102 is concealed by the upper layer sheet 100, which serves as a masking sticker, the application code 102 cannot be optically read in the state of the multi-layer label 10 unless some ingenuity is implemented.

Figure 6 is a diagram for explaining the configuration of a campaign system 2 according to a modified example. In Figure 6, the same elements as those in the campaign system 2 illustrated in Figure 1 are given the same reference numerals, and explanations are omitted here. In the modified example, a label code 204 that pairs with the application code 102 is provided on the multi-layer label 20 so that it can be read while concealing the application code 102, and the application code 102 concealed by the multi-layer label 20 affixed to the product 11 can be identified from the label code 204.

The campaign system 2 according to the modified example shown in FIG. 6 differs from the campaign system 1 shown in FIG. 1 in that an RF tag 203 is mounted on the lower layer 201 of the multi-layer label 20 according to the modified example, a label issuing device 26 is provided to issue the lower layer 201 of the multi-layer label 20, and an application history management device 25 is provided to read the label code 204 from the RF tag 203 of the multi-layer label 20 affixed to the product 11 and generate application history data 18.

Figure 7 is a diagram illustrating a multi-layer label 20 according to a modified example. In this modified example, an RF tag 203, which is a medium capable of wireless communication, is implemented in the multi-layer label 20, and a label code 204 corresponding to the application code 102 is stored in the RF tag 203. If the label code 204 stored in the RF tag 203 of the multi-layer label 20 and the application code 102 concealed by the multi-layer label 20 are associated in advance, the label code 204 stored in the RF tag 203 of the multi-layer label 20 can be wirelessly read to identify the application code 102 concealed by the multi-layer label 20 from the label code 204 read from the RF tag 203 of the multi-layer label 20.

As shown in FIG. 7, the multi-layer label 20 according to the modified example is in the form of a two-layer label. In this modified example, the lower layer sheet 201 has an RF tag 203 built in, and the application code 102 printed in the form of a two-dimensional barcode on the surface of the lower layer sheet 201 is concealed by the upper layer sheet 100, which has the same area as the lower layer sheet 201. In this modified example, the RF tag 203 is mounted on the lower layer sheet 201, but the RF tag 203 may be affixed to an area where the application code 102 is not printed. Note that, except for the fact that the lower layer sheet 201 has an RF tag 203 built in and that the upper layer sheet 100 is a different size, the structure of the multi-layer label 20 according to the modified example is the same as that shown in FIG. 3.

Although not shown in FIG. 7, the RF tag 203 built into the lower sheet 201 has an antenna and an IC chip connected to it. The RF tag 203 built into the lower sheet 201 stores a label code 204 for identifying the multi-layer label 20, which is information different from the application code 102. As in the above-described embodiment, the application code 102, which serves as proof of purchase of the product 11 that is the subject of the campaign, is printed in the form of a two-dimensional barcode on the surface of the lower sheet 201.

Figure 8 is a diagram illustrating a label issuing device 26 included in a campaign system 2 according to a modified example. The label issuing device 26 is a computer device installed at the manufacturer of the multi-layer label 20. The label issuing device 26 writes a label code 204 to an RF tag 203 embedded in the lower layer sheet 201, and prints an application code 102 on the surface of the lower layer sheet 201. The label issuing device 26 includes general-purpose hardware such as a processor that controls the operation of the computer device, a RAM that serves as the main memory, storage used to store data, and a network communication circuit, but the general-purpose hardware is not shown in Figure 8.

As shown in FIG. 8, in order to achieve this, the label issuing device 26 is equipped with an RF tag issuing means 261 that wirelessly writes information to the RF tag 203 of the lower layer sheet 201, and a printing means 260 that prints the application code 102, which is visible information, on the surface of the lower layer sheet 201. The RF tag issuing means 261 can be realized by a reader/writer compatible with the RF tag 203 of the lower layer sheet 201. The printing means 260 can be realized by a printer that can print different variable information for each lower layer sheet 201, such as a dye-sublimation printer, a thermal transfer printer, or an inkjet printer.

Figure 9 is a diagram explaining the operation of the label issuing device 26. In the label issuing device 26, the label code 204 and the application code 102 are registered for each multi-layer label 20. The issuing control means of the label issuing device 26 issues the lower-layer sheet 201 while switching the application code 102 used to issue the lower-layer sheet 201. When issuing the lower-layer sheet 201, the label issuing device 26 first uses the printing means 260 to print the application code 102 on the surface of the lower-layer sheet 201 (S10), and then uses the RF tag issuing means 261 to write the label code 204 that corresponds to the application code 102 into the RF tag 203 of the lower-layer sheet 201 on which the application code 102 is printed (S11). In this way, by issuing the lower-layer sheet 201, the application code 102 printed on the surface of the lower-layer sheet 201 and the label code 204 written in the RF tag 203 of the lower-layer sheet 201 are associated with each other. Next, the label issuing device 26 stores issuing log data that associates the application code 102 printed on the surface of the lower layer sheet 201 with the label code 204 written in the RF tag 203 of the lower layer sheet 201 (S12), and the procedure in FIG. 9 ends.

Fig. 10 is a diagram for explaining an attachment record management device 25 included in the campaign system 2 according to the modified example. The attachment record management device 25 is a computer device installed in a manufacturer that attaches multi-layer labels 20 to products 11. The attachment record management device 25 reads the label codes 204 stored in the RF tags 203 from each of the multiple multi-layer labels 20 attached to the product 11 all at once, and generates attachment record data 18 related to the multiple multi-layer labels 20 attached to one product 11 using the issuance log data generated by the label issuing device 26. The attachment record management device 25 includes general-purpose hardware such as a processor that controls the operation of the computer device, a RAM that serves as the main memory, storage used to store data, and a network communication circuit, but the general-purpose hardware is not shown in Fig. 10.

To achieve this, the application history management device 25 is equipped with an RF tag reading means 250 that wirelessly reads information from the RF tag 203 on the lower sheet 201 of the multi-layer label 20. The application history management device 25 registers in advance the issuance log data generated by the label issuing device 26. The RF tag reading means 250 can be realized by a reader/writer compatible with the RF tag 203 on the multi-layer label 20.

Figure 11 is a diagram explaining the operation of the attachment record management device 25. The attachment record management device 25 reads the label codes 204 stored in the RF tags 203 from each of the multiple multi-layer labels 20 attached to one product 11 at once (S20). Next, the attachment record management device 25 executes a loop process (S21) for each label code 204 read from the RF tag 203. In this loop process (S21), the attachment record management device 25 searches for issuance log data including the label code 204 from the issuance log data stored in the attachment record management device 25 (S22), and acquires the application code 102 included in the searched issuance log data (S23). Next, the attachment record management device 25 generates and stores attachment record data 18 including the multiple application codes 102 identified using the label codes 204 read from each of the multiple multi-layer labels 20 attached to the product 11 (S24).

The method of providing the label code 204 on the multi-layer label 20 so that it can be read while the multi-layer label 20 is in its state is not limited to the modified method using the RF tag 203. In the modified example, the label code 204 is provided on the multi-layer label 20 using the RF tag 203, which is a medium capable of wireless communication, but it is also possible to consider a method of printing the label code 204 on the surface of the multi-layer label 20 using invisible ink or visible ink that reacts to ultraviolet light.

Reference Signs List 1, 2 Campaign system 10, 20 Multilayer label 100 Upper layer sheet 101, 201 Lower layer sheet 102 Entry code 203 RF tag 204 Label code 11 Product 12 Terminal device 13 Web server 17 Entry code group 18 Pasting record data 19 Applicant 25 Pasting record management device 26 Label issuing device

Claims (2)

A product with multiple multi-layer labels attached, each of which has a label code that can be read while concealing the entry code;
a web server that stores, for each of the products, application code data that is generated when a plurality of the multi-layer labels are affixed to one of the products and includes application codes concealed in each of the plurality of multi-layer labels affixed to the single product, and that authenticates the validity of an application code group consisting of a plurality of application codes acquired from an applicant for the campaign by using the application history data when an application for the campaign is accepted;
a label application record management device that stores the label code corresponding to each application code, performs a process of identifying an application code paired with the label code read from the multi-layer label for each of the label codes read from the multiple multi-layer labels affixed to one of the products, and generates the application record data to be used by the web server;
A campaign system comprising: An RF tag that stores the label code is mounted on the multi-layer label;
a label issuing device which, when an application code is printed on the sheet of the multi-layer label on which the RF tag is mounted, writes the label code corresponding to the application code into the RF tag, and generates a pair of the application code and the corresponding label code as issuing log data;
the application record management device uses the issuance log data generated by the label issuing device to identify an application code paired with the label code,
2. A campaign system according to claim 1 , wherein:

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