JP7558690B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

In recent years, with the spread of the Internet, various information on childcare-related products is being provided. For example, there is a known technology that provides users with product information suited to the age of their child.

JP 2002-56112 A

However, the above-mentioned conventional techniques do not necessarily effectively motivate users to continue purchasing a particular nonwoven fabric product.

For example, the above-mentioned conventional technology merely discloses categorizing childcare-related product information based on the age of the fetus or child in months, thereby providing users with product information suited to the age of the child, etc. For this reason, the above-mentioned conventional technology does not necessarily effectively motivate users to continually purchase specific nonwoven fabric products.

This application was made in light of the above, and aims to effectively motivate users to continually purchase specific nonwoven fabric products.

The information processing device according to the present application is characterized by having an acquisition unit that acquires purchase information indicating the purchase status of nonwoven fabric products used by a user for childcare of an infant, a determination unit that periodically determines whether the purchase status indicated by the purchase information satisfies a predetermined condition, and a determination unit that periodically determines, as a prize to be provided to the user, a prize for an event according to the period of time that has elapsed since the birth of the infant while it is determined that the purchase status satisfies the predetermined condition.

According to one aspect of the embodiment, it is possible to effectively motivate users to continue purchasing a particular nonwoven fabric product.

FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. FIG. 2 is a diagram showing a list table in which the infant's age in months is associated with the age-based prizes that the user can receive according to the infant's age in months. FIG. 3 is a diagram illustrating an example of an information processing system according to the embodiment. FIG. 4 is a diagram illustrating an example of the configuration of an information processing device according to an embodiment. FIG. 5 is a diagram illustrating an example of a prize information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of a registration information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of a purchase information storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of a point history storage unit according to the embodiment. FIG. 9 is a diagram illustrating an example of a prize history storage unit according to the embodiment. FIG. 10 is a diagram showing an example of a screen whose display is controlled by the display control unit. FIG. 11 is a flowchart showing an information processing procedure according to the embodiment. FIG. 12 is a diagram illustrating an example of a hardware configuration.

The following points become clear at least from the description in this specification and the accompanying drawings.

An information processing device comprising: an acquisition unit that acquires purchase information indicating the purchase status of nonwoven fabric products used by a user for childcare of an infant; a determination unit that periodically determines whether the purchase status indicated by the purchase information satisfies a predetermined condition; and a determination unit that periodically determines, as a prize to be offered to the user, a prize for an event according to the period of time that has elapsed since the birth of the infant while it is determined that the purchase status satisfies the predetermined condition.

Such an information processing device can effectively motivate users to continue purchasing specific nonwoven fabric products.

The information processing device also acquires purchase information indicating accumulated points, which are points accumulated by the user from among points granted according to the purchase status of the nonwoven fabric product, and periodically determines whether the accumulated points satisfy a point threshold condition. While it is determined that the accumulated points satisfy the threshold condition, the information processing device periodically determines, as a prize to be offered to the user, a prize for an event according to the period that has elapsed since the birth of the infant.

According to such an information processing device, purchase information is obtained that indicates accumulated points, which are points accumulated by the user from among points granted according to the purchase status of nonwoven fabric products, and it is periodically determined whether the accumulated points satisfy the point threshold condition. While it is determined that the accumulated points satisfy the threshold condition, a prize for an event according to the period that has elapsed since the birth of the infant is periodically determined as the prize to be offered to the user. Therefore, the user can be effectively motivated to continually purchase nonwoven fabric products so that points are accumulated each time (for example, at the end of the month) enough to satisfy the threshold condition.

The information processing device also determines a prize that can be exchanged for points from the accumulated points that correspond to the threshold condition.

With such an information processing device, a prize that can be exchanged for points that correspond to the threshold condition is determined from among the accumulated points, so that a prize that is worth the points can be offered to the user, providing the user with a strong motivation to make regular purchases in order to accumulate points in order to receive the prize.

In addition, when a single user is caring for multiple infants, the information processing device determines, for each infant being cared for, a prize for an event that corresponds to the period of time that has elapsed since the birth of the infant, as the prize to be offered to the single user.

With this type of information processing device, when a single user is caring for multiple infants, the event prize to be offered to that single user is determined based on the amount of time that has passed since the birth of each infant in the user's care, making it possible to effectively support caregivers who, for example, have an increased burden of event preparations due to the presence of siblings.

The information processing device also determines the prize to be offered to the one user, which differs among the infants being cared for.

With this type of information processing device, the prize to be offered to each user is determined to be different for each child in the childcare facility, so that the user is constantly aware of the type of prize he or she will receive, which further motivates the user to continually purchase a particular nonwoven fabric product.

In addition, while it is determined that the condition is satisfied, the information processing device determines the prize to be a birthday event prize according to the infant's age in months at each point in time when it is determined that the condition is satisfied.

According to such an information processing device, while it is determined that the conditions are met, the prize for the birthday event is determined to be the child's age in months based on the child's age at each point in time when it is determined that the conditions are met. This eliminates the need to research what is needed for an event at each age in months, for example, and supports efficient preparation for the event.

In addition, while it is determined that the condition is satisfied, the information processing device determines, as the prize to be offered to the user, from among the candidate prizes to be offered to the user, a prize that corresponds to the season in which the prize is estimated to be delivered to the user, based on the season corresponding to each time point at which it is determined that the condition is satisfied.

According to such an information processing device, while it is determined that the conditions are met, the prize to be offered to the user is determined to be a prize that corresponds to the season in which the prize is estimated to arrive, from among the candidate prizes to be offered to the user, based on the season corresponding to each time point at which it is determined that the conditions are met. This allows the user to constantly have a sense of anticipation about what prize they will receive, and therefore provides a stronger motivation for the user to continually purchase a specific nonwoven fabric product.

The information processing device also determines, based on the information about the infant, from among the candidate prizes to be offered to the user, a prize that corresponds to the gender of the infant as the prize to be offered to the user.

According to such an information processing device, the prize to be offered to the user is determined to be the one that corresponds to the gender of the child from among the candidate prizes to be offered to the user based on information about the child, so that, for example, inconvenience caused by a boy being given a prize intended for a girl can be avoided.

The information processing device further includes a notification unit that notifies users who have not applied for the service for which the prize is provided of guidance information guiding them to apply for the service.

With such an information processing device, users who have not yet applied for a service that offers prizes can be notified of information instructing them to apply for the service, thereby increasing the number of service users.

The information processing device further includes an advertising control unit that controls the advertising content to be delivered to the user based on the purchase information acquired by the acquisition unit.

With such an information processing device, the advertising content delivered to the user can be controlled based on the acquired purchase information, making it possible to effectively advertise specific nonwoven fabric products and related products.

The information processing device also acquires user information about the user and infant information about an infant cared for by the user, and controls the advertising content to be delivered to the user based on the purchase information, the user information, and the infant information.

Such an information processing device further acquires user information about the user and infant information about an infant cared for by the user, and controls the advertising content to be delivered to the user based on the purchase information, user information, and infant information. This makes it possible to provide advertising content that is suited to both the user and the user's infant, for example, thereby enabling more optimal advertising delivery to be achieved for the user.

The information processing device further includes an awarding unit that awards points to the user in response to an action taken by the user using the prize determined by the determination unit.

This type of information processing device awards points to users according to their actions using the determined prize, expanding the opportunities for effective use of prizes and providing opportunities for parent-child events to be more enjoyable.

The information processing device also awards points that can be used in the service for which the prize is provided.

This type of information processing device can effectively increase the number of users of the service by awarding points that can be used in the service for which prizes are offered.

In addition, the information processing device awards points to the user when the user posts a photograph of the prize and the child together so that the photographed image can be shared on a specified information sharing service.

According to such an information processing device, when a user posts a photograph of a prize and a child together so that the photograph can be shared on a specified information sharing service, points are awarded to the user. For example, this can lead a childcare worker to purchase a specific nonwoven fabric product out of curiosity about what to do to receive the prize, thereby effectively drawing childcare workers to the service according to the embodiment.

In addition, if the information processing device determines that the prize captured in the captured image is a prize that has been offered to the user who posted the captured image, it awards points to the user.

With this type of information processing device, if it is determined that the prize captured in the captured image is a prize that has been offered to the user who posted the captured image, points are awarded to that user, so that it is possible to control the situation so that unrelated people who have never received a prize cannot obtain points fraudulently.

In addition, if the information processing device is able to authenticate the identity of the infant captured in the photographed image as the infant being cared for by the user who posted the photographed image, it will award points to the user.

With this type of information processing device, if the identity of the child captured in the image is authenticated as the child being cared for by the user who posted the image, points are awarded to that user, so that, for example, it is possible to control a specific user from unfairly obtaining a large number of points by posting many images of not only their own child but also other people's children.

The information processing device also assigns the points to the user based on evaluation information indicating the evaluation given to the captured image within the specified information sharing service.

With such an information processing device, points are awarded to users based on evaluation information indicating the evaluation given to a captured image within a specified information sharing service, so that points can be awarded as a reward to users who become influencers.

Below, an example of a form for implementing an information processing device, an information processing method, and an information processing program (hereinafter, referred to as an "embodiment") will be described in detail with reference to the drawings. Note that the information processing device, information processing method, information processing program, and information processing system are not limited to this embodiment. Also, the same parts in the following embodiments are given the same reference numerals, and duplicated explanations will be omitted.

[Embodiment]
[1. Overview of information processing]
First, an overview of information processing according to an embodiment will be described. For example, parents with a child under the age of one always need nonwoven fabric products such as diapers and baby wipes, and therefore need to purchase them periodically. For this reason, various companies have released nonwoven fabric products with their own original brands aimed at such parents. In addition, measures have been taken, such as giving various points to purchasers so that the company's nonwoven fabric products will be purchased continuously.

However, for many parents, the important thing is simply the low price. For example, if they have been buying company A's brand of nonwoven fabric products, but find a company B's brand of nonwoven fabric product with similar specifications but at a lower price, many parents will switch from company A's brand product to company B's brand product.

In view of these problems, the information processing according to the embodiment controls the user to be periodically provided with a prize for an event corresponding to the period of time that has elapsed since the birth of the infant, so long as the user satisfies a predetermined condition in response to the purchase of a specific nonwoven fabric product for which points are awarded. This information processing effectively motivates the user to continue purchasing the specific nonwoven fabric product so that the conditions can be met in order to receive the prize, and is therefore believed to be able to retain the user in the specific nonwoven fabric product.

The information processing according to the embodiment is a control process performed for a system (information processing system according to the embodiment) corresponding to a subscription service (hereinafter, referred to as "subscription service SA") in which prizes for events (e.g., a two-month celebration event) according to the period of time that has passed since the birth of an infant (e.g., the infant's age in months) are delivered to users on a regular basis (e.g., monthly).

[2. About the regular service]
The subscription service SA will be specifically described. The subscription service SA is a service operated by an operator T, which is a business that develops various care products (e.g., childcare-related products) under the brand name "BRAND BR1" series. Note that an information processing device 100, which will be described later, is a server device under the management of the operator T. The subscription service SA is a service that periodically delivers prizes for the above-mentioned event to users, for example, for infants under one year of age, in exchange for points granted by the operator T's unique point service (i.e., using the points as a resource).

The prize in question is, for example, a special kit used at a commemorative photo shoot (an example of a birthday event) to celebrate the age of an infant under one year old, and is a non-sale product (age prize) with ideas (such as original characters or decorations) to make it look good. In this way, the prizes offered through the subscription service SA are designed to encourage users who are in the position of childcare workers (such as parents) to acquire them.

In addition, in the subscription service SA, depending on the current age of the infant being cared for by the user (i.e., the user's child), it is determined which birthday event prize of which age will be provided as a prize for the infant. Here, the correspondence between age and prize will be explained using FIG. 2. FIG. 2 shows a list table TB in which the age of the infant is associated with the age-specific prize that the user can receive according to the infant's age. The list table TB is used by the information processing device 100 when determining the prize to be provided. Therefore, the list table TB can be stored in advance in a specified memory unit in the information processing device 100, for example.

For example, in the list table TB shown in FIG. 2, the age "0 months" is associated with 11 monthly age prizes according to the monthly age, such as "2 months birthday celebration gift" to "1 year birthday celebration gift." This example shows that if a user who currently has a child who is "0 months" applies for the subscription service SA, the user can receive the "2 months birthday celebration gift" at the earliest, which is two months from now, and thereafter, the user has the right to receive up to the "1 year birthday celebration gift" as long as the conditions are met.

For example, in the list table TB shown in FIG. 2, the "1st month" age is associated with 11 monthly age prizes, such as "3-month birthday celebration gift" through "1-year birthday celebration gift." This example shows that if a user who currently has a "1-month" infant applies for the subscription service SA, the user can receive the "3-month birthday celebration gift" at the earliest, which is two months from now, and thereafter has the right to receive up to the "1-year birthday celebration gift" as long as the conditions are met.

The two-month grace period is also included to allow for the time it takes for delivery. This allows for adjustments to be made so that, for example, prizes celebrating a lunar birthday do not arrive after the birthday has already passed.

Furthermore, following the example above, it is possible to explain up to the "10th month" in the same way, so detailed explanation will be omitted.

[3. Information Processing System]
Below, a specific example of information processing according to the embodiment will be shown in Fig. 1, but prior to that, an information processing system according to the embodiment will be described using Fig. 3 following Fig. 2. Fig. 3 is a diagram showing an example of an information processing system 1 according to the embodiment. As shown in Fig. 3, the information processing system 1 according to the embodiment includes a terminal device 10 and an information processing device 100. The terminal device 10 and the information processing device 100 are connected to each other via a network N (not shown) so as to be able to communicate with each other by wire or wirelessly. Note that the information processing system 1 shown in Fig. 3 may include a plurality of terminal devices 10 and a plurality of information processing devices 100.

The terminal device 10 is an information processing terminal used by a user (e.g., parents) who is in a position to care for an infant. The terminal device 10 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), etc. Furthermore, it is assumed that a specific application (hereinafter referred to as "app AP") that realizes sending and receiving information with the information processing device 100 described below is pre-installed in the terminal device 10. Furthermore, the app AP is an application that corresponds to the subscription service SA.

The information processing device 100 is a server device that performs information processing according to the embodiment. By deploying an information processing program according to the embodiment, the information processing device 100 performs the following processing as information processing according to the embodiment. Specifically, the information processing device 100 acquires purchase information indicating the purchase status of nonwoven fabric products used by users in childcare of infants, and periodically determines whether the purchase status indicated by the acquired purchase information satisfies a predetermined condition. Then, while it is determined that the purchase status satisfies the predetermined condition, the information processing device 100 periodically determines, as a prize to be provided to the user, a prize for an event that corresponds to the period of time that has elapsed since the birth of the infant.

In accordance with the contents of FIG. 1, the information processing device 100 acquires purchase information indicating accumulated points, which are points accumulated by the user among points granted according to the purchase status of nonwoven fabric products used by the user in childcare of an infant, and periodically determines whether the accumulated points satisfy a point threshold condition. Then, while it is determined that the accumulated points satisfy the threshold condition, the information processing device 100 periodically determines, as a prize to be provided to the user, a prize for an event according to the period that has elapsed since the birth of the infant. For example, while it is determined that the threshold condition is satisfied, the information processing device 100 determines, as a prize to be provided to the user, a prize for a birth event according to the infant's age (monthly prize) based on the infant's age in months at each time point at which it is determined that the threshold condition is satisfied.

In addition, the information processing device 100 may be realized by the cloud.

4. Example of Information Processing According to the Embodiment
From here, an example of information processing according to the embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of information processing according to the embodiment. In Fig. 1, the information processing according to the embodiment will be described using transitions of internal information of a purchase information storage unit 123 and a point history storage unit 124, which will be described later.

In addition, in FIG. 1, user U1 is shown as an example of a user who is in the position of a caregiver who cares for infant B11. In other words, user U1 is, for example, the mother (or father) of infant B11. Furthermore, the terminal device 10 shown in FIG. 1 is an information processing terminal used by user U1, and has the app AP installed.

In FIG. 1, it is assumed that, among the various care products in the brand BR1 series offered by business operator T, infant diapers PD1 (abbreviated as "diapers PD1"), which are a type of nonwoven fabric product, are eligible for points. These points are awarded through business operator T's own point service. In the following embodiment, "points" includes the concept of "point number" which indicates the actual value.

In addition, an activation code linked to the diaper PD1 is attached inside the package of the diaper PD1, and when this activation code is entered via the app AP, a number of points corresponding to the purchase of the diaper PD1 are awarded.

In this state, assume that user U1 purchases one pack of diapers PD1 (e.g., one pack contains 90 diapers) and inputs the activation code that is packaged with the pack via app AP. In this case, in response to the operation of user U1, terminal device 10 transmits code information indicating the input activation code to information processing device 100 (step S11).

When the information processing device 100 acquires the code information in step S11, the information processing device 100 updates the purchase information storage unit 123 based on the product information linked to the code information (in the example of FIG. 1, the product information indicating one pack of diapers PD1) (step S12). For example, the information processing device 100 updates the "date and time information" and "product information" associated with the user ID "U1" that identifies the user U1 based on the product information linked to the code information. Here, since the user U1 inputs the activation code on "March 15, 2020", the information processing device 100 newly registers the date and time information "March 15, 2020" and the product information "product information #11" in the purchase information storage unit 123. The product information #11 includes, for example, information indicating the diaper PD1 (for example, the brand name, the product name, the product code, the number of purchases, etc.).

Furthermore, when the information processing device 100 acquires the code information in step S11, it updates the points history storage unit 124 based on the product information linked to the code information (in the example of FIG. 1, the product information indicates one pack of diapers PD1) (step S13). For example, the information processing device 100 updates the "date and time information", "content", "point achievement", and "accumulated points" associated with the user ID "U1" that identifies the user U1 based on the product information linked to the code information.

Here, it is predefined that "200 pt" will be awarded when one pack of diapers PD1 is purchased, and the accumulated points currently held by user U1 are "50 pt." In this example, when user U1 inputs an activation code on "March 15, 2020," the information processing device 100 newly registers the date and time information "March 15, 2020," the content "Purchase of diapers PD1," the actual points "+200 pt," and the accumulated points "250 pt" (50 pt + 200 pt) in the points history storage unit 124.

Here, it is also assumed that user U1 applies for the regular service SA via the app AP. For example, it is assumed that user U1 selects the C1 course from among the courses offered in the regular service SA and then applies for the regular service SA. In this case, the information processing device 100 accepts an application for the regular service SA "C1 course" from user U1 (step S14).

In addition, the information processing device 100 determines whether or not the points threshold condition "minimum 200 pts" is met at each end of the month for users who have applied for the subscription service SA, with the deadline at the end of the month being the end of the month. Therefore, when the information processing device 100 determines that it is time to perform the determination process because it has reached the end of March, it determines whether or not the accumulated points "250 pts" of user U1 as of the end of March meet the points threshold condition "minimum 200 pts" (step S15).

In this example, the information processing device 100 determines that the point threshold condition is met, and determines the prize to be offered to the user U1 from among the candidate prizes corresponding to the "C1 course" based on the age of the infant B11 as of the end of March (step S16). Assume that the age of the infant B11 as of the end of March is "3 months old". In that case, the information processing device 100 determines, for example, based on the "3 months old" age, which birthday event prize should be the prize to be offered. For example, the information processing device 100 compares the list table TB with "3 months old" (3rd month) and determines that the "5 months old birthday celebration gift", which is the shortest, is the prize to be offered, which is two months ahead.

In addition, the information processing device 100 updates the points history storage unit 124 based on the determination result in step S16, and also controls delivery so that the prize determined in step S16 is delivered to user U1 (step S17). For example, the information processing device 100 updates the "date and time information," "contents," "point achievement," and "accumulated points" associated with the user ID "U1" that identifies user U1 based on the determination result.

For example, by performing the determination process (step S15) at the end of March, the information processing device 100 newly registers the date and time information "March 31, 2020", the content "Regular delivery C1 course (5-month-old prize)", the points achievement "-200 pt", and the accumulated points "50 pt" (250 pt-200 pt) in the points history storage unit 124. Here, the points achievement "-200 pt" means that "200 pt" of the accumulated points "250 pt" up to that point was consumed in exchange for the 5-month-old prize. In other words, it means that "200 pt" of the accumulated points "250 pt" became the source of funds for the 5-month-old prize.

Let us also assume that some time has passed since the previous example, and user U1 subsequently purchases a pack of diapers PD1 and inputs the activation code that is packaged with the pack via app AP. In this case, in response to the operation of user U1, terminal device 10 transmits code information indicating the input activation code to information processing device 100 (step S18).

When the information processing device 100 acquires the code information in step S18, it updates the purchase information storage unit 123 based on the product information linked to the code information (step S19). For example, the information processing device 100 updates the "date and time information" and "product information" associated with the user ID "U1" that identifies the user U1 based on the product information linked to the code information. Here, because user U1 inputs the activation code on "April 15, 2020", the information processing device 100 newly registers the date and time information "April 15, 2020" and product information "Product Information #11" in the purchase information storage unit 123.

Furthermore, when the information processing device 100 acquires the code information in step S18, it updates the point history storage unit 124 based on the product information linked to the code information (step S20). Following the example of step S13, the information processing device 100 newly registers the date and time information "April 15, 2020", the content "Purchase of diaper PD1", the point achievement "+200 pt", and the accumulated points "250 pt" (50 pt + 200 pt) in the point history storage unit 124 as a result of user U1 inputting the activation code on "April 15, 2020".

When the information processing device 100 determines that it is time to perform the judgment process because it is the end of April, it judges whether the accumulated points of user U1 as of the end of April, which are 250 pts, satisfy the point threshold condition of "minimum 200 pts" (step S21).

In this example, the information processing device 100 determines that the point threshold condition is met, and determines the prize to be offered to the user U1 from among the candidate prizes corresponding to the "C1 course" based on the age of the infant B11 as of the end of April (step S22). As of the end of April, the age of the infant B11 is "4 months old". Therefore, the information processing device 100 determines which birthday event prize for which age should be the prize to be offered based on the "age 4 months old". For example, the information processing device 100 compares the list table TB with "age 4 months old" (4th month) and determines the "6-month birthday celebration gift", which is the shortest, two months ahead, as the prize to be offered.

In addition, the information processing device 100 updates the points history storage unit 124 based on the determination result in step S22, and also controls delivery so that the prize determined in step S22 is delivered to user U1 (step S23). For example, the information processing device 100 updates the "date and time information," "contents," "point achievement," and "accumulated points" associated with the user ID "U1" that identifies user U1 based on the determination result.

For example, by performing the determination process (step S21) at the end of April, the information processing device 100 newly registers the date and time information "April 30, 2020", the content "Regular delivery C1 course (6-month-old prize)", the points achievement "-200 pt", and the accumulated points "50 pt" (250 pt-200 pt) in the points history storage unit 124. Here, the points achievement "-200 pt" means that "200 pt" of the accumulated points "250 pt" to date was consumed in exchange for the 6-month-old prize. In other words, it means that "200 pt" of the accumulated points "250 pt" became the source of funds for the 6-month-old prize.

As explained above, the information processing device 100 determines whether the point threshold condition "minimum 200 pts" is met at each end of the month, for example. However, suppose that user U1 did not purchase diapers PD1 until the end of the following month (the end of May) after purchasing diapers PD1 on April 15, 2020. In other words, user U1 had been purchasing diapers PD1 on a regular basis so as to accumulate more than "200 pts" by the end of the month, but now the end of the following month has come with the regular purchases having ceased.

In this case, the information processing device 100 determines whether the accumulated points of user U1 as of the end of May meet the point threshold condition of "minimum 200 pt" as in the previous examples (step S24), but in this example, where purchases have ceased and the accumulated points have remained at "50 pt" since "April 30, 2020," it determines that the point threshold condition is not met.

In addition, because the information processing device 100 has determined that the accumulated points do not satisfy the point threshold condition of "minimum 200 pts," it decides to stop this month's regular delivery of the prize for a 7-month-old child, based on the child B11's age at this point (5 months old) (step S25).

In addition, the information processing device 100 updates the points history storage unit 124 based on the determination result in step S25 (step S26). For example, the information processing device 100 updates the "date and time information," "content," "point achievement," and "accumulated points" associated with the user ID "U1" that identifies the user U1 based on the determination result.

For example, by performing the determination process (step S24) at the end of May, the information processing device 100 newly registers the date and time information "May 31, 2020", the content "Regular delivery C1 course (7-month-old prize) stopped", the actual points "0 pts", and the accumulated points "50 pts" in the points history storage unit 124. Here, the actual points are "0 pts" because the accumulated points did not satisfy the point threshold condition, which caused the regular delivery to be stopped, and therefore no prizes were exchanged.

The information processing device 100 (display control unit 136, described later) may notify user U1 that he has a shortage of points when the end of the month deadline is approaching (for example, on a day of the week a specified number of days before the end of the month deadline), thereby urging him to make up for the shortage of points. This allows the information processing device 100 to remind user U1 to continue purchasing diapers PD1 on a regular basis. User U1 can also make up for the shortage of points with cash. The information processing device 100 does not necessarily only award points if diapers PD1 are purchased, but can also award points when other products belonging to brand BR1 (for example, baby wipes) are purchased, for example.

As will be described later, the information processing device 100 can also award points when a photograph of an infant together with a monthly prize provided in the subscription service SA is posted to a specified SNS (Social Networking Service). In this way, in this embodiment, various opportunities are provided for the user to earn points in addition to purchasing activities.

As explained above with reference to FIG. 1, the information processing device 100 according to the embodiment accepts applications, including registration of infants who will join the service, for subscription service SA (for infants under 1 year old) that delivers monthly gifts to users to celebrate the infant's monthly age.

In this state, the information processing device 100 periodically determines whether the accumulated points of an subscribed user satisfy the point threshold condition, for example, at the end of March, April, etc. Then, while it is determined that the point threshold condition is satisfied, for example, because the user continues to purchase nonwoven fabric products eligible for points so as to satisfy the point threshold condition, the information processing device 100 periodically determines a birthday event prize according to the infant's age at the moment for each infant eligible for the service, based on the infant's current age in months. On the other hand, the information processing device 100 stops delivering the monthly prize when the accumulated points no longer satisfy the point threshold condition due to, for example, a cessation of continuous purchases of nonwoven fabric products.

With this type of information processing device 100, it becomes possible to effectively motivate users to continue purchasing specific nonwoven fabric products so that they can meet the conditions to receive monthly prizes, thereby making it possible to retain users in particular nonwoven fabric products.

5. Configuration of information processing device
Next, an information processing device 100 according to an embodiment will be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of the configuration of the information processing device according to an embodiment. As shown in Fig. 4, the information processing device 100 has a communication unit 110, a storage unit 120, and a control unit 130.

(Regarding communication unit 110)
The communication unit 110 is realized by, for example, a network interface card (NIC) etc. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10, for example.

(Regarding the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 has a prize information storage unit 121, a registration information storage unit 122, a purchase information storage unit 123, a point history storage unit 124, and a prize history storage unit 125.

(Regarding the prize information storage unit 121)
The prize information storage unit 121 stores information related to prizes. The prize information storage unit 121 is used by the determination unit 135, for example, when determining a prize to be provided. An example of the prize information storage unit 121 according to the embodiment is shown in FIG. 5. In the example of FIG. 5, the prize information storage unit 121 has items such as "course type", "gender", and "age in months". Furthermore, "age in months" includes items indicating actual age in months (for example, "2 months", "3 months", ...).

"Course type" is information indicating the course classification in the subscription service SA. For example, the subscription service SA is divided into various courses according to the characters, decorations, designs, etc. of the prizes. "Course type" is information indicating the classification of each course. For example, a user applies for the subscription service SA by selecting a desired course from the courses indicated by "Course type". Therefore, for example, the information processing device 100 (display control unit 136) can support course selection by displaying an image showing representative prizes, showing what kind of prizes are offered in each course, on a guidance screen that guides users in applying for the subscription service SA.

"Gender" further subdivides "Course Type" according to the gender of the child. For example, if the course type "Course C1" offers prizes featuring a certain character, then a user who further selects the gender "Boy" from "Course C1" will be able to receive prizes featuring this character arranged for male children, for example. On the other hand, a user who further selects the gender "Girl" from "Course C1" will be able to receive prizes featuring this character arranged for female children, for example.

In addition, even if the user does not select "gender," it is assumed that the user has registered the "gender" of the infant at the time of registration, for example. In such a case, the information processing device 100 (determination unit 135) can determine, based on information about the infant (for example, registration information indicating the infant's gender), as the prize to be provided, from among the candidate prizes to be provided to the user, a prize that corresponds to the "gender" indicated in the information about the infant. According to such an information processing device 100, a prize that matches the gender of the infant can be provided, and therefore, for example, inconvenience caused by a prize intended for a girl being given to a male infant can be avoided.

"Age in months" corresponds to the age in months of an infant under one year old, and is information for making it possible to identify the prize corresponding to that age in months. In the example of FIG. 5, "Prize C1-M2" is specified between course type "C1 course", gender "boy", and age in months "2 months". This example shows an example in which it is stipulated that a user who selects "C1 course" and "boy" will be provided with "Prize C1-M2" as a prize for a two-month birthday celebration event.

The prize information storage unit 121 shown in FIG. 5 is an example, and may be subdivided according to, for example, "season" or "sibling relationship." When such subdivision is performed, the information processing device 100 (determination unit 135) can control, for example, to provide prizes with different aspects depending on the season, or prizes with different aspects for older and younger brothers. With such an information processing device 100, it is possible to prevent the user from becoming bored, for example, by being disappointed when the same prize that another mother showed him or the same prize that was given to the older brother is given to the younger brother. As a result, the user can always have a sense of expectation about what kind of prize will be received, which can provide a stronger motivation for the user to continuously purchase a specific nonwoven fabric product.

(Regarding the registration information storage unit 122)
The registration information storage unit 122 stores registration information registered by a user (when using the application AP) in the information processing device 100. An example of the registration information storage unit 122 according to the embodiment is shown in Fig. 6. In the example of Fig. 6, the registration information storage unit 122 has items such as "user ID (identifier)", "user information", "child care recipient information", and "service application status".

"User ID" indicates identification information that identifies the registrant, that is, the user who is in the position of a caregiver who cares for an infant (e.g., parents). "User ID" is, for example, the login ID set by the user when registering. "User information" indicates various information about the user identified by "User ID." In the example of Figure 6, it is conceptually expressed as "User Information #1," but "User information" is specifically information that indicates the user's gender, name, age, address, occupation, relationship to the child, etc.

"Child information" indicates various information about the infant being cared for by the user indicated by the "User ID." In the example of Figure 6, "Child information" includes items such as "Infant ID," "Name," "Age (in months)," and "Relationship."

"Infant ID (Identifier)" indicates identification information that identifies an infant being cared for by the user indicated by the "User ID". "Name" indicates information related to the name of the infant indicated by the "Infant ID". "Age (in months)" indicates information related to the age of the infant indicated by the "Infant ID". "Relationship" indicates information related to the sibling relationship of the infant indicated by the "Infant ID". In the example of Figure 6, the relationship "only child" is registered in association with the user ID "U1" and the infant ID "B11". This example shows that infant B11 of user U1 is an only child.

In the example of FIG. 6, the user ID "U2" is associated with the infant ID "B21" and the infant ID "B22", and the relationship "older brother" is registered in association with the infant ID "B21", and the relationship "younger brother" is registered in association with the infant ID "B22". This example shows a case where user U2 has multiple infants in its care (two infants, B21 and B22), and infants B21 and B22 are siblings.

In this way, when there are multiple infants in the care of one user and these infants are subscribed to the subscription service SA, the information processing device 100 determines the prize to be provided to this one user for each infant in the care of the user (for each infant B21, B22) based on the infant's age in months. In the example of FIG. 6, the information processing device 100 (determination unit 135) determines a prize for infant B21's birthday event based on the fact that infant B21 is "7 months old," and determines a prize for infant B22's birthday event based on the fact that infant B22 is "4 months old."

In addition, when there are multiple infants being cared for by one user as described above (for example, when two sibling infants are registered by one user), the information processing device 100 (determination unit 135) determines the prizes to be provided to the one user to be different between the infants being cared for.

6, for example, the information processing device 100 determines a prize for the 9 months to 1 year celebration event for the older brother infant B21 based on the fact that infant B21 is "7 months old". Also, in the example of FIG. 6, the information processing device 100 determines a prize for the 6 months (half birthday) to 1 year celebration event for the younger brother infant B22 based on the fact that infant B22 is "4 months old". Then, in this example, the information processing device 100 determines a prize for each infant so that there is no overlap between the prize for the 9 months to 1 year celebration event for infant B21 and the prize for the 6 months (half birthday) to 1 year celebration event for infant B22.

This information processing device 100 can prevent the user from becoming bored and being disappointed when the same gift is delivered to the younger brother as was delivered to the older brother. As a result, the information processing device 100 can constantly create a sense of anticipation about what kind of gift will be delivered, which can provide the user with a stronger motivation to continually purchase a particular nonwoven fabric product.

"Service application status" is information indicating the application status for the regular service SA. In the example of FIG. 6, the service application status "Completed" is associated with the user ID "U1". This example shows an example where user U1 has applied for the regular service SA. Also, in the example of FIG. 6, the service application status "Not yet" is associated with the user ID "U3". This example shows an example where user U3 has not applied for the regular service SA.

As shown in FIG. 6, a "user ID" is associated with the "infant ID" of each infant belonging to the user indicated by the "user ID." This makes it possible, for example, for family members (between a mother and father) to share points that change according to the situation of their children (e.g., age in months).

(Regarding the purchase information storage unit 123)
The purchase information storage unit 123 stores history information regarding product purchases by users. For example, the purchase information storage unit 123 stores history information regarding purchases of nonwoven fabric products that are assigned activation codes and are eligible for points (products belonging to the brand BR1 series in the example of FIG. 1). Here, FIG. 7 shows an example of the purchase information storage unit 123 according to the embodiment. In the example of FIG. 7, the purchase information storage unit 123 has items such as "user ID (identifier),""purchasehistory," and "point information."

"User ID" refers to identification information that identifies the registrant, i.e., the user who is in a position to care for an infant (e.g., parents). "User ID" is, for example, the login ID set by the user when registering.

"Purchase history" indicates historical information regarding product purchases by a user. In the example of FIG. 7, "purchase history" includes items such as "date and time information" and "product information." "Date and time information" indicates information regarding the date and time when the product indicated by "product information" was purchased. For example, "date and time information" may indicate the date and time when an activation code with a set expiration date was entered (the activation code was accepted). "Product information" indicates information regarding the product purchased by the user indicated by the user ID. In the example of FIG. 7, it is conceptually represented as "product information #11," but "product information" includes, for example, the brand name, product name, product code, and purchase quantity corresponding to the purchased product.

"Point information" is information that indicates the content of points corresponding to "product information". In the example of Figure 7, it is conceptually expressed as "point information #11", but "point information" includes, for example, points awarded in response to the product indicated in "product information" being purchased in the quantity indicated in "product information".

(Regarding the point history storage unit 124)
The point history storage unit 124 stores history information regarding points awarded in response to actions by a user that are eligible for points. An example of the point history storage unit 124 according to the embodiment is shown in Fig. 8. In the example of Fig. 8, the point history storage unit 124 has items such as "User ID (Identifier)" and "Point History".

"User ID" refers to identification information that identifies the registrant, i.e., the user who is in a position to care for an infant (e.g., parents). "User ID" is, for example, the login ID set by the user when registering.

"Point history" indicates historical information regarding points granted in response to actions by a user that are eligible for points. In the example of FIG. 8, "point history" includes items such as "date and time information," "content," "point record," and "accumulated points." "Date and time information" indicates information regarding the date and time when point control, such as granting (adding) points or withdrawing (subtracting) points, was performed. "Content" is specific content indicating the basis for point control as indicated by "point record." "Point record" indicates the content of the control, such as how many points were granted (added) or how many points were withdrawn (subtracted). "Accumulated points" indicates the points currently accumulated through point control as indicated by "point record." In other words, "accumulated points" are the points held by the user at the current time.

Note that the example in Figure 8 corresponds to the transition of the points history described in Figure 1, and also corresponds to an example of the time when the processing of step S26 is performed.

(Regarding the prize history storage unit 125)
The prize history storage unit 125 stores the history of the provision of monthly prizes for each infant subscribed to the subscription service SA. An example of the prize history storage unit 125 according to the embodiment is shown in Fig. 9. In the example of Fig. 9, the prize history storage unit 125 has items such as "User ID (Identifier)", "Infant ID", "Prize History", and "Remarks".

"User ID" indicates identification information that identifies the registrant, that is, the user (e.g., parents) who is in a position to care for an infant. "User ID" is, for example, a login ID set by the user when registering. "Infant ID" indicates identification information that identifies an infant who is being cared for by the user indicated by the "User ID." In addition, "Infant ID" indicates identification information that identifies an infant who has applied to join the regular delivery service SA.

"Prize history" shows historical information regarding the provision of monthly prizes. In the example of Figure 9, "prize history" includes items such as "date and time information," "contents," and "point results." "Date and time information" shows information regarding the date and time when point control, such as the granting (addition) of points or the withdrawal (subtraction) of points, was performed. "Contents" is specific content that shows the basis for the point control as shown in "point results." "Point results" shows the content of the control, such as how many points were granted (added) or how many points were withdrawn (subtracted).

"Notes" indicates supplementary information to supplement the "Contents" and "Point Achievements".

(Other storage units)
Although not shown, the information processing device 100 may further include an advertisement content storage unit in which candidate advertisement contents to be distributed to users are stored. In the advertisement content storage unit, for example, an "advertiser ID" that identifies the source of advertisement content (e.g., an advertiser such as a sponsor), an "advertising ID" that identifies the advertisement content, "target information" that conditions the users to whom the advertisement content is to be distributed, and "advertising data" that is the actual advertisement content are stored in association with each other.

(Regarding the control unit 130)
4, the control unit 130 is realized by a central processing unit (CPU), a micro processing unit (MPU), or the like executing various programs stored in a storage device inside the information processing device 100 using a RAM as a working area. The control unit 130 is also realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

As shown in FIG. 4, the control unit 130 has a registration acceptance unit 131, an application acceptance unit 132, an acquisition unit 133, a judgment unit 134, a decision unit 135, a display control unit 136, an advertisement control unit 137, an assignment unit 138, and a posting control unit 139, and realizes or executes the functions and actions of the information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 4, and may be other configurations as long as they perform the information processing described below. Also, the connection relationships of the processing units in the control unit 130 are not limited to the connection relationships shown in FIG. 4, and may be other connection relationships.

(Regarding the registration reception unit 131)
The registration reception unit 131 receives various information registrations from the user when using the application AP. For example, the registration reception unit 131 receives registrations of "user information" and "childcare recipient response" as described in FIG. 6. The registration reception unit 131 also stores the received information in the registration information storage unit 122.

(Regarding the application receiving unit 132)
The application acceptance unit 132 accepts applications for the regular service SA. For example, when the application acceptance unit 132 accepts an application for the regular service SA, it registers "Completed" in the "service application status" (registered information storage unit 122) identified by the user ID of the user who made the application. In addition, the application acceptance unit 132 can control the display control unit 136 so that guidance information guiding a user to apply for the regular service SA is notified (displayed) to a user whose service application status is "Not yet".

(Regarding the Acquisition Unit 133)
The acquisition unit 133 acquires purchase information indicating the purchase status of nonwoven fabric products used by the user for childcare of an infant. For example, the acquisition unit 133 acquires purchase information indicating accumulated points, which are points accumulated by the user among points granted according to the purchase status of the nonwoven fabric products.

For example, when an activation code is input to the information processing device 100 via the app AP, the acquisition unit 133 acquires code information indicating the input activation code. Since the activation code is unique information that can uniquely identify a product, the acquisition unit 133 identifies the product and the number of products purchased by the user based on the acquired code information, and stores the identified information in the purchase information storage unit 123 as a purchase history. In other words, the acquisition unit 133 updates the purchase information storage unit 123.

When the acquisition unit 133 identifies the products and the number of products purchased by the user based on the code information, it outputs the identified information to the granting unit 138. The granting unit 138 calculates points to be granted to the user based on the products and the number of products indicated in the information received from the acquisition unit 133. The granting unit 138 then stores "point information" indicating the calculated points in the purchase information storage unit 123, thereby granting points to the corresponding user.

In this state, the acquisition unit 133 acquires a combination of "date and time information," "product information," and "point information" from the purchase information storage unit 123, and updates the "date and time information," "contents," "point results," and "accumulated points" in the point history storage unit 124 based on the acquired combination.

Furthermore, when the determination unit 134 determines that it is time to perform the determination process, the acquisition unit 133 accesses the point history storage unit 124 to acquire point information indicating "accumulated points" and outputs this to the determination unit 134. As explained above, the points vary depending on the activation status by the user, the type of product purchased by the user (e.g., brand, size), the number of products purchased by the user, etc. Therefore, the point information indicating "accumulated points" corresponds to the purchase information indicating the purchase status.

(Regarding the determination unit 134)
The determination unit 134 periodically determines whether or not the purchase status indicated by the purchase information acquired by the acquisition unit 133 satisfies a predetermined condition. For example, when the acquisition unit 133 acquires purchase information indicating accumulated points, which are points accumulated by a user among points granted according to the purchase status of nonwoven fabric products, the determination unit 134 periodically determines whether or not the accumulated points satisfy a point threshold condition.

In the example of FIG. 1, the determination unit 134 determines whether or not the points threshold condition "minimum 200 pt" is met at each end of the month for users who have applied for the regular delivery service SA, with the deadline at the end of the month. Therefore, in this example, when the determination unit 134 determines that it is time to perform the determination process because it is the end of March, it determines whether or not the accumulated points of user U1 as of the end of March meet the points threshold condition "minimum 200 pt". Also, when the determination unit 134 determines that it is time to perform the determination process because it is the end of April, it determines whether or not the accumulated points of user U1 as of the end of April meet the points threshold condition "minimum 200 pt". Also, when the determination unit 134 determines that it is time to perform the determination process because it is the end of May, it determines whether or not the accumulated points of user U1 as of the end of May meet the points threshold condition "minimum 200 pt".

In addition, here, an example is shown in which the determination unit 134 performs the determination process on user U1, but the determination unit 134 performs the determination process for each user who has applied for the regular delivery service SA based on the accumulated points of that user.

In addition, the judgment unit 134 outputs the judgment result to the decision unit 135.

(Regarding the determination unit 135)
The determination unit 135 periodically determines, as a prize to be provided to the user, a prize for an event according to the period that has elapsed since the birth of the infant while it is determined that the purchase information acquired by the acquisition unit 133 satisfies a predetermined condition. For example, the determination unit 135 periodically determines, as a prize to be provided to the user, a prize for an event according to the period that has elapsed since the birth of the infant while it is determined that the accumulated points satisfy the threshold condition. Also, for example, the determination unit 135 determines a prize to be exchanged for the accumulated points corresponding to the threshold condition.

In this regard, in the example of FIG. 1, when the determination unit 135 determines that the accumulated points of user U1 as of the end of March meet the point threshold condition of "minimum 200 pts," it determines the prize to be provided to user U1 from among the candidate prizes corresponding to the "C1 course" based on the age of infant B11 as of the end of March. For example, if infant B11's age as of the end of March is "3 months old," the determination unit 135 determines which birthday event prize for which age should be the prize to be provided based on "3 months old." For example, the determination unit 135 compares the list table TB with "3 months old" (third month) and determines that the "5-month birthday celebration gift," which is the shortest gift to be provided, is two months ahead.

The determination unit 135 also updates the points history storage unit 124 based on the determination result. For example, the determination unit 135 updates the "date and time information," "content," "point achievement," and "accumulated points" associated with the user ID "U1" that identifies user U1 based on the determination result. According to the above example, since the determination process was performed at the end of March, the determination unit 135 newly registers the date and time information "March 31, 2020," the content "Regular delivery C1 course (prize for 5-month-old child)," the point achievement "-200 pt," and the accumulated points "50 pt" (250 pt - 200 pt) in the points history storage unit 124.

The determination unit 135 can also control delivery so that the determined prize is delivered to user U1. For example, if there is an external server device that manages delivery, the determination unit 135 controls delivery by sending the delivery destination information registered by user U1 at the time of application, etc., and information indicating the determined prize (obtained from the prize information storage unit 121) to this external server device.

In the example of FIG. 1, if the decision unit 135 determines that the accumulated points of user U1 as of the end of May do not satisfy the point threshold condition of "minimum 200 pts," it decides to stop this month's regular delivery of a prize for a 7-month-old child based on the age of infant B11 as of the end of May (5 months old).

The determination unit 135 also updates the points history storage unit 124 based on the determination result. For example, the determination unit 135 updates the "date and time information", "content", "point achievement", and "accumulated points" associated with the user ID "U1" that identifies user U1 based on the determination result. According to the above example, since the determination process was performed at the end of May, the determination unit 135 newly registers the date and time information "May 31, 2020", the content "Regular delivery C1 course (7-month-old prize) stopped", the points achievement "0 pt", and the accumulated points "50 pt" in the points history storage unit 124.

The information processing device 100 (display control unit 136, described later) may notify user U1 that he has a shortage of points when the end of the month deadline is approaching (for example, on a day of the week a specified number of days before the end of the month deadline), thereby urging him to make up for the shortage of points. This allows the information processing device 100 to remind user U1 to continue purchasing diapers PD1 on a regular basis. User U1 can also make up for the shortage of points with cash. The information processing device 100 does not necessarily only award points if diapers PD1 are purchased, but can also award points when other products belonging to brand BR1 (for example, baby wipes) are purchased, for example.

In addition, when a single user has multiple infants in his/her care, the determination unit 135 may determine, for each infant in the user's care, a prize for an event that corresponds to the period of time that has elapsed since the birth of the infant, as the prize to be provided to the single user. In such a case, the determination unit 135 may determine, as the prize to be provided to the single user, different prizes for each infant in the user's care.

In addition, while it is determined that the threshold condition is satisfied, the determination unit 135 may determine, as the prize to be offered to the user, from among the candidate prizes to be offered to the user, a prize that corresponds to the season in which the prize is estimated to arrive to the user, based on the season corresponding to each time point at which it is determined that the threshold condition is satisfied.

The determination unit 135 also determines, based on information about the infant, from among the candidate prizes to be offered to the user, a prize that corresponds to the infant's gender as the prize to be offered to the user.

(Regarding the display control unit 136)
The display control unit 136 performs various display controls. For example, the display control unit 136 controls the display of various screens dedicated to the app AP on the terminal device 10 via the app AP. Furthermore, when the display control unit 136 receives information on a user who has not applied for the regular service SA from the application reception unit 132, the display control unit 136 controls the display of guidance information for guiding the user to apply for the regular service SA on the terminal device 10 of the user.

Here, an example of various screens dedicated to the app AP, whose display is controlled by the display control unit 136, will be described with reference to FIG. 10. FIG. 10 is a diagram showing an example of a screen whose display is controlled by the display control unit 136. In the following description of FIG. 10, user U1 will be used as an example.

For example, when user U1 launches app AP, the display control unit 136 causes the terminal device 10 to display a home screen G1 dedicated to app AP. For example, the display control unit 136 refers to the point history storage unit 124 to identify the accumulated points of user U1, and generates a home screen G1 in which the current points held by user U1 (i.e., the accumulated points) are displayed in the upper center. Then, the display control unit 136 causes the terminal device 10 of user U1 to display a home screen G1 such as that shown in FIG. 10.

The home screen G1 also displays a button B11 for displaying the points history, and a button B12 for transitioning to a prize exchange screen G2 for exchanging accumulated points for prizes (for example, regular exchanges by applying for the subscription service SA, or exchanges for specific products of one's choice).

In this state, when the display control unit 136 detects that button B11 has been pressed, it refers to the point history memory unit 124 to extract the point history of user U1 (e.g., point history for a specified period of time), and displays a point history screen (not shown) on which the extracted point history is displayed. The point history screen also includes a button for transitioning to a prize history screen on which the prize history can be checked, which shows what prizes have been offered in the subscription service SA so far, and how points have fluctuated accordingly. When such a button is pressed, the display control unit 136 refers to the prize history memory unit 125 to extract the prize history of user U1, and displays a prize history screen (not shown) on which the extracted prize history is displayed.

In addition, if there are multiple infants being cared for by one user (for example, if two sibling infants are registered by one user), the prize history screen will display the prize history corresponding to each infant.

In addition, area AR1 included in home screen G1 displays prize list content that displays prizes that can be exchanged for points in a scrollable manner from side to side.

Here, when the display control unit 136 detects that the button B12 has been pressed, it transitions to a prize exchange screen G2 for exchanging accumulated points for prizes. At this time, if the display control unit 136 determines that the user U1 has not applied for the regular service SA, it displays guidance information C21 in the prize exchange screen G2, which guides the user to apply for the regular service SA. In the example of FIG. 10, the guidance information C21 is displayed as guidance content in banner format, and includes the title "Regular Service Information" along with text indicating its details. In addition, a link is provided in the guidance information C21 to transition to a detailed explanation page for the regular service SA.

As shown in FIG. 10, the prize exchange screen G2 includes areas AR21 and AR22. Area AR21 displays a first application content for applying for the regular service SA. Specifically, the first application content is composed of a button B21 for applying for the C1 course of the regular service SA, and a button B22 for applying for the C2 course of the regular service SA. For example, when button B21 is pressed, the user is transitioned to a detailed content page corresponding to the C1 course. For example, if user U1 is satisfied with the conditions and prizes shown on the detailed content page, he or she can enter various information related to the application on the subsequent page.

Area AR22 displays second application content for applying for an exchange service corresponding to prizes that can be exchanged with points without fail, or for prizes that users who win a lottery can exchange with points. In the example of FIG. 10, the second application content is composed of a button B23 for applying to exchange "300 pt" of the accumulated points for the prize "haircut cape", a button B24 for applying to exchange "500 pt" of the accumulated points for the prize "one adult zoo ticket", etc.

(Regarding the advertisement control unit 137)
The advertisement control unit 137 performs various controls related to advertisement delivery. For example, the advertisement control unit 137 controls advertisement content to be delivered to a user based on the purchase information acquired by the acquisition unit 133. The information processing device 100 receives various information related to a user when the user registers or applies for a service, and therefore can collect various information related to the user.

Accordingly, the acquisition unit 133 further acquires user information about the user (e.g., "user information" stored in the registration information storage unit 122) and infant information about an infant cared for by the user (e.g., "child care recipient information" stored in the registration information storage unit 122). Thus, the advertising control unit 137 controls the advertising content to be delivered to the user based on the acquired purchase information, user information, and infant information.

For example, the advertising control unit 137 determines the advertising content to be distributed to the user based on the information acquired by the acquisition unit 133. Then, the advertising control unit 37 distributes the determined advertising content to the user.

With such an information processing device 100, it is possible to provide advertising content suited to both the user and the user's infant, thereby realizing more optimal advertising delivery to the user. As an example, with such an information processing device 100, it is possible to provide optimal advertising content that meets conditions 1 to 3 for pinpointed users such as parents with an "infant aged 5 to 10 months living in XX, Tokyo" (condition 1), who have "purchased XX product" (condition 2), and who "have concerns like △△" (condition 3).

(Regarding the assignment unit 138)
The granting unit 138 grants points to a user according to an action taken by the user using the prize determined by the determination unit 135. For example, when a user takes an action for which points are to be granted using the prize determined by the determination unit 135, the granting unit 138 grants a number of points according to the type and content of the action. Also, for example, the granting unit 138 grants points that can be used only in the regular delivery service SA.

In addition, when a user posts a photographed image of both the prize and the child so that the photographed image can be shared on a predetermined information sharing service (e.g., SNS), the granting unit 138 grants points to the user. For example, the granting unit 138 grants points in accordance with the control of the posting control unit 139 as described below.

(Regarding the posting control unit 139)
When a user performs a procedure for posting so that an image of a prize and a child can be shared (for example, when a button corresponding to a posting destination service is pressed), the posting control unit 139 accepts the upload of the image. Then, the posting control unit 139 transmits (posts) the uploaded image to an external server device corresponding to the posting destination service.

The prizes according to the embodiments described so far are items that can only be obtained by special users who have applied to the subscription service SA, who have children under the age of one, and who regularly purchase nonwoven fabric products to meet the conditions. However, for example, if such prizes are resold, there is a possibility that unrelated people who have not applied to the subscription service SA, who do not have children, and who do not regularly purchase nonwoven fabric products to accumulate points may be able to obtain the prizes. In addition, if such unrelated people have installed the app AP, for example, they may be able to earn points by posting images using the prizes according to the embodiments obtained through resale.

Therefore, to prevent an unrelated person from obtaining points illegally, the posting control unit 139 determines whether or not the prize captured in the uploaded photographed image is a prize that has been provided to a user who has completed the procedure for posting the photographed image. For example, if a terminal ID (identifier) corresponding to the terminal device 10 is linked to a user ID, the posting control unit 139 determines whether or not the terminal ID corresponding to the terminal device 10 where the upload was performed is a legitimate terminal ID linked to a user ID registered in the prize history storage unit 125. If the terminal ID corresponding to the terminal device 10 where the upload was performed is not linked to a user ID registered in the prize history storage unit 125, the posting control unit 139 determines that the uploading user is an unrelated person and controls the granting unit 138 not to grant points.

In addition, if the terminal ID corresponding to the terminal device 10 where the upload was performed is linked to a user ID registered in the prize history storage unit 125, the posting control unit 139 determines whether or not a combination of a prize indicated in the prize history and a correct image of an infant (e.g., an image of an infant's face) indicated by an infant ID associated with the user ID in the prize history is captured in the uploaded captured image. If the posting control unit 139 determines that the combination is not captured in the captured image, it controls the granting unit 138 not to grant points. On the other hand, if the posting control unit 139 determines that the combination is not captured in the captured image, it determines that the prize captured in the captured image is a prize that has been provided to a user who has performed the procedure for posting the captured image, and controls the granting unit 138 to grant points.

With this type of information processing device 100, it is possible to control the points so that unrelated people who have not received a prize cannot obtain points fraudulently, thereby realizing fair point allocation.

In addition, for example, a user who has applied for the subscription service SA, has a child under the age of one, and is a special user who regularly purchases nonwoven fabric products to meet the conditions, but it is not desirable for such a user to be able to obtain a lot of points by posting many photos of children other than the one who has been subscribed to the subscription service SA (for example, children of other users).

Therefore, in order to prevent such a situation, the posting control unit 139 performs identity authentication to verify that the infant captured in the uploaded photographed image is the infant being cared for by the user who has completed the procedure for posting the photographed image. If the identity authentication is successful, the posting control unit 139 awards points to the user who has completed the procedure for posting the photographed image. For example, the posting control unit 139 can perform identity authentication by image authentication between the infant captured in the photographed image and the infant transferred to a correct image (e.g., an image of the infant's face) previously registered by the user who has completed the procedure for posting the photographed image.

In addition, with such an information processing device 100, it is possible to control the system so that, for example, a particular user cannot unfairly obtain a large number of points by posting many images of not only his or her own child but also other people's children, thereby realizing a fair allocation of points.

The granting unit 138 may also grant points to users based on evaluation information indicating the evaluation given to the captured image in a specified information sharing service (e.g., SNS). The granting unit 138 grants a number of points according to the number of "likes" given to the captured image in the specified information sharing service. According to such an information processing device 100, points can be granted as a reward to users who become influencers. According to such an information processing device 100, for example, it is possible to induce users who have viewed a posted image to purchase a specific nonwoven fabric product out of their curiosity about what they should do to receive the prize, and therefore it is possible to effectively trap users into the subscription service SA.

6. Processing Procedure
Next, the procedure of information processing according to the embodiment will be described with reference to Fig. 11. Fig. 11 is a flowchart showing the procedure of information processing according to the embodiment. In Fig. 11, a user U1 is taken as an example of a user to be processed.

First, the determination unit 134 determines whether or not it is time to perform a determination process using a point threshold condition (step S101). While the determination unit 134 determines that it is not time to perform the determination process (step S101; No), it waits until it can determine that it is time to perform the determination process.

On the other hand, when the determination unit 134 determines that it is time to perform the determination process (step S101; Yes), the acquisition unit 133 accesses the point history storage unit 124, acquires point information (purchase information) indicating the "accumulated points" associated with the user ID "U1", and outputs this to the determination unit 134 (step S102).

When the determination unit 134 receives the point information from the acquisition unit 133, it determines whether the accumulated points indicated by the point information satisfy a point threshold condition (e.g., a minimum of 200 points has been accumulated) (step S103).

When it is determined that the accumulated points satisfy the point threshold condition (step S103; Yes), the determination unit 135 identifies the age in months of the infant to be processed at the current time (the infant to whom user U1 has subscribed for the regular delivery service) (step S104). For example, the determination unit 135 compares the user ID "U1" with the registration information storage unit 122 to identify the age in months of the infant to be processed.

Then, the determination unit 135 determines the prize to be provided to user U1 from among the candidate prizes based on the identified age in months (step S105). The determination unit 135 determines the prize to be provided to user U1 from among the candidate prizes belonging to the course selected by user U1. For example, the determination unit 135 determines which prize for a birthday event of which age is to be the prize to be provided based on the identified age in months. For example, the determination unit 135 compares the list table TB with the identified age in months and determines that a "birthday celebration gift" that is two months in the future, which is the shortest, is to be the prize to be provided.

The determination unit 135 also updates the points history storage unit 124 based on the current determination result. For example, the determination unit 135 updates the "date and time information," "contents," "point results," and "accumulated points" associated with the user ID "U1." The determination unit 135 also updates the prize history storage unit 125 in a similar manner.

The determination unit 135 also controls delivery so that the determined prize is delivered to user U1 (step S106).

On the other hand, if the decision unit 135 determines that the accumulated points do not satisfy the point threshold condition (step S103; No), it decides to stop this month's regular delivery, which delivers monthly prizes for the next few months based on the current age of the infant being processed, and ends the process. At this time, the decision unit 135 updates the point history storage unit 124 based on the current decision to stop the regular delivery. For example, the decision unit 135 updates the "date and time information," "content," "point achievement," and "accumulated points" associated with the user ID "U1" that identifies user U1. The decision unit 135 also updates the prize history storage unit 125 in a similar manner.

7. Modifications
The information processing device according to the above embodiment may be embodied in various different forms other than the above embodiment.

[7-1. About terminal devices]
In the above embodiment, the information processing according to the embodiment has been described as being performed by the information processing device 100, which is a server device. However, the information processing according to the embodiment may be performed by the terminal device 10 used by a user. In such a case, an information processing program according to the embodiment is installed in the terminal device 10. Furthermore, the terminal device 10 may be configured to be capable of realizing the information processing according to the embodiment in a stand-alone state, or may be configured to be capable of realizing the information processing according to the embodiment in cooperation with an external server device.

[7-2. Disclosure of prizes]
In the home screen G1 and the prize exchange screen G2 shown in Fig. 10, examples are shown in which some of the prizes that may be provided in the regular message service SA are made public. However, the specific contents of the prizes to be provided for each age are controlled so as not to be made public. This allows the user to have a sense of expectation about what kind of prize they will receive.

[8. Other]
Among the above-mentioned processes, all or part of the processes described as being performed automatically may be performed manually. Also, all or part of the processes described as being performed manually may be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings may be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

The components of each device shown in the figure are conceptual and functional, and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure. Furthermore, each component may be functionally or physically distributed and integrated in any unit, in whole or in part, depending on various loads and usage conditions. Furthermore, each of the processes described above may be executed in appropriate combinations as long as there are no contradictions.

9. Hardware Configuration
The information processing device according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in Fig. 12, for example. The information processing device 100 will be described below as an example. Fig. 12 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a calculation device 1030, a cache 1040, a memory 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

The arithmetic device 1030 operates based on programs stored in the cache 1040 or memory 1050, or programs read from the input device 1020, and executes various processes. The cache 1040 is a cache such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The memory 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is a memory realized by a ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, etc.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a monitor or a printer, and may be realized, for example, by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). On the other hand, the input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, scanner, etc., and may be realized, for example, by a USB.

For example, the input device 1020 may be realized by a device that reads information from an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be realized by an external storage medium such as a USB memory.

The network IF 1080 has the function of receiving data from other devices via the network N and sending it to the computing device 1030, and also transmitting data generated by the computing device 1030 to other devices via the network N.

Here, the arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the memory 1050 onto the cache 1040 and executes the loaded program. For example, when the computer 1000 functions as the information processing device 100, the arithmetic device 1030 of the computer 1000 realizes the functions of the control unit 130 by executing the program loaded onto the cache 1040.

The above describes the embodiments of the present application in detail with reference to several drawings, but these are merely examples, and the present invention can be embodied in other forms with various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the disclosure section of the invention.

REFERENCE SIGNS LIST 1 Information processing system 10 Terminal device 100 Information processing device 120 Memory unit 121 Prize information memory unit 122 Registration information memory unit 123 Purchase information memory unit 124 Point history memory unit 125 Prize history memory unit 130 Control unit 131 Registration acceptance unit 132 Application acceptance unit 133 Acquisition unit 134 Determination unit 135 Decision unit 136 Display control unit 137 Advertising control unit 138 Granting unit 139 Posting control unit

Claims (16)

an acquisition unit that acquires purchase information indicating accumulated points , which are points that the user has accumulated at the present time point when the predetermined time comes, among points granted to the user according to a purchase situation of the user purchasing a nonwoven fabric product to be used for childcare of an infant at each predetermined time point of each month ;
A determination unit that determines whether the accumulated points satisfy a threshold condition ;
An information processing device characterized by having a determination unit that, when it is determined that the accumulated points satisfy a threshold condition, determines as a prize to be provided to the user a prize that corresponds to the infant's age in months at the current time at the specified timing and is calculated from information about the infant. The information processing device described in claim 1, characterized in that, when there are multiple infants being cared for by a single user, the determination unit determines, for each infant being cared for, a prize corresponding to the age of the infant in months at the current time at the specified timing as the prize to be provided to the single user. The information processing device according to claim 2 , wherein the determination unit determines the prize, which differs among the infants being cared for, as the prize to be provided to the one user. The information processing device described in any one of claims 1 to 3, characterized in that when it is determined that the threshold condition is satisfied, the determination unit determines, from among the prizes, a prize that corresponds to the season corresponding to the current time at which the specified timing is reached as the prize to be provided to the user. The information processing device described in any one of claims 1 to 4, characterized in that when it is determined that the threshold condition is satisfied, the determination unit determines, from among the prizes , a prize that corresponds to the gender of the infant as the prize to be provided to the user . An information processing device as described in any one of claims 1 to 5, further comprising a notification unit that notifies a user who has not applied for a service that allows the user to receive a prize according to the child's age in months at the current specified time when the accumulated points satisfy a threshold condition, of guidance information guiding the user to apply for the service. The information processing device according to any one of claims 1 to 6 , further comprising an advertising control unit that controls advertising content to be delivered to the user based on the purchase information acquired by the acquisition unit. The acquisition unit further acquires user information regarding the user and infant information regarding an infant being cared for by the user,
The information processing device according to claim 7 , wherein the advertisement control unit controls advertisement content to be delivered to the user based on the purchase information, the user information, and the child information. The information processing device according to any one of claims 1 to 8 , further comprising an awarding unit that awards points to the user in accordance with an action taken by the user using the prize determined by the determination unit. The information processing device according to claim 9, characterized in that the granting unit grants, as the points, points that can be used in a service that allows the user to receive a prize according to the child's age in months at the current time when the specified timing occurs when the accumulated points satisfy a threshold condition. The information processing device according to claim 9 or 10, characterized in that the awarding unit awards points to the user when the user posts a photographed image of the prize and the infant together so that the photographed image can be shared on a predetermined information sharing service. The information processing device according to claim 11, characterized in that the awarding unit awards points to a user who posted the captured image when it is determined that the prize captured in the captured image is a prize that has been provided to the user who posted the captured image. The information processing device according to claim 11 or 12, characterized in that the granting unit grants points to a user when authentication is obtained that the infant photographed in the photograph is the infant being cared for by the user who posted the photograph. The information processing device according to any one of claims 11 to 13 , characterized in that the granting unit grants the points to the user based on evaluation information indicating an evaluation given to the captured image within the specified information sharing service. An information processing method executed by an information processing device,
an acquisition step of acquiring purchase information indicating accumulated points , which are points that the user has accumulated at the present time point at which the predetermined time comes, among points granted to the user according to a purchase situation in which the user purchases a nonwoven fabric product to be used for childcare of an infant at each predetermined time point of each month ;
a determination step of determining whether the accumulated points satisfy a threshold condition ;
and when it is determined that the accumulated points satisfy a threshold condition, a determination step is performed to determine as the prize to be offered to the user a prize that corresponds to the infant's age in months at the current time at the specified timing and is calculated from information about the infant. an acquisition step of acquiring purchase information indicating accumulated points , which are points that the user has accumulated at the present time point at which the specified time comes, among points granted to the user according to a purchase situation in which the user purchases a nonwoven fabric product to be used for childcare of an infant at each specified time point of each month;
a determination step of determining whether the accumulated points satisfy a threshold condition ;
An information processing program for causing a computer to execute the following steps: when it is determined that the accumulated points satisfy a threshold condition, a decision step is performed to determine, as the prize to be provided to the user, a prize that corresponds to the infant's age in months at the current time at the specified timing and is calculated from information about the infant.

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