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Why TikTok Shop’s real ROI was never meant to stay on TikTok
Mar 30, 2026
Janette Barredo, vp, marketing, SAYN Ask 10 beauty executives whether TikTok Shop is worth the investment, and they’ll give 10 different answers. The commissions are steep. The discounting pressure is real. The audience skews young, and average order values tend to trail behind other channels. For every brand celebrating a viral moment, another is quietly […]
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