Callbox

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of BASF 3D Pinritng Solutions

Describe what your company does in a single sentence.

At Forward AM, our purpose is to streamline every manufacturing process with layers of AM. From consultancy, development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing – our AM experts will work to ensure that your project meets your exact needs. Rooted in BASF’s 160-year heritage of excellence, Forward AM is centrally positioned as the biggest global independent solutions and materials portfolio for AM materials, services and software. Whatever material you require for your specific project, we offer the world’s largest selection of 3D printing materials and service solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• Pipeline generation - lead generartion

SOLUTION

How did you find Callbox?

Online Search

Why did you select Callbox over others?

They use data very well and they proved that they can find the right people

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Callbox on expanding our business in the American market. They managed to deliver leads that our sales people loved and converted into opportunities in higher conversion rates than normal. They also managed to do it at higher scale than anticipated, considering the small niche in B2B manufacturing we were targeting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While I cannot go into specific numbers, I can say that the ROI was positive. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In the cold outreach business its very hard to expect delivery on time and at scale. They managed to deliver the first lead very early in the project (first or second week after start) and continued doing so through the project period. We expected 3-5 leads per month, they delivered 10-15 monthly. 

Normally in these cases quality suffers, so I prepared the SDRs to be extra critical and avoid spamming sales. However it wasn't needed in this case, and both functions referred to the leads as high quality, which was reflected in the lead-to-opportunity conversion rate I saw in SalesForce.

What was your primary form of communication with Callbox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were able to find the right persona, which was very difficult for us. Their precision is also impressive, resulting in high-quality leads and good conversion rates. 

Are there any areas for improvement or something Callbox could have done differently?

When starting the project, the team needed a short brief, which didn't dive technically into the product. They almost didn't know what was the product. However, considering the outcome it didn't seem to matter. 

BACKGROUND

Please describe your company and position.

I am the Sales Operations Specialist of an it services company 

Describe what your company does in a single sentence.

We are the data science AI and machine learning arm of a Philipines conglomerate, providing different solutions and consultancy services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• Lead generation for sales and marketing qualified leads
• Create data lists for potential company or personnel to target a solution

SOLUTION

How did you find Callbox?

Online Search

Why did you select Callbox over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Call contacts and provide qualified leads (sales and marketing) based on target industries and countries
2. Send marketing collaterals to the contacts
3. Source and verify contact details of specific companies and relevant personnel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistently have new 1-2 contacts / sales / marketing qualified leads on average per month
• Appointments were successfully made and attended (although no new business opportunities gained)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Yes they're very prompt in responding to emails 
• very responsive and always helpful to answer to our requests 
• Very adaptable and flexible to our needs that may change with the industry trends / new policies / company's new direction

What was your primary form of communication with Callbox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The responsibility and ownership of the team assigned 
• Fast response and consistent from the same team member in charge

This is impressive as there is barely any communication breakdown, follows up are done neatly and timely and love the fact that there is a team assigned and the weekly detailed reports

Are there any areas for improvement or something Callbox could have done differently?

For the virtual face to face sessions, perhaps to have more indepth analysis or suggestion instead of reading off exactly from the report pdf sent. this would help raise the value of the meeting

BACKGROUND

Please describe your company and position.

I am the Marketing Manager APAC+Japan of Quadient

Describe what your company does in a single sentence.

Quadient helps businesses enhance customer experiences through innovative software solutions for customer communications, parcel delivery, and business process automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• Generate more leads
• Appointment Setting
• Lead follow up - post event focus as one
• Data cleanse & checking

SOLUTION

How did you find Callbox?

Google

Why did you select Callbox over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Callbox involves providing comprehensive SDR services to support us (Quadient) lead generation and nurturing efforts. This includes identifying, engaging, and qualifying prospects to ensure a steady pipeline of high-quality leads for the sales team. Callbox utilizes targeted outreach strategies, including email campaigns, phone calls, and social media touchpoints, tailored to Quadient’s specific audience segments and business objectives.

Key deliverables include a detailed lead qualification process, ensuring each lead meets Quadient’s predefined criteria before being passed on to the sales team. Regular reporting on campaign performance, lead status, and actionable insights is also provided to refine strategies and optimize outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the Callbox SDR project highlight significant progress and success in advancing Quadient’s lead generation and nurturing initiatives. Callbox consistently delivered high-quality leads by qualifying and converting prospects into sales-ready opportunities, directly contributing to a stronger sales pipeline. This allowed Quadient’s sales team to focus their efforts on high-value prospects, improving overall efficiency and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently deliver all items on time, ensuring that deadlines are met without compromising on quality. Their structured approach to managing campaigns and lead-nurturing activities provides clarity and alignment with Quadient’s objectives, making the partnership seamless and productive.

What was your primary form of communication with Callbox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Callbox is their exceptional responsiveness and commitment to collaboration, fostering a seamless and productive working relationship that consistently drives results.

Are there any areas for improvement or something Callbox could have done differently?

Absolutely none at all. They over-deliver and meet every area of our goals. We will continue to use them at all costs.

BACKGROUND

Please describe your company and position.

I am the Senior Regional Marketing Manager (APAC) of Cepheid

Describe what your company does in a single sentence.

Delivering a better way by enabling access to molecular diagnostics everywhere

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• LeadGen
• Building a pipeline of MQLs
• Data Enrichment

SOLUTION

How did you find Callbox?

Referral

Why did you select Callbox over others?

• High ratings
• Referred to me

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables: 

• Multichannel interactions to identify, qualify, engage, and seamlessly pass on leads to Cepheid team for further nurturing and conversion
• Continuous refinement of ICPs and targeting strategies, enriching the target database for precise and relevant lead generation
• Delivering detailed lead handoff briefs containing suggested introductions and customized communication strategies 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ~1500 outbound calls
• 36 MQLs
• 10 SQLs
• 1 sales opportunity
• 23 new accounts/non users identified
• 42 enriched contacts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite of initial hiccups, the team demonstrated capabilities and competence, working with resilience to generate quality leads minimizing overlap with existing opportunities and customers of Cepheid. The lead handoff dossier is quite comprehensive to cover all relevant details about the prospects and the weekly cadence meetings provide good overview of the progress while also helping navigate through any challenges.

What was your primary form of communication with Callbox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Callbox is an organization that is professionally managed and process-oriented.

Are there any areas for improvement or something Callbox could have done differently?

Nothing specific at the moment, the project is progressing well! Perhaps a feedback loop with sales could be established to determine quality of leads generated and opportunities in funnel

BACKGROUND

Please describe your company and position.

I am the Head of Business Development Asia Pacific of Cochrane Global

Describe what your company does in a single sentence.

With over four decades of experience in designing, engineering and manufacturing physical perimeter security barriers for the world's foremost corporations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• Expand reach in APAC
• Target B2B connections
• Target B2C connections

SOLUTION

How did you find Callbox?

Referral

Why did you select Callbox over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Service Overview
CallBox offers lead generation, sales support, and appointment setting services tailored to your business objectives. The goal is to increase your sales pipeline through effective communication with prospects and clients.

2. Key Activities
a. Lead Generation:

Identifying and targeting potential leads based on your business profile, industry, and geographic preferences.
Utilizing multiple channels like telemarketing, email, and social media outreach to connect with leads.
Gathering necessary information such as contact details, company size, decision-makers, and buying intent.
b. Appointment Setting:

Scheduling meetings with high-potential leads.
Coordinating appointments based on your sales team's availability.
Using automated reminders and follow-ups to ensure high attendance rates.
c. Data Verification and Cleansing:

Ensuring that the lead and customer databases are regularly updated and accurate.
Removing duplicates, correcting errors, and adding new relevant contact information.
d. Sales Support:

Nurturing leads that are not immediately ready to purchase, keeping them engaged with ongoing communication and targeted campaigns.
Offering follow-up services, including reminders, updates, and providing additional product information.
e. CRM Integration:

Integrating the collected leads and appointments directly into your CRM system for seamless tracking and management.
Ensuring the data flow is consistent and easy for your team to access.
3. Key Deliverables
Lead Lists:Compiled and verified lead lists with relevant business details and contact information.
A target list segmented based on specific criteria like industry, location, and buying potential.
Scheduled Appointments:A list of confirmed appointments with detailed information on the prospect, including their goals, challenges, and meeting agenda.
Lead Nurturing Reports:Regular updates and follow-up reports on leads, including the status of communication, any challenges faced, and next steps for nurturing.
Database Updates:Cleaned and organized databases containing accurate lead and customer information.
CRM-ready data files with all relevant customer touchpoints and interaction history.
Monthly Reports:Performance reports summarizing key metrics like leads generated, appointments set, conversion rates, and return on investment (ROI).
Insights into market trends, feedback from leads, and recommendations for strategy refinement.
4. Outcomes Expected
Increased Qualified Leads: Expect a steady flow of qualified leads based on highly targeted campaigns.
Improved Conversion Rates: With higher-quality leads and well-scheduled appointments, your sales team can focus on closing deals.
Enhanced Customer Relationships: Through consistent follow-ups and personalized communication, customer trust and engagement will increase.
Time and Cost Efficiency: Automation and professional telemarketing allow your sales team to focus on high-value activities, reducing the time and resources spent on prospecting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of Leads Generated: The total number of qualified leads collected through the call box system, tracking the volume of incoming inquiries.
Lead Conversion Rate: The percentage of leads that were successfully converted into customers or clients, indicating the quality of leads and the effectiveness of follow-up strategies.
Response Time: The average time it takes to respond to a lead after they interact with the call box, with faster response times often correlating with higher conversion rates.
Customer Engagement: The level of interaction or engagement from the leads (e.g., follow-up calls, emails, or meetings scheduled), which indicates interest and potential for conversion.
Cost per Lead (CPL): The average cost to generate each lead, helping to assess the cost-efficiency of the service.
Return on Investment (ROI): The overall return generated from the leads compared to the cost of implementing the call box lead generation system.
Lead Quality: The percentage of high-quality or high-potential leads, based on criteria such as industry, company size, or specific interests, demonstrating the targeting precision of the service.
Customer Satisfaction/Feedback: Direct feedback from customers or leads on their experience with the call box, indicating how well the service met their expectations.
Lead Nurturing and Follow-up Success: Tracking how many leads were nurtured over time and how many responded positively to further communications, showcasing the long-term effectiveness of the lead generation strategy.
System Uptime and Reliability: Tracking the system’s operational performance, such as downtime or disruptions, which reflects the reliability and robustness of the call box service.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Project Management:
Planning & Coordination: Companies involved in large infrastructure projects (ports, airports, data centers) tend to have detailed planning stages, including risk assessments, budgeting, and resource management. Projects of this scale are typically managed using industry-standard frameworks such as PMBOK (Project Management Body of Knowledge) or Agile methodologies, depending on the nature of the project.
Cross-Disciplinary Teams: These projects often involve a mix of engineers, contractors, government agencies, and service providers. The coordination of all these stakeholders is crucial for delivering the project on time.
Technology Integration: For projects like data centers, modern project management tools (e.g., BIM, cloud-based software) are utilized for real-time tracking and management.
2. Timely Delivery:
Delays in Large Projects: Delays are common in large-scale projects due to unforeseen circumstances like regulatory approvals, weather conditions, or budget overruns. However, companies typically have contingency plans to address such issues.
Successful On-Time Deliveries: In cases where deadlines are met, companies often focus on strong project monitoring and control systems, which help to ensure timelines are adhered to. Project managers use Gantt charts, project dashboards, and milestone tracking to manage the schedule.
3. Responsiveness to Needs:
Customer-Centric Approach: Companies in the infrastructure sector are usually highly responsive to the needs of their clients, especially for critical infrastructure like airports and data centers, where uptime and safety are non-negotiable.
Communication: Regular status updates and meetings are held with clients to ensure that any concerns are promptly addressed. Many companies use customer service portals or dedicated client managers to maintain clear communication throughout the project.
Adaptability: In the face of changing project requirements, especially in tech-heavy projects like data centers, these companies often show flexibility. They may adapt to evolving customer needs, be it in power usage, connectivity, or security measures.

What was your primary form of communication with Callbox?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Callbox stands out for its comprehensive B2B lead generation services, offering a combination of human expertise and AI-powered technology. What makes it unique is its ability to cater to global markets across diverse industries, with a strong emphasis on account-based marketing (ABM) and cross-border expansion. Their multi-channel outreach, including calls, emails, and digital touchpoints, helps companies efficiently connect with ideal prospects. Additionally, Callbox is trusted by top global companies to improve sales cycles, generate high-value leads, and support market growth

Are there any areas for improvement or something Callbox could have done differently?

While Callbox excels in multi-channel B2B lead generation and targeting global markets, there could be further improvement in offering more transparent case studies or client success stories to showcase the effectiveness of their services in varied industries. Additionally, integrating more personalized or flexible pricing options could help cater to a broader range of businesses, from startups to large enterprise

BACKGROUND

Please describe your company and position.

I am the Executive of Hello Health Group

Describe what your company does in a single sentence.

Asia's largest digital healthcare platform providing medically reviewed information for everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• Target a specific audience and generate awareness of HelloHealth's B2B offering

SOLUTION

How did you find Callbox?

Online Search

Why did you select Callbox over others?

Referred to me

How many teammates from Callbox were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help with Callbox's existing database for our core and non-core audiences to target and generate outreach via multi-channels. 

Total of 3 month engagement with main key deliverable of converted leads, i.e. appointments with interested parties.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far on average 1-2 appointments generated per week with clientele that wasn't on our hunting list or radar at all, hence a pure value-add to our existing business development efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Callbox was very responsive and flexible in their approach. Feedback is taken seriously and applied swiftly. 

Even a campaign break between holiday season was possible, which made it even more effective. 

What was your primary form of communication with Callbox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The resources they have and the sheer volume of outreach activities they can accomplish compared to dping this inhouse.

Are there any areas for improvement or something Callbox could have done differently?

Callbox could work on improving their effectiveness in certain markets where English is not so well spoken. There were clear performance differences with e.g. Vietnam compared to Indonesia, Philippines and Malaysia.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

Logistics and Supply Chain Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• To assist our company to reach out to customers to set appointments for sales meetings
• To reach out to companies that we don't have contact information on

SOLUTION

How did you find Callbox?

Online Search

Why did you select Callbox over others?

• Pricing fit our budget
• Good value for cost
• Positive case study in same industry

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

-Manage a LinkedIn profile

-email & call outreach to prospective clients

-Lead Qualification

-Appointment setting

Key deliverables are appointment settings with opportunities for my company to quote for our services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-Amount of leads qualified

-Amount of appointments set for us

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project managed very well from start.
Project meetings are held regulary with deliverables in each step deliveried on time.

Close communication and updates from Callbox on Microsoft Teams.

In short, very responsive and agile to changes needed. They're a great partner to work with

What was your primary form of communication with Callbox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

-Structured in every step.

-Clear communication

-Agile and responsive to changes and customisation

-Covers a wide aspect of the whole sales cycle (not just calls and emails but LinkedIn as well)

Are there any areas for improvement or something Callbox could have done differently?

Not that I can think of; they been great so far

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Yularatech

Describe what your company does in a single sentence.

We provide comprehensive IT services to our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Callbox to accomplish?

• Generate high-quality leads: Our primary objective was to identify and qualify leads that were highly likely to convert into valuable opportunities for our business.
• Schedule appointments with prospects: We aimed to have meaningful engagements with potential customers by having Callbox's team schedule appointments for our sales team.
• Facilitate webinars: We wanted Callbox to help us organize and manage webinars, providing us with a platform to showcase our products and services to a wider audience.

SOLUTION

How did you find Callbox?

Referral

Why did you select Callbox over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Callbox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Summary of Key Deliverables:

• A consistent flow of qualified leads with relevant contact information and detailed lead profiles.
• Well-qualified appointments scheduled with decision-makers and key stakeholders.
• Well-executed webinars with increased attendee participation and comprehensive post-event reports.
• Open and transparent communication, including regular progress updates and prompt resolution of any issues.

By encompassing these deliverables, Callbox demonstrated their ability to deliver comprehensive lead generation services, effective appointment setting, and seamless webinar facilitation for Yularatech.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Callbox yielded several measurable outcomes that clearly demonstrated progress and success for Yularatech. These outcomes can be quantified and serve as tangible evidence of the positive impact achieved. Here are some key measurable outcomes from the project:

• Increased Quantity of Qualified Leads: Callbox's lead generation efforts resulted in a significant increase in the number of qualified leads for Yularatech. Compared to our previous lead generation strategies, we experienced a notable boost in the volume of leads generated within the project timeframe.
• Higher Conversion Rates: The quality of leads provided by Callbox contributed to improved conversion rates. By focusing on identifying prospects who exhibited genuine interest in our offerings, we observed a higher likelihood of converting leads into valuable opportunities. This increase in conversion rates directly correlated with the effectiveness of Callbox's lead generation strategies.
• Improved Appointment-to-Opportunity Ratio: Through Callbox's appointment setting services, we witnessed an improvement in the appointment-to-opportunity ratio. The appointments scheduled by Callbox consistently involved decision-makers and key stakeholders, leading to more meaningful engagements and higher chances of converting those appointments into opportunities.
• Increased Webinar Attendees: Callbox's expertise in webinar facilitation resulted in a significant increase in the number of webinar attendees. Their targeted promotion efforts and effective management of the webinar process attracted a larger audience, enhancing our reach and brand visibility.
• Enhanced Return on Investment (ROI): The combined impact of the increased quantity and quality of leads, improved conversion rates, and successful webinars resulted in an enhanced return on investment. The measurable outcomes showcased the value delivered by Callbox, confirming that the project's objectives were met and exceeded.
• Positive Feedback from Sales Team: The feedback received from our sales team further emphasized the project's success. The appointments arranged by Callbox were consistently aligned with our target market and resulted in productive sales discussions. This positive feedback from our sales team validated the effectiveness of Callbox's lead generation and appointment setting services.

These measurable outcomes collectively demonstrate the progress and success achieved through our partnership with Callbox. The increased quantity and quality of leads, improved conversion rates, higher webinar attendees, enhanced ROI, and positive feedback from the sales team provide concrete evidence of the project's positive impact on Yularatech's growth and business objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Callbox consistently delivered items on time. They maintained open and proactive communication throughout the project. Callbox demonstrated flexibility and adaptability to cater to our evolving needs. They were highly responsive to our queries and concerns. Callbox exhibited proactive problem-solving skills. Their team was readily available and receptive to our feedback.

What was your primary form of communication with Callbox?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive and unique about Callbox was their exceptional ability to understand our business and tailor their services accordingly. They took the time to thoroughly comprehend our target market, value proposition, and specific goals. This deep understanding translated into their lead generation strategies, appointment setting, and webinar facilitation, which were all customized to align with our unique needs.

Are there any areas for improvement or something Callbox could have done differently?

While our experience with Callbox was largely positive, there were a few areas where we believe they could have improved or done things differently:

• Refinement of Lead Qualification Criteria: There were instances where some of the leads provided by Callbox did not align perfectly with our target market or ideal customer profile. We believe that further refining the lead qualification criteria could have resulted in an even higher quality of leads, minimizing the need for additional filtering on our end.
• More Comprehensive Reporting: While Callbox provided regular updates on the progress of lead generation activities and other deliverables, we felt that the reporting could have been more comprehensive. Having more detailed reports, including metrics such as lead engagement levels and conversion rates, would have provided us with deeper insights into the effectiveness of their strategies and better visibility into the results.
• Enhanced Personalization in Appointment Setting: While Callbox did a commendable job in scheduling appointments with prospects, we believe that adding a more personalized touch to the appointment setting process could have further improved the quality of engagements. Tailoring the messaging and approach to each prospect's specific needs and pain points would have enhanced the likelihood of successful outcomes in those appointments.

It's important to note that these areas for improvement are relatively minor and did not significantly impact the overall success of our collaboration with Callbox. They are provided as constructive feedback to enhance their already impressive services and strengthen their value proposition to clients.

BACKGROUND

Please describe your company and your position there.

I'm the CMO of a seed-round enterprise SaaS provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Callbox, and what were your goals??

The goal of the project was setting appointments for our single sales rep. We needed a full-service, multi-channel demand gen engine, and Callbox provided it.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted full service, from list building to copy to execution. Plus we wanted multi-channel, more than just emails or phone calls. Callbox provides the full range of demand gen services and capabilities ideal for a thinly staffed company like AutoPylot Technologies.

Describe the project in detail and walk through their service package, including any calling tools used.

We worked together to build a list of target accounts, along with prospect roles and job titles. We worked together to create a landpage, email/messaging copy and a calling script. They provided feedback on best practices from their experiences. We were able to turn up a multi-channel demand gen program in under 4 weeks.

Who did you work with and what was the feedback process like?

Our primary contact is a day to day program manager. We have weekly update calls with the extended team which include calling, emailing and SEO resources. I appreciate that Callbox will come to the weekly review with recommendations for changes or adjustments to the program based on the results we are receiving.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

We're still early in the engagement, but we went from zero to 10s of companies trialing the AutoPylot solution. We knew we had a good product, Callbox connected us with the decision makers so we could tell our story.

Describe their project management style, including communication tools and timeliness.

Callbox does what they say they are going to do. We have a weekly check-in, but our program manager is available any time during the week.

What did you find most impressive or unique about this company?

Callbox is an experienced demand generation company. They have honed their processes, skills, and team to be very effective. For a small company like AutoPylot with limited resources, Callbox was exactly the full-service 'engine' we needed to get connected to our prospective customers.

Are there any areas for improvement or something they could have done differently?

It turns out our initial targeted list wasn't ideal. Within the first two weeks, we weren't getting meetings. Callbox came to us highlighting the problem and offering suggestions. In the end, we pivoted quickly and immediately saw the results both Callbox and AutoPylot Technologies expected. Kudos.