JP7747597B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

In recent years, there have been services that allow users to send and receive messages, data, etc. in real time in a chat format using their terminal devices (see, for example, Patent Document 1).

Japanese Patent Application Laid-Open No. 2022-58711

However, existing technology leaves room for improvement in terms of providing better service to users.

This application has been made in light of the above, and aims to provide an information processing device, information processing method, and information processing program that can provide better services.

The information processing device according to the present application includes a detection unit and a suggestion unit. The detection unit detects product conversations about a target product that is the subject of a joint purchase from conversations that take place in a group in which multiple users can converse. When the product conversation is detected, the suggestion unit suggests a joint purchase of the target product to the users in the group based on information about the group in which the product conversation took place.

According to one aspect of the embodiment, it is possible to provide better services.

FIG. 1 is a diagram showing a process executed by an information processing apparatus according to an embodiment. FIG. 2 is a diagram illustrating an example of the configuration of an information processing system according to the embodiment. FIG. 3 is a diagram illustrating an example of the configuration of an information processing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of user information. FIG. 5 is a diagram illustrating an example of group information. FIG. 6 is a flowchart showing the procedure of information processing executed by the information processing apparatus according to the embodiment. FIG. 7 is a diagram illustrating an example of a hardware configuration.

Below, detailed explanations will be given of the information processing device, information processing method, and information processing program (hereinafter referred to as "embodiments") according to the present application, with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. Furthermore, identical components in the following embodiments will be designated by the same reference numerals, and duplicate explanations will be omitted.

(Embodiment)
First, a process executed by an information processing device according to an embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing a process executed by the information processing device according to an embodiment. Fig. 1 also shows an example of the operation of an information processing system S including an information processing device 1 according to an embodiment. As shown in Fig. 1, the information processing system S according to an embodiment includes the information processing device 1 and a user terminal 100.

In the information processing system S according to the embodiment, product conversations about products are detected from conversations that take place in groups where multiple users can converse, and a joint purchase of the product is suggested to the users in the group based on information about the group in which the product conversation took place.

Specifically, each user terminal 100 belonging to a specific group communicates with each other by sending and receiving messages via the information processing device 1 in a chat format, for example (step S1).

Next, the information processing device 1 detects product conversations, which are conversations about the target product that is the subject of the joint purchase, from the conversations that took place in the group (step S2). Product conversations are messages about, for example, the product's name, functions, performance, model, etc. Target products are, for example, products that offer benefits (discounts, etc.) when multiple units are purchased, or products that offer benefits when a predetermined number of users purchase them.

Next, if a product conversation is detected, the information processing device 1 determines whether the group is a target group for a joint purchase of the target product based on the group information (step S3). For example, the information processing device 1 determines whether there is an intention to jointly purchase a specific product based on attribute information of the group (or users belonging to the group) and the conversation history held within the group.

Next, if the information processing device 1 determines that the group is a target group for joint purchasing, it proposes a joint purchase of the target product to users belonging to the target group (step S4). For example, the information processing device 1 inserts a message proposing a joint purchase into a conversation taking place in the group.

For example, the information processing device 1 may make a proposal including the conditions for joint purchases (such as the number of purchases or number of users required to receive a benefit).

In this way, with the information processing device 1 according to the embodiment, when a product conversation is detected, a joint purchase of the target product can be suggested based on group information, which can help promote joint purchases of the target product and can effectively suggest joint purchases of the target product to users. In other words, with the information processing device 1 according to the embodiment, better service can be provided to users.

Next, an example configuration of an information processing system S according to an embodiment will be described using FIG. 2. FIG. 2 is a block diagram showing an example configuration of an information processing system S according to an embodiment. As shown in FIG. 2, in the information processing system S according to an embodiment, an information processing device 1 and multiple user terminals 100 are connected to a network N via a wired or wireless connection. The network N is, for example, the Internet, a WAN (Wide Area Network), a LAN (Local Area Network), or the like.

The information processing device 1 is a server device that executes the information processing method according to the embodiment. The information processing device 1 detects product conversations about products from conversations that take place in groups in which multiple users can converse, and suggests joint purchases of products to the users in the group based on information about the group in which the product conversation took place.

In addition, the information processing device 1 is an information processing device that works in conjunction with multiple user terminals 100 and provides each user terminal 100 with API (Application Programming Interface) services for various applications (hereinafter referred to as apps), as well as various data, and is realized by a server device, a cloud system, etc.

In addition, the information processing device 1 may be an information processing device that provides some kind of web service online to each user terminal 100. For example, the information processing device 1 may provide such web services as internet connection, search services, SNS (Social Networking Service), electronic commerce (EC), electronic payments, online games, online banking, online trading, accommodation and ticket reservations, video and music distribution, news, maps, route searches, route guidance, line information, operation information, and weather forecasts. In practice, the information processing device 1 may work in conjunction with various servers that provide the above-mentioned web services, and may act as an intermediary for the web services or be responsible for processing the web services.

The user terminal 100 is a terminal device owned by a user. The user terminal 100 can be any type of terminal device, such as a smartphone, desktop PC, notebook PC, or tablet PC. The user terminal 100 transmits various types of information to the information processing device 1, etc., and receives information provided by the information processing device 1, etc.

Next, an example configuration of the information processing device 1 will be described with reference to Figure 3.

Figure 3 is a diagram showing an example configuration of an information processing device 1 according to an embodiment. As shown in Figure 3, the information processing device 1 has a communication unit 2, a control unit 3, and a storage unit 4. The control unit 3 includes a detection unit 31, a determination unit 32, and a proposal unit 33. The storage unit 4 stores user information 41 and group information 42.

The communication unit 2 is realized, for example, by a network interface card (NIC). The communication unit 2 is connected to the network via a wired or wireless connection.

The control unit 3 is a controller, and is realized by a processor such as a CPU (Central Processing Unit) or MPU (Micro Processing Unit) executing various programs (equivalent to examples of information processing programs) stored in a storage device within the information processing device 1 using RAM or the like as a working area. The control unit 3 may also be a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit), FPGA (Field Programmable Gate Array), or GPGPU (General Purpose Graphics Processing Unit).

The storage unit 4 is realized, for example, by a semiconductor memory element such as RAM (Random Access Memory) or flash memory, or by a storage device such as a hard disk or optical disk.

User information 41 is information about a user. Figure 4 shows an example of user information 41. As shown in Figure 4, user information 41 includes items such as "user ID," "attribute information," "behavioral history," and "groups to which the user belongs."

"User ID" is identification information that identifies a user. "Attribute information" is information about the user's attributes, including psychographic attributes and demographic attributes. "Behavioral history" is the user's behavioral history on the network. "Behavioral history" includes, for example, the user's search behavior, purchasing behavior, conversation history, etc. "Belonging group" is information indicating the group to which the user belongs, and the group ID shown in Figure 5 is entered.

Group information 42 is information about the groups to which a user belongs. Figure 5 is a diagram showing an example of group information 42. As shown in Figure 5, group information 42 includes items such as "Group ID," "Type," "Conversation History," and "Affiliated Users."

"Group ID" is identification information that identifies the group. "Type" is information that indicates the type of group. "Conversation history" is a history of messages sent and received by users belonging to the group. "Associated users" is information that indicates the users belonging to the group, and the user IDs shown in Figure 4 are entered.

Next, we will explain each function of the control unit 3 of the information processing device 1 (detection unit 31, determination unit 32, and proposal unit 33).

The detection unit 31 detects product conversations about target products that are the subject of joint purchases from conversations that take place in groups where multiple users can converse. Target products are, for example, products that offer benefits (discounts, etc.) when purchased in multiple quantities, or products that offer benefits when a predetermined number of users purchase them. Product conversations include, for example, messages about the product's name, functions, performance, model, etc.

When a product conversation is detected in a group, the determination unit 32 determines whether the group is a target group for a joint purchase of the target product based on the group information. In other words, the determination unit 32 determines whether the users belonging to the group intend to jointly purchase the target product.

For example, the determination unit 32 determines whether a group is a target group based on the group's attribute information and the conversation history of the group. For example, the determination unit 32 determines whether a group is a target group using a model in which the group's attribute information and conversation history are used as explanatory variables and a score indicating the intention to purchase together is used as the objective variable. Specifically, if the score output from the model is equal to or greater than a threshold, the determination unit 32 determines that the group is a target group.

In addition, the relationship between users in a group may be used as an explanatory variable for the model. The relationship refers to the strength of the economic connection between users. For example, if the users have the same source of funds, such as family, the relationship is strong, but if the users have different sources of funds, such as friends, the relationship is weak.

The explanatory variable of the model may also be the degree of approval of other users for a message sent by a user. In other words, when a user expresses an intention to join a joint purchase, the degree of approval is used as an explanatory variable, as it indicates whether other users also agree with the joint purchase.

When the determination unit 32 determines that a group is eligible for a joint purchase, the suggestion unit 33 suggests to the users in the group that they purchase the target product jointly. When suggesting the joint purchase, the suggestion unit 33 also presents benefits that will come with the joint purchase.

Furthermore, after proposing the joint purchase, the proposal unit 33 determines whether each user in the group agrees to the joint purchase from the user's message, and processes the joint purchase (purchasing the target product) if the conditions for receiving benefits from the joint purchase are met.

Next, the information processing procedure executed by the information processing device 1 according to the embodiment will be described using FIG. 6. FIG. 6 is a flowchart showing the information processing procedure executed by the information processing device 1 according to the embodiment.

As shown in FIG. 6, the control unit 3 first detects product conversations, which are conversations between users about products, in a group to which multiple users belong (step S101).

Next, the control unit 3 determines whether the group is a target group for a joint purchase of the target product based on the information about the group in which the product conversation took place (step S102).

Next, if the group is a target group (step S102: Yes), the control unit 3 proposes a joint purchase of the target product to the users in the group (step S103) and ends the process.

On the other hand, if the group is not the target group (step S102: No), the control unit 3 terminates the processing.

〔others〕
Furthermore, among the processes described in the above embodiments, some of the processes described as being performed automatically can also be performed manually. Alternatively, all or some of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

Furthermore, the components of each device shown in the figure are functional concepts and do not necessarily have to be physically configured as shown. In other words, the specific form of distribution and integration of each device is not limited to that shown, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

For example, part or all of the memory unit 4 shown in FIG. 3 may be stored in a storage server or the like, rather than being stored in each device. In this case, each device obtains various information by accessing the storage server.

[Hardware configuration]
The information processing device 1 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in Fig. 7. Fig. 7 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and secondary storage device 1050, and programs read from the input device 1020, and executes various processes. The primary storage device 1040 is a memory device, such as RAM, that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, etc.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010, such as a monitor or printer, which outputs various types of information. It is implemented, for example, by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, and scanner, and is implemented, for example, by USB.

The input device 1020 may be a device that reads information from optical recording media such as a CD (Compact Disc), DVD (Digital Versatile Disc), or PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends it to the computing device 1030, and also transmits data generated by the computing device 1030 to other devices via network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 1, the arithmetic unit 1030 of the computer 1000 realizes the functions of the control unit 3 by executing a program loaded onto the primary storage device 1040.

〔effect〕
As described above, the information processing device 1 according to the embodiment includes a detection unit 31 and a suggestion unit 33. The detection unit 31 detects product conversations about a target product that is the subject of a joint purchase from conversations that take place in a group in which multiple users can converse. When a product conversation is detected, the suggestion unit 33 suggests a joint purchase of the target product to users in the group based on information about the group in which the product conversation took place. This configuration makes it possible to provide better services to users.

Although several embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be implemented in other forms, including those described in the Disclosure of the Invention section, with various modifications and improvements based on the knowledge of those skilled in the art.

〔others〕
Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

Furthermore, the components of each device shown in the figure are functional concepts and do not necessarily have to be physically configured as shown. In other words, the specific form of distribution and integration of each device is not limited to that shown, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

Furthermore, the processes described in the above embodiments can be combined as appropriate to the extent that the processing content is not contradictory.

Furthermore, the above-mentioned "section, module, unit" can be interpreted as "means" or "circuit." For example, the control unit 3 can be interpreted as control means or control circuit.

Reference Signs List 1 Information processing device 2 Communication unit 3 Control unit 4 Storage unit 31 Detection unit 32 Determination unit 33 Proposal unit 41 User information 42 Group information 100 User terminal S Information processing system

Claims (11)

a detection unit that detects product conversations regarding a target product that is the subject of a joint purchase from conversations that take place in a group in which multiple users can converse;
a suggestion unit that suggests a joint purchase of the target product to the users of the group when the product conversation is detected ;
a determination unit that, when the product conversation is detected in the group, determines whether the group is a target group for the joint purchase based on information about the group that indicates the strength of economic ties between users;
Equipped with
The proposal unit
When the determining unit determines that the user belongs to the target group, the group purchase is proposed to the user in the target group.
Information processing device. a determination unit that determines, when the product conversation is detected in the group, whether the group is a target group for the joint purchase based on information about the group;
The proposal unit
The information processing device according to claim 1 , wherein, when the determining unit determines that the user belongs to the target group, the group purchase is proposed to the users in the target group. The determination unit
The information processing device according to claim 2 , wherein the information about the group is used as an explanatory variable and the score indicating the intention to make a joint purchase is used as a target variable to determine whether the group is the target group based on the score output from a model trained on the model. The group information is
The information processing device according to claim 2 , further comprising attribute information of the group. The group information is
The information processing device according to claim 2 , further comprising a conversation history held in the group. The group information is
The information processing device according to claim 2 , further comprising information on relationships between users in the group. The group information is
The information processing device according to claim 2 , further comprising information on the degree of approval of other users in the group for the message sent by the user. The proposal unit
The information processing device according to claim 1 , wherein when the joint purchase is proposed, a benefit for the joint purchase is presented. The proposal unit
The information processing device according to claim 1 , wherein after the joint purchase is proposed, it is determined from the messages of the users whether or not each user of the group agrees with the joint purchase, and the joint purchase is processed if the conditions for receiving benefits from the joint purchase are met. 1. A computer-implemented information processing method, comprising:
a detection step of detecting a product conversation regarding a target product that is the subject of a joint purchase from conversations that have taken place in a group in which a plurality of users can converse;
a suggestion step of suggesting a joint purchase of the target product to the users of the group when the product conversation is detected ;
a determination step of determining whether the group is a target group for the joint purchase based on information about the group indicating the strength of economic ties between users when the product conversation is detected in the group;
Including,
The proposed process includes:
When the target group is determined in the determination step, the joint purchase is proposed to the users of the target group.
Information processing methods. a detection step of detecting a product conversation regarding a target product that is the subject of a joint purchase from conversations that have taken place in a group in which multiple users can converse;
a proposal step of proposing a joint purchase of the target product to the users of the group when the product conversation is detected ;
a determination step of determining whether the group is a target group for the joint purchase based on information about the group indicating the strength of economic ties between users when the product conversation is detected in the group;
on the computer ,
The proposed procedure is:
When the target group is determined by the determination procedure, the joint purchase is proposed to the users of the target group.
Information processing program.