the diet cult is a solution to a nonexistent problem.
which is great, capitalism loves a solution without a problem. Or rather, selling you a solution to a problem they tell you you absolutely have.
so they make everyone believe that losing weight is super desirable for some reason.
it can only really be accomplished by disordered eating and/or exercise habits. (there have been so many studies showing that long term weight loss is not possible for most people, unless they develop disordered eating or exercise habits.)
the problem? people get hungry cus their bodies need food!
the solution? try this pill, that shake, such-and-such supplement. join this group with like minded diet cultists people who want to lose weight! you have to pay a membership fee and it'll try to dictate every bite you put in your mouth and sell you special recipes and ingredients and build an entire economy based on your low self-esteem, cus society tells you anything above stick-thin is too fat.
it's a cult aimed at controlling your entire life, where you shop, what you buy, what you eat. it's super good at it?? to the point where like. the majority of women in western countries seem to be falling for it?? (can't speak for other places but i imagine it's big elsewhere too)
to the point where many fat people believe they don't have worth unless they lose weight,
and many thin people believe that the worst thing that could happen to them is to gain weight,
when in reality, weight is morally neutral. being fat protects you from some diseases, actually. socio-economic status is a better predictor of health than weight. etc. etc.
fat ppl and fat liberation activists have been talking about this for so fucking long. i really don't know what it will take to get people to listen.