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Skip to the content. Why does this exist? Single sign-on (SSO) is a mechanism for outsourcing the authentication for your website (or other product) to a third party identity provider, such as Google, Okta, Entra ID (Azure AD), PingFederate, etc. In this context, SSO refers to a SaaS or similar vendor allowing a business client to manage user accounts via the client’s own identity provider, withou